Distribution Develop Me as A Sales and A Leader
FIRST STEP JOURNEY
0%
20%
40%
60%
80%
100%
Volume Handling OOS Effective
Call
New Brand
Penetration
Visibility Availability
70%
85%
21%
87% 85%
73%
85%85% 89%
19%
84% 83% 75% 83%
#1
#2
#3
#4
First Started as a Salesman is a total Disaster performance : Worst in The Team & Last Ran
86%
88%
90%
92%
94%
96%
98%
100%
#1 #2 #3 #4
100% 100% 100% 100%
93%
92%
91%
95%
Target Visit
Actual
5%
25%
20%
50%
Outlet
1st Cluster 2nd Cluster
3rd Cluster 4th Cluster
Home Work :
1.Activate Outlet Cluster 1,2,3
2.Achieve on KPI Performance
Problem :
1. Merapi Eruption
2. Several Month
Empty/vacant
Salesman
ADDITIONAL SKILL
50%
20%
20%
10%
Soft Skill
Direct Sales
Presentation Skill
Microsoft Office Skill
Reporting & Administration
20%
20%
20%
10%
10%
10%
10%
Field Skill
Territory Management Outlet Knowledge Character Konowledge
Buying Habits Consumer Habits Competitor Activities
Adaptibility Field
Proggress
0% 10% 20% 30%
Development Skill
#1 #2 #3 #4
New Area for ME !!! Training Development : Learning by Doing , Doing to Learn More
INITIATIVE SOLUTION
0%
10%
20%
30%
40%
50%
60%
70%
Supervisor Salesman Analyst
50%
20%
50%
20%
70%
30%30%
10%
20%
Microsoft Office
Field Skill
Sales Knowledge Skill
Finding Mentor & Coach
Proggress
35%
50%
65%
75%
Development Skill
#5 #6 #7 #8
Learning Lesson
Proggress
50%
90%
30%
Development Skill
Stay at Office Late Discussion with Supervisor Sharing with ASM
50%
30%
20%
Individu Proggress
Knowledge Skill Motivation
Motivation from inside is Learning, Action and Improve..
NEW CHALLENGE !!
Visibility &
Stick Selling
Program
80%
Community
Program
10%
Mini Event
Program
10%
Program Area To Do Action :
1.Route Plan & Call Cycle
Change
2.POSM Preparation
3.Call List Manual
4.PIC Report
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Volume Handling OOS Effective Call New Brand
Penetration
Visibility Availability
90% 90%
5%
100%
90%
80%
89%
99% 100%
4%
100%
97%
86%
95%
#9
#10
Advantage :
1.KPI Performance increasing
2.Helpful Option
Weakness :
1. More Effort on Time
Management
2. Actual Visit is need to worried
because time spent High
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
#9 #10 #11 #12
82%80%
89%90%
Target Visit
Actual
Helpful but still there is a Challenge and Home Work
INITIATIVE
Action initiative :
1. Selective Outlet Focus
2. Time Management
Selective Outlet :
1.Only Outlet with Commitment
on Program & Community Area
Time Management :
1.Create Role Play Cue Card
2.Create Program Cue Card
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
#10 #11 #12 #13
100% 100% 100% 100%
Target Visit
Actual
Advantage :
KPI Performance & Actual Visit can be increasing
Sometimes Not Always Physic Power involved but Also Strategy & Out Of The Box Idea
WHOLESALE & MODERN TRADE
This is Part of Job needs :
1.Focus
2.Care
3.Aware
4.Negotiations Skill 20%
20%
10%
50%
Skill Upgrade
Focus Care Aware Negotiation
Initiative :
1. Bundeling Brand : Core
With Potential & Others
2. Update Price Brand to
Wholesale to Retail
3. Purchase Order
Negotiate before Call
Update your Knowledge on Learning By Situation and Condition is Needed
Sales
Plan
50%
Actual
Target
20%
Survey
Price
10%
Split
Volume
20%
Work Description
Core Brand
80%
Potential
Brand
10%
Others
Brand
5%
New Brand
5%
Volume Target
WHOLESALE & MODERN TRADE
Additional Initiative :
1. Estimate Stock VS Buying
2. Build Up Relationship with Care & Aware to Oulet Margin &
Profit
3. Buy Outlet Things as a Emotional Connection
5%
10%
5%
80%
Improve Skill
Focus Care Aware Negotiation
This Is The Part That
Sales Direct Skill is more
needed as Human &
Person
Quick Improvement is necessary Fit to the Condition and Situation
BECAME A PIC / LEADER PROGRAM
Visibility &
Stick
Selling
Program
80%
Community
Program
10%
Mini Event
Program
10%
Program Area
To Do Action :
