PiQ - the social dashboard powered by the Science of Influence
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Piq is a real-time audience-driven monitoring and analytics platform that focuses on tracking customer interactions and influencer identification through community-based social media insights. The platform's four foundations include audience-centric tracking, real-time trend detection, influencer search, and comprehensive content analytics, enabling businesses to engage effectively with their target markets. Launched in November 2013, piq has already facilitated various successful marketing campaigns for clients by simplifying social marketing tasks and enhancing productivity.
![Tania Seif!
[Head of Social Marketing]
“PiQ’s biggest strength is that it gets
rid of the things which stop us getting
social marketing done.
Tasks like finding influencers, easy
reporting, using insight to beat our
competition used to be overly complex,
or we would have had to pay an
agency to do it for us.
Using PiQ, these obstacles have been
removed and it’s helping my team by
more efficient, more productive and
achieve bigger wins.”](https://image.slidesharecdn.com/piqslidesintro-140530070346-phpapp02/85/PiQ-the-social-dashboard-powered-by-the-Science-of-Influence-7-320.jpg)
PiQ - the social dashboard powered by the Science of Influence
- 1. PiQ - The first audience-driven monitoring and analytics platform Nick Taylor | nt@pi.mu | peerindex.com
- 2. PiQ is a simple way to action customer audiences in real-time Social Media Listening Poor people insight CRM Customer interactions only PiQ is built on four foundations: 1. Target audiences not keywords to track customers 24x7 2. Realtime trend detection with audiences without prior knowledge required 3. Identify influencers within relevant audiences 4. Deep content analytics at users fingertips Market Research Slow, not addressable
- 3. PiQ’s 4 foundations 1. PiQ is built around audiences, not keywords. This allows us to track all the conversations an audience is involved in, not just when they mention a brand or a specific topic. It offers a more human understanding of each community and can throw up some surprising correlations. 2. Real-time alerts discover tweets going viral within a community as they build popularity. Again, it tracks the whole community's conversations, not just keywords or hashtags. 3. Influencer search finds influencers across Twitter and people who have influence specifically within a community. PiQ has a database of over 210M active Twitter users. 4. Content analytics show the hashtags, brands, images, videos and URLs that a community is sharing. Search over the previous day, week or month and compare relevance of each content item against competitors and/or target audiences.
- 4. How it works: 1, 2, go! CRM Customer interactions only Select from Premium Audiences Choose followers of an @handle Define your own (enterprise only) Audience e.g. venture capital; football; millenials Proprietary Influence Unique to audience Audience overview Demographics Locations 1 Define a target audience Content recommendations Deep analytics Trends in the audience In real-time 2 Deep, realtime insights to action
- 5. Purchase Interac-on Affinity Influence Desire Where it all fits in the marketing cycle CRM Customer interactions only Informing Search engine marketing, Display advertising Merchandising Identifying advocates Measuring real reach Powering online and offline campaigns Audience engagement Spotting online trends Tracking engagement Competitor analysis
- 6. Our clients Launched in November 2013. In a short time we’ve worked with many agencies, brands and services across industries.
- 7. Tania Seif! [Head of Social Marketing] “PiQ’s biggest strength is that it gets rid of the things which stop us getting social marketing done. Tasks like finding influencers, easy reporting, using insight to beat our competition used to be overly complex, or we would have had to pay an agency to do it for us. Using PiQ, these obstacles have been removed and it’s helping my team by more efficient, more productive and achieve bigger wins.”
- 8. PiQ: Simple go-to dashboard for marketers, journalists, PR and more… Reporting Dead simple Reporting Real Time Alerts Identifies opportunities before they go viral
- 9. Look at date ranges for content analy-cs See what content is being talked about Planning Tools! Audience ! behaviour insight! Reporting Dead simple Reporting Brands, hashtags, images and videos being shared
- 10. Get quick content analytics overviews Planning Tools! Audience ! behaviour insight! Reporting Dead simple Reporting See what content is important to your audience right now Segment to discover content shared by the most influen-al people
- 11. People powered breakdowns of audiences and segments Planning Tools! Audience ! behaviour insight! Reporting Dead simple Reporting Who’s important to your audience and to the general public Filter influencers by loca-on, demographic and topic of interest
- 12. Understand community influence at a human level Planning Tools! Audience ! behaviour insight! Reporting Dead simple Reporting Learn more about people, how influen-al they are and interact straight from PiQ See samples of their most recent content Look at who influences whom and how influen-al users are
- 13. 13 Case studies Background – The Financial Times is seeding content for their Life and Arts magazine. The FT used PiQ to seed an interview with Raphael Nadal to a tennis loving audience, which the FT doesn’t usual attract. Social media interactions sent to 50 accounts, over 100 tweets and engagement to an audience of over over 90K individuals that the FT would not have otherwise reached
- 14. FT Case study Planning Tools! Audience ! behaviour insight! Reporting Dead simple Reporting Build a list
- 15. FT Case study Planning Tools! Audience ! behaviour insight! Reporting Dead simple Reporting Measure impact on your community
- 16. 16 Case studies By using PiQ, Coral found that a celebrity had a high relevance to their community. They reached out to that celebrity and changed a bet to include that celebrity. That tweet than went viral, achieving success from a product and marketing perspective.
- 17. Thank you Nick Taylor | nt@pi.mu Visit peerindex.com to start using PiQ today