Disseminating results of integrating wilderness in wider landscape
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The document outlines a valorisation plan consisting of a dissemination strategy and an exploitation plan aimed at promoting the Landscape Community project and ensuring its legacy for at least five years post-completion. Target groups include university lecturers and students, with various tools like a multilingual website, brochures, newsletters, and workshops to communicate project goals and gather engagement. Key responsibilities are distributed among partners, with strategies focusing on both national and international levels.
Disseminating results of integrating wilderness in wider landscape
- 1. Soomaa NP © Arne Ader
- 2. E-CLIC, 1st SCM, Athens, 18 January WP6, Deliverables 15-18 Zoltán Kun, Executive Director PAN Parks Foundation Paanajärvi NP © Viktor Gritsuk
- 3. Background European Landscape Convention Council of Europe, which means ELC goes beyond the EU Question: do we have any chance / possibility / interest to attract the attention of neighbourhood and accession countries? The WP6 goes throughout the whole project from month 1 to month 28!
- 4. Valorisation plan Two parts: 1. Dissemination strategy 2. Exploitation plan (which is linked to WP4 led by Prisma) The plan is a living document! Target groups: University lecturers, School teachers, students (youth) aiming to increase policy understanding
- 5. Exploitation plan Aim: securing the legacy of the project at least 5 years after the project ends! How: Creating and maintaining / coordinating Virtual Landscape Community / Landscape Community of Interest Tool: eg. Ning.com (surely use social media) Resposibility: ECLAS, PPF, Euracademy
- 6. USE various social media platforms Facebook Twitter, Linkedin, Pinterest Youtube.com Twitter, etc... Where are we active?
- 7. Dissemination strategy Moving very quickly! Prepared early on / at the beginning of the project Two different levels 1. National strategy 2. International strategy There is an overlap between the 2 levels! © Bruno D’Amicis
- 8. Dissemination strategy Aim: familiarising the target groups with our project (but not only with results! We have to communicate our goals, best practices, etc...) Common responsibility! PPF / EMU: 50 days Euracademy: 40 days Majella NP © Barbara Mayer Prisma: 35 days .....
- 9. Dissemination strategy Tool: website in 6 languages Level: International + National Responsible partner: Prisma When: 30 April 2013 Measurement: 25,000 hits! We must direct traffic to the site! Link it to online community and other social media tools (+ stores best practices)
- 10. Dissemination strategy Tool: brochure in 6 languages Level: National (less International) Responsible partner: Prisma When: 15 April 2013 Measurement: ? X of copies Other questions: 1. Who writes the first draft text? 2. What language?
- 11. Dissemination strategy Tool: newsletter in 6 languages Level: International + National Responsible partner: PPF When: 30 June 2013 (the first edition) Measurement: published 4 times Suggestions: Use an easy newsletter sender tool which manages contact information too! Link it to website news in order to generate leads to the website The landscape of the season (the newsletter will have Summer and Winter edition) Questions: 1. How to disseminate (sharing emails raises privacy questions) 2. How to measure readership? Central distribution? Challenge with the language!
- 13. Dissemination strategy Tool: 1-day Euracademy workshop Level: International Responsible partner: Euracademy When: 25 August 2014 Measurement: 50 participants Questions: 1. Should consortium members participate? 2. Should Euracademy members participate? 3. Where?
- 14. Dissemination strategy Tool: 2-day International Conference Level: International Responsible partner: EMU When: February 2015 Measurement: (at least) 100 participants Questions: 1. How will conference participants select the European winners? 2. How to present the 18 National winners?