1.Collect Data From Other Sales
2.Report on Excell Everyday & Powerpoint Every
week
3.Manual Hardcopy Recap from Day to week
Action Management :
1. Collect Handphone Number of Sales
2. Create an Email Account for pool Sales Activity
Program
3. Reporting File CC to SPV & ASM
4. Presentation to SPV about Proggress & Sharing
Program
Improvement from Self Skill became To Social Interaction Skill
MINI TEAM LEADER
SPV 1
22%
SPV 2
22%
SPV 3
34%
SPV 4
22%
Salesman
New Role on Leader Coordinates
To Do Action :
1.Leader of 4 Team Member
2.SPV Information Man
3. PIC on Every Report & Proggress
20%
20%
50%
10%
Soft Skill
Reporting Skill Presentation Skill
Leadership Skill Motivation Skill
New Role made a New Challenge & Opportunity but also Great Responsibillity
ACHIEVEMENT AS MINI TEAM LEADER
Volume
30%
Program
50%
KPI
10%
SOM
10%
Team Contribution to Area
Best Outlet
Program
50%
Best Sales
Development
30%
Best Sales from
Assistant To
Sales
10%
Best Outlet
Program
Creative Display
10%
Team Contribution to Area
Initiative :
1. List Sticker for Visibility Program
2. 70% Motivated Outlet to won SOM for Brand
3. 90% Outlet Buying Habit change from Oriented to Sales
became oriented to Wholesale Outlet
4. Creative Display & Object succes Prompt Consumer
Engagement
To Win a Competition, Do The Process and Focus to Retail Things
BECAME A ROLE MODEL
New Additional Role :
1.Became A Candidate to A Role Model Sales
2.Present Area To Competition of Sales at Regional Java
3. Won 3rd Place in Regional
4. Promote To Wholesale & Modern Trade
PIC For :
1. Microsoft Office Skill
2. Presentation to SPV & ASM
3. Help new Sales to Explore Duty & Call
5%
10%
80%
5%
Soft Skill
Reporting Skill Presentation Skill
Leadership Skill Motivation Skill
To Be A Leader is became From Bottom, When you in Top, its now to Think for The Bott
Proggress
75% 80% 90% 95%
Development Skill
#32 #33 #34 #35
I’M MAYBE NOT THE BEST & HIGH LEVEL EXPERIENCE
BUT
EVERY SINGLE DAY, WHAT I’M DOING FOR MY JOB NOW AS A LEADER
I ADOPT IT FROM DISTRIBUTION
EXAMPLE : ONE HIT PROJECT ( RETAIL SEGMENTATION )
ONE HIT
Seek Business Customer (
Personal )
Distributor Sales
Cafe
SPBU / GAS Station
Kios / Toko
Seek Corporate Consumer
Finance Company
BPR / Koperasi

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Distribution Develop Me as A Sales and A Leader

  • 2. FIRST STEP JOURNEY 0% 20% 40% 60% 80% 100% Volume Handling OOS Effective Call New Brand Penetration Visibility Availability 70% 85% 21% 87% 85% 73% 85%85% 89% 19% 84% 83% 75% 83% #1 #2 #3 #4 First Started as a Salesman is a total Disaster performance : Worst in The Team & Last Ran 86% 88% 90% 92% 94% 96% 98% 100% #1 #2 #3 #4 100% 100% 100% 100% 93% 92% 91% 95% Target Visit Actual 5% 25% 20% 50% Outlet 1st Cluster 2nd Cluster 3rd Cluster 4th Cluster Home Work : 1.Activate Outlet Cluster 1,2,3 2.Achieve on KPI Performance Problem : 1. Merapi Eruption 2. Several Month Empty/vacant Salesman
  • 3. ADDITIONAL SKILL 50% 20% 20% 10% Soft Skill Direct Sales Presentation Skill Microsoft Office Skill Reporting & Administration 20% 20% 20% 10% 10% 10% 10% Field Skill Territory Management Outlet Knowledge Character Konowledge Buying Habits Consumer Habits Competitor Activities Adaptibility Field Proggress 0% 10% 20% 30% Development Skill #1 #2 #3 #4 New Area for ME !!! Training Development : Learning by Doing , Doing to Learn More
  • 4. INITIATIVE SOLUTION 0% 10% 20% 30% 40% 50% 60% 70% Supervisor Salesman Analyst 50% 20% 50% 20% 70% 30%30% 10% 20% Microsoft Office Field Skill Sales Knowledge Skill Finding Mentor & Coach Proggress 35% 50% 65% 75% Development Skill #5 #6 #7 #8 Learning Lesson Proggress 50% 90% 30% Development Skill Stay at Office Late Discussion with Supervisor Sharing with ASM 50% 30% 20% Individu Proggress Knowledge Skill Motivation Motivation from inside is Learning, Action and Improve..
