Dissemination of EU funded projects
0 likes122 views
This webinar discusses best practices for disseminating EU-funded project results. The presentation covers developing a dissemination and communication plan that includes defining target audiences, appropriate communication tools and channels, timeline, key performance indicators (KPIs), and monitoring and reporting. The target audience should follow the "quadruple helix model" of policymakers, academia, industry, and society. Visual identity, citizen engagement activities, collaboration with other projects, and qualitative and quantitative KPIs are also addressed.
Dissemination of EU funded projects
- 2. Europa Media/EMDESK webinar Speaker: Gabriella Lovász Europa Media 11:00 – 12:30 CET // 26 April 2022 How to disseminate successfully EU-funded project results
- 3. • 11:00 – 12:00 | Presentation • 12:00 – 12:30 | Q&A session Welcome!
- 4. Gabriella Lovasz • Contact me on LinkedIn • On Twitter as @gabocsek • Write to gabriella.lovasz@europamedia.org Francesca Monaco • Contact me on LinkedIn • On Twitter as @MncFrancesca • Write to francesca.monaco@europamedia.org SPEAKERS Check other financial webinars on www.europamediatrainings.com
- 5. Planning
- 6. Project actions and results Objectives Audience Tools Targets/KPIs Timeline Monitoring and feedback Strategic level Drafting your Dissemination and Communication Plan
- 7. Target Audience: Quadruple Helix Model Creating innovation – Focus on Social Sciences Four major actors in the Innovation ecosystem: • POLICY: Government, Policy makers • SCIENCE: Academia & researchers, • INDUSTRY: Businesses, startups, SMEs, • SOCIETY: Citizens, citizen initiatives, CSOs, NGOs, Why? • Interaction amongst these four groups leads to more impactful solutions • It matches with the Horizon Europe principles of co- creation and co-design • It channels research results into what the public needs • Provides access to more diverse and applicable knowledge Helixes can overlap
- 8. What is the best channel/tool to reach the intended audience? Tools D&C Measures and Tools • Website(s), Applications • Articles in popular press • Papers published in peer-reviewed scientific journals • Interviews, media briefings • Press releases, TV clips • Promotion materials: flyers, branded materials, factsheets • Oral presentations, poster and exhibition spaces at events, workshops • Thesis, PhD works • Newsletter • Blogs • Videos, animations, podcasts • Event participation • Dissemination materials (flyers, brochures, posters) 💡 Some channels and tools can be used for both dissemination and communication 8
- 9. Timeline How is your strategy changing over the project’s lifetime? Building (M1- M18) •Raising awareness •Initial engagement •Creating networks Piloting (M6- M30) •First results •Start addressing exploitation •Promotion of specific actions to specific audiences •Important role of the participatory processes Using (M36- M48) •Specific focus and use of results •Aiming at the uptake of results •Encouraging communities to use the developed tools •Collaboration agreements Stabilisation (M48-M60) •After the end of the project •Focus on scientific and technological as well as market deployment
- 10. What works?
- 11. How to reach and engage my audience? • Quality content • Diversity of content • Paid ads • Conventional/non-conventional measures • Team up with other EU projects • Make use of EC’s tools 💡 Engage with (EU) influencers
- 12. Communicate through collaborations Building synergies and joint actions with sister projects is a practice highly supported by any EU programme. • Online campaigns • Workshops • Events • Blog posts • Academic publications • Reach a broader audience • Enhance your visibility • Gain new followers HOW WHY
- 13. Twitter • Citizen journalism • Short posts, pictures, videos, links, mentions, emojis, link shorteners • Brief messages Facebook • Personal connections • Long posts (but..), pictures, albums of pictures, videos, “feelings”, create events. LinkedIn • Professional networking • Longer posts, articles, pictures, videos, links Instagram • Strong visual identity • Instagram stories Should a project have social media presence?
