Display Fuled by Social Data from Kinetic
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A national clothing retailer experienced a 44% increase in clicks and a 56% boost in effectiveness by utilizing social data in their display campaign targeting jeans-loving teens. The Kinetic team integrated customized keyword segments and optimized audience targeting, resulting in doubled targeting effectiveness. The campaign's success was driven by leveraging social insights to create engaging and relevant content for the target audience.
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Display Fuled by Social Data from Kinetic
- 1. Display Campaign Success Using Social Data +44% INCREASE IN CLICKS OVER OTHER TYPES OF TARGETING +56% BOOSTED EFFECTIVENESS USING SOCIAL PSYCHOGRAPHICS The Challenge A National Clothing Retailer chose Kinetic to help them connect with jeans-loving teens and invite them to their website, with the benchmark unit of measure being CTR. The Roundup +100% SOCIAL DATA DOUBLED TARGETING EFFECTIVENESS The Strategy The Kinetic team leveraged our social data findings, layering them on a traditional display campaign. Drawing from our Testing Suite tools, we were able to integrate: || Customized keyword segments and interest buckets based on what teens were talking about across the social landscape || Custom segments using social data to target effective keywords, and the optimal target audience || Lookalike audiences formulated using social data, which resulted in a 56% increase over other types of targeting || Optimized campaign to best performing Grapeshot keyword segments Overall, this campaign’s breakthrough success stemmed from leveraging the right social insights across programmatic media to target content that drove performance. The result? Teens were curious and engaged— and so was our client. www.kineticsocial.com hello@kineticsocial.com