  • 5. NEW CHALLENGE !! Visibility & Stick Selling Program 80% Community Program 10% Mini Event Program 10% Program Area To Do Action : 1.Route Plan & Call Cycle Change 2.POSM Preparation 3.Call List Manual 4.PIC Report 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Volume Handling OOS Effective Call New Brand Penetration Visibility Availability 90% 90% 5% 100% 90% 80% 89% 99% 100% 4% 100% 97% 86% 95% #9 #10 Advantage : 1.KPI Performance increasing 2.Helpful Option Weakness : 1. More Effort on Time Management 2. Actual Visit is need to worried because time spent High 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% #9 #10 #11 #12 82%80% 89%90% Target Visit Actual Helpful but still there is a Challenge and Home Work
  • 6. INITIATIVE Action initiative : 1. Selective Outlet Focus 2. Time Management Selective Outlet : 1.Only Outlet with Commitment on Program & Community Area Time Management : 1.Create Role Play Cue Card 2.Create Program Cue Card 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% #10 #11 #12 #13 100% 100% 100% 100% Target Visit Actual Advantage : KPI Performance & Actual Visit can be increasing Sometimes Not Always Physic Power involved but Also Strategy & Out Of The Box Idea
  • 7. WHOLESALE & MODERN TRADE This is Part of Job needs : 1.Focus 2.Care 3.Aware 4.Negotiations Skill 20% 20% 10% 50% Skill Upgrade Focus Care Aware Negotiation Initiative : 1. Bundeling Brand : Core With Potential & Others 2. Update Price Brand to Wholesale to Retail 3. Purchase Order Negotiate before Call Update your Knowledge on Learning By Situation and Condition is Needed Sales Plan 50% Actual Target 20% Survey Price 10% Split Volume 20% Work Description Core Brand 80% Potential Brand 10% Others Brand 5% New Brand 5% Volume Target
  • 8. WHOLESALE & MODERN TRADE Additional Initiative : 1. Estimate Stock VS Buying 2. Build Up Relationship with Care & Aware to Oulet Margin & Profit 3. Buy Outlet Things as a Emotional Connection 5% 10% 5% 80% Improve Skill Focus Care Aware Negotiation This Is The Part That Sales Direct Skill is more needed as Human & Person Quick Improvement is necessary Fit to the Condition and Situation
  • 9. BECAME A PIC / LEADER PROGRAM Visibility & Stick Selling Program 80% Community Program 10% Mini Event Program 10% Program Area To Do Action : 1.Collect Data From Other Sales 2.Report on Excell Everyday & Powerpoint Every week 3.Manual Hardcopy Recap from Day to week Action Management : 1. Collect Handphone Number of Sales 2. Create an Email Account for pool Sales Activity Program 3. Reporting File CC to SPV & ASM 4. Presentation to SPV about Proggress & Sharing Program Improvement from Self Skill became To Social Interaction Skill
  • 10. MINI TEAM LEADER SPV 1 22% SPV 2 22% SPV 3 34% SPV 4 22% Salesman New Role on Leader Coordinates To Do Action : 1.Leader of 4 Team Member 2.SPV Information Man 3. PIC on Every Report & Proggress 20% 20% 50% 10% Soft Skill Reporting Skill Presentation Skill Leadership Skill Motivation Skill New Role made a New Challenge & Opportunity but also Great Responsibillity
  • 11. ACHIEVEMENT AS MINI TEAM LEADER Volume 30% Program 50% KPI 10% SOM 10% Team Contribution to Area Best Outlet Program 50% Best Sales Development 30% Best Sales from Assistant To Sales 10% Best Outlet Program Creative Display 10% Team Contribution to Area Initiative : 1. List Sticker for Visibility Program 2. 70% Motivated Outlet to won SOM for Brand 3. 90% Outlet Buying Habit change from Oriented to Sales became oriented to Wholesale Outlet 4. Creative Display & Object succes Prompt Consumer Engagement To Win a Competition, Do The Process and Focus to Retail Things
  • 12. BECAME A ROLE MODEL New Additional Role : 1.Became A Candidate to A Role Model Sales 2.Present Area To Competition of Sales at Regional Java 3. Won 3rd Place in Regional 4. Promote To Wholesale & Modern Trade PIC For : 1. Microsoft Office Skill 2. Presentation to SPV & ASM 3. Help new Sales to Explore Duty & Call 5% 10% 80% 5% Soft Skill Reporting Skill Presentation Skill Leadership Skill Motivation Skill To Be A Leader is became From Bottom, When you in Top, its now to Think for The Bott Proggress 75% 80% 90% 95% Development Skill #32 #33 #34 #35
  • 13. I’M MAYBE NOT THE BEST & HIGH LEVEL EXPERIENCE BUT EVERY SINGLE DAY, WHAT I’M DOING FOR MY JOB NOW AS A LEADER I ADOPT IT FROM DISTRIBUTION EXAMPLE : ONE HIT PROJECT ( RETAIL SEGMENTATION ) ONE HIT Seek Business Customer ( Personal ) Distributor Sales Cafe SPBU / GAS Station Kios / Toko Seek Corporate Consumer Finance Company BPR / Koperasi