Different Module of Digital Marketing
- 2. Email Marketing Definition-Email Marketing is the act of sending a commercial message typically to a group a people using email.In its broadest sense every email sent to a potential or customers considered as Email Marketing
- 3. Single Opt in-Where the visitor did only one activity to avail you,the value provided on webpage is called opt in or Single opt-in. Double Opt in-Where the visitor need to do two activities to avail the value provided on the web page is called Double Opt in.
- 4. Two types of Email Marketing Permission Marketing or Legit Marketing-Legit marketing collecting emails or building lists and then sending them periodic emails. Spam Marketing or Illegit Marketing-You buy a list of Email addresses and send bulk emails that might be treated as spam emails.
- 5. Audience create for Email Marketing Audience Create(Contact List) Template Design Campaign (audience(select) Template Sub mail Send
- 6. Collection of HR/Manager/CEO Email address HR/Manager/CEO+Kolkata/India+email@gmail.com
- 7. Best Platform of Email Marketing Getresponse Aweber Sendlane Sendgrid Mailchimp
- 8. Email Marketing can be devided into following categories Promotional Emails Regular Emails Advertisement Emails
- 9. How to Measure your Email Marketing Campaign Deliverability Open Rates Click-through Rates Conversion Rate Bounce Rate(Hard Bounce and Soft Bounce) Unsubscribe Rate
- 10. Mailchimp Audience creation and save Create Template Create Campaign Send
- 11. SEO(Search Engine Optimization) Definition-Search Engine Optimization is a method to promote your website in Search Engine results page by improving search ranking on a specific keywords. Why we use SEO-SEO helps the website to rank better in results page.A better ranking website gets more traffic creating opportunity of better exposure and revenue.
- 12. Search Engine Software Robots/Spider/Crawler Crawling-SE sends its Robots /spider to your website.And they crawl your website or webpage. Indexing-SE visited your website and has added to its database. Caching-SE took a snapshot of your website/webpage when its last visited and stored the data in database,incase your website went down or if there are some any other issue.
- 13. How to check your cache- cache://dishoftaste.blogspot.com/
- 14. Search Engine Algorithm Analyzing your words Matching your Search Ranking useful pages Considering Content Returning the best result Definition-Algorithm is a set of instruction to solve a problem in finite number of steps.And google algorithm follows the same definition and rules of algorithm.It is a very complex algorithm that serves the result and its changes relatively frequently.
- 15. SEO Types- White Hat Seo-a)White hat seo optimizing the website according to search engine guide line. b)It’s also considered as an ethical or organic seo.The techniques used are on-page and off-page optimization. Risk of getting banned by search engine is very low for the website using white hat seo. Using white hat seo can except steady gradual and long lasting effect.
- 16. Black Hat SEO- Black Hat SEO exploits the guide line of search engine and use foul method to increase page ranking. It’s also considered an un-ethical SEO. Link spam,keyword stuffing,cloaking,hidden links are some of the black hat SEO techniques. Black Hat SEO techniques are completely opposite to the search engine guide lines. ***The website using black hat SEO experience a quick increase in ranking by this change is unprectable and has short lasting.
- 17. Grey Hat SEO Grey hat SEO is the SEO which takes risk that is using techniques that may borderline black hat seo. Grey hat SEO techniques can be legitimate in some cases and legitimate in others. Door way pages,duplicate pages are some grey hat SEO.
- 18. Short tail Keyword-Short tail keywords are search phrases with only one or two words.Their length makes them less specific than searches with more words. Long tail Keyword-Long tail keywords are search phrases with longer word counts.Their length makes them more specific than searches with fewer words.
- 19. Keyword Research Types of Keyword-General Keywords,Most Specific Keywords,Long tail Keywords,Short tail keywords. Phrases by type of Search engine-Information keyword,Nevigation keyword,purchase keyword. Phrases by organic traffic type-Branded keyword and Non branded keyword. Other types of keyword verietion-Geographical keywords,mispelled keywords,seasonal keywords,LSI keywords.
- 20. How to use our Website Optimize our website Optimize our content Track and optimize the results Expand your Keyword’s list
- 21. What keywords should we choose Relevant to your Business. Contain more than one word. Provide traffic volume Be targeted Have low competition Provide good conversion rates Provide good Engagement Be popular
- 22. SEO On page and off page SEO-While on page seo refers to the factors you can control on your own website,off page seo refers to the page ranking factors that occur of your website,like backlinks from another site.
- 23. On page SEO factors 1.Title 10.Interlinking 2.Metatag-a)Description 11.Page load Speed b)Keyword 3.Navigation 4.Url structure 5.Alt text for Image 6.Content 7.Keyword density 8.Heading tags 9.Canonical
- 25. Off page SEO Link building Platform 1.Free classified Submission 10.PPT Sharing 2.Directly Submission 11.Image Sharing 3.Bookmark Submission 4.Business Listing 5.Forum Signature 6.Blog Comment 7.Article Submission 8.PR Submission 9.Video Submission
- 26. • Directly Submission Link-1)a1 webdirectory.org 2)9sites.net Free classified Submission Link-1)Olx 2)Locanto India 3)Quikr.com Bookmark Submission-1)Reddit 2)Scoopit 4)Business Listing Site-1)BrownBook.net 2)Expressbusiness directory
- 27. Article Submission-Article submission refers to an off page SEO technique in which you are an article and publish it on the third party website.It is a method by which you write an article that are related to your business and add them to the forum article submission directories.By this,you can generate a do follow or no follow backlink.The main purpose is to attract a huge number of visitors to your website with minimal time and money efforts. Article Submission-1)Sooper Article 2)Ezine Article
- 28. Advantages of Article Submission Improve online visibility Free marketing Getting Traffic Generating Traffic Large exposure and reach Less time and money efforts Building links for the website Buildings credibility