Dl deck final
- 1. social media influencer identification and analysis for social media pros and SMBs
- 2. Problem • Identification of social media influencers is hard • Knowing what type of content to produce that will interest these influencers is hard • Finding specific points on which to engage these influencers is hard • Advertising to these influencers is indirect, expensive, time consuming, and often ineffective
- 3. Solution: PersoniFind • Simple Keyword Search Engine • Find social media influencers on any topic instantly • Conversational Analysis Engine • Find… Content that resonates (what excites influencers?) • Subtopic trends (what are they talking about?) • Publications of interest (what influences the influencers?) • Specific relevant conversations (engage them!)
- 4. Search Discovery and Analytics • One page of search results, one page of report
- 5. Pricing Structure Free search access (25 results)
- 6. Market • Social media professionals in corporate or agency teams needing discovery and analytics ($2.73 Billion by 2019)* • SMBs looking to market via social media advertising ($17.34 Billion by 2019)** * http://www.marketsandmarkets.com/PressReleases/social-media-analytics.asp **http://www.statista.com/statistics/276890/social-media-marketing-expenditure-in-the-united-states/
- 7. Competitors
- 8. Competitive Advantage • Full-featured influencer platforms are expensive (Traackr starts at $50K/year), are aimed at agency market only, or focus on the influencers that have already interacted with company social media accounts (Little Bird). • The PersoniFind platform is simple to use and priced for multiple levels of users. • PersoniFind provides more relevant analysis than simple influence measurement like Kred and Klout. • PersoniFind is more focused than general social analytics platforms like Sysomos, Crimson Hexagon, Salesforce. • Competitors such as Buzzsumo and Linkdex focus more on SEO/content marketing with influencer analytics as a secondary offering.
- 9. Future Vision • Match these influencers to your current customer base • See which influencers are loyal customers ripe to be advocates • Track influencers across partner properties • Provide access to RTB advertising platforms to target these influencers • Sell data gathered across all partners back into RTB platform
- 10. About Us • Christian Olsen - 16 years in communications, started and ran 2 agency teams in social and digital media • Chris Seline - 16 years in big social data, founder of 2wrongs and Twicsy - VC and Angel funded search tech startups