D.M.pptx
- 2. WHAT IS DIGITAL MARKETING ? ďľ Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
- 3. TYPES OFF DIGITAL MARKETING 1. SEO 2. SEM 3. SMO 4. SMM 5. EMAIL MARKETING 6. MOBILE MARKETING 7. AFFILITE MARKETING
- 4. TYPES OF SEO ? ďľWhite Hat Seo ďľBlack Hat Seo ďľGray Hat Seo
- 5. WHITE HAT SEO ďľ White hat SEO is the opposite of Black Hat SEO. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines' terms of service.
- 6. BLACK HAT SEO ďľ White hat SEO is the opposite of Black Hat SEO. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines' terms of service.
- 7. GRAY HAT SEO ďľ White hat SEO is the opposite of Black Hat SEO. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines' terms of service.
- 8. DEGITAL MARKETING ON PAGE OFF PAGE ďľ ON PAGE ďľ all measures that can be taken directly within the website in order to improve its position in the search rankings ďľ OFF PAGE ďľ Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings. These tactics often include link building, guest posting, social media marketing, and more.
- 9. TYPES OFF SEO OFF PAGE ďľ 1. DIRECTORY SUBMISSION ďľ 2. CLASSIFIED SUBMISSION ďľ 3. SOCIAL BOOKMARKING ďľ 4. IMAGE OPTIMIZATION & SUBMISSION ďľ 5. BLOG CREATION ďľ 6. AFFILIATE MARKETING ďľ 7. BLOG COMMNTING ďľ 8. PPT SUBMISSION ďľ 9. PDF SUBMISSION ďľ 10. VIDEO SUBMISSION ďľ 11. ARTICLE SUBMISSION
- 10. DIRECTORY SUBMISSION ďľDirectory Submission is a process of submitting your website URL to various web directories (websites) with the aim of building backlinks thus increasing business growth.
- 11. CLASSIFIED SUNMISSION ďľ Classified submission is basically considered as a process through which you can post ad campaign over classified submission sites.
- 12. SOCIAL BOOKMARKING ďľ Social bookmarking is the process of tagging a website page with a browser-based tool so that you can easily visit it again later.
- 13. IMAGE OPTIMIZATION ďľImage optimization is about reducing the file size of your images as much as possible, without sacrificing quality, so your page load times remain low
- 14. BLOG CREATION ďľ Blog' and 'blogging' are now loosely used for content creation and sharing on social media, especially when the content is long-form and one creates and shares content on regular basis. So, one could be maintaining a blog on Facebook or blogging on Instagram. Blogging is writing about what you like. ďľ
- 15. AFFLIATE MARKETING ďľ Affiliate marketing is a process where publishers earn a commission by using an affiliate link to promote a product or service made by another retailer or advertiser
- 16. SEO ON PAGES ďľ Anything you do with website content to improve rankings, such as using relevant keywords. Off- page SEO: Anything you do outside of your website to improve rankings, such as building backlinks
- 17. META TAGS ďľ Meta tags are snippets of text that describe a page's content; the meta tags don't appear on the page itself, but only in the page's source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about. ďľ
- 18. GOOGLE ANALAYTIC TOOLS ďľ Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.
- 19. SITEMAP CREATION ďľ A sitemap tells Google which pages and files you think are important in your site, and also provides valuable information about these files.
- 20. ROBOT . TXT ďľ A robots.txt file tells search engine crawlers which URLs the crawler can access on your site. This is used mainly to avoid overloading your site with requests; it is not a mechanism for keeping a web page out of Google.
- 21. URL REDIRECTION ďľ A URL redirect is a webserver function that sends a user from one URL to another. Redirects commonly take the form of an automated redirect that uses one of a series of status codes defined within the HTTP protocol.
- 22. ERROR ďľ These errors are worth fixing and should be one of the first things assessed as part of any website audit. These statuses are the most common requests an SEO will encounter â the 400, 403 and 404 errors.
- 23. SCEHEMA MARKUP ďľ Schema markup, also known as structured data, is the language search engines use to read and understand the content on your pages .
- 24. WEB CONTENT OPTIMIZATION ďľ Content optimization is the process of making sure content is written in a way that it can reach the largest possible target audience.
- 25. SEO AUDIET ďľ An SEO audit is the process of evaluating how well your website is optimized for search engines. It identifies errors that can prevent your site from ranking well and opportunities that can help you gain more visibility .