- 14. Engagement
- 15. How to communicate your project properly & build a consistent visual strategy? FIND YOUR AUDIENCE CHOOSE THE PROPER D&C TOOLS INITIATE COLLABORATIONS BUILD YOUR VISUAL IDENTITY ENGAGE CITIZENS
- 16. Visual Identity Visual identity - Visible elements of a brand, project Visual identity includes: • logo (should reflect the topic of the project) • fonts (no more than two different) • photos • colors (2+1 colors) • and any other visuals helping to convey your brand’s message MAIN TIPS • Be unique • Be consistent - choose a shape, color and font what you can use for all materials later
- 17. Citizen Engagement Activities • Co-design: workshops, focus groups, roadmaps, policies (a Work Package?) • Co-creation: citizen science or user-led innovation - involving end-users directly • Co-assessment: e.g. assisting in the monitoring and evaluation of the progress of a project
- 18. Policy Feedback • Describe possible feedback to policy measures generated by the project; • If relevant, describe how you contribute to designing, monitoring, reviewing and rectifying (if necessary) existing policy and programmatic measures or shaping and supporting the implementation of new policy initiatives and decisions. • Focus will be on the timely knowledge diffusion towards the concerned stakeholders. 💡 We will NOT produce and deliver policies; only policy recommendations.
- 19. KPIs
- 20. Key Performance Indicators A value you can measure to show progress: from your personal life to your EU project KPIs are: • a type of performance measurement • A way to show how effectively you are reaching your objectives • Part of the D&C strategy Remember: What you promise has to be delivered! DO NOT COPY PASTE
- 21. KPIs: different types RAW PROGRESS CHANGE MEASURE (What are we measuring?) N of newsletter subscribers % complete % increase in newsletter subscribers TARGET (how many?) 500 100% 20% SOURCE (where is your date coming from? In-house system, Mailchimp, etc Project Plan Project Plan Time and frequency: how often you need to report on these KPIs (weekly, monthly, yearly…)
- 22. Quantitative indicators may be: • Number of press releases • Number of publications • Number of times a deliverable was downloaded • Number of unique visitors to your project website Assessment might be performed through: • Google Analytics • Social Media analytics • Presence sheets at face-to-face events • Qualitative assessment through feedback questionnaires Chance for adjusting/changing your channels, tools, messages, style, etc. In brief
- 23. Dissemination KPIs Reaching a more specific audience • Presentations at scientific conferences (e.g. minimum 4 during Project implementation) • Exhibitions, workshops and e-learnings (e.g. 6 stakeholder workshops, industry workshops, 6 e-learning courses. 1 MOOC of 20-hours video material) • Mailing: direct emails, newsletters (e.g. 24 mailings), even direct calls, etc. • Scientific posters: 1 brochure, 3 posters, etc • Plan in the budget these! • Make sure partners plan with efforts!
- 24. Reporting
- 25. Monitoring and Reporting Tips • Partners report on dissemination activities they conducted • Partners can provide suggestions for future events to attend in the next 3-6 months • Partners collect any mentions of the project in the media • Scientific publications are listed in a separate tab; • The final tab always includes target monitoring • Regularly check the progress towards the targets (ideally, on a 6-monthly basis). Why is this important? • EC reporting.. and.. Reviews • Partners report on dissemination activities they conducted • Partners can provide suggestions for future events to attend in the next 3-6 months • Partners collect any mentions of the project in the media • Scientific publications are listed in a separate tab; • The final tab always includes target monitoring • Regularly check the progress towards the targets (ideally, on a 6-monthly basis).
- 26. Reporting: Dissemination and Communication activities in Horizon Europe
- 28. Gabriella Lovasz, Francesca Monaco gabriella.lovasz@europamedia.org, francesca.monaco@europamedia.org FOLLOW US! @EuropaMedia @gabocsek © Europa Media It is strictly prohibited to use or distribute the content and design of this presentation without Europa Media’s prior consent. for your attention