Step By Step Guide of SEO
- 1. SEO Basics: A Step by Step Basic Guide SEO stands for Search Engine Optimization. It is one of the most misunderstood and misinterpreted terms in the world of marketing. Definition: According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.” SEO is the process of optimizing your online content for being on top in search engine when someone searches by specific keyword. It is that magic for which you have to work on your article to make Google very likely to include your post on the top of results whenever someone searches for that keyword. Why is it Important? If you have any website, blog or online store then SEO can help you in growing your business and meeting your objectives. Search Engine Optimization (SEO) is the necessary process to maintain top position on search engines. Because people click only first 10 links on the search engine result page (SERP). When people search for your products and services, you want to appear on the top of the search engine
- 2. Techniques of SEO White hat SEO: White hat SEO is a most common technique which is used by marketers to gain higher rankings in the search engine result pages. The White hat SEO is considered to be a very good approach because it completely follows search engine rules and policies and does not aim to breach the Google's algorithms. The practices listed under the White Hat SEO techniques may be slow in giving results but the results-driven are much more lasting in their approach. Black hat SEO:- Black hat SEO includes the practices that aim at finding weaknesses and loopholes in the Google’s algorithms in order to rank higher in the search engine result pages. These practices are against the Google guidelines and Google’s algorithms. Black Hat SEO tactics can get your website banned from Google and other search engines. The traffic generated through these practices does not last nor are the rankings able to maintain their position on the search engine research pages. Thus, the practices under the label Black hat SEO are considered to be Bed Practice. Gray hat SEO: Apart from a Black Hat SEO and White Hat SEO, there exists Gray Hat SEO as well that includes some part from both white and black hat SEO. The grey Hat SEO mainly came into existence because of the pressure from the clients to receive results they have been paying for. The third party companies have an extra inclination towards these mixed practices forming the Gray Hat SEO.
- 3. Types of SEO There are two broad categories of SEO: on-page SEO and off- page SEO On-page SEO is the process of optimizing web pages to rank higher and earn more relevant traffic in search engines. Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page. On Page optimization: As per MOZ: On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Major points of on-page SEO: There are many points which effects on page here are some of them: Primary, Secondary and Tertiary Keywords Keyword Placement Places where we can place our keyword: Title Tags Meta Tags Headings Text
- 4. Anchor Texts Alt Tags Domain Name URL Title Title is about Web Page The length of title should not more than 75 characters. The Optimum length is 50 characters. Focus / Primary keyword should be the title Try to place focus keyword before separator Title should have self-explanatory Meta tag Creation It works for crawlers not for users. Major types of Meta Tags: Description: Length should not more than 165 characters. Optimum length is 125-135 characters including space. Keywords : Note more than 5 keyword focused article Heading Heading of particular information on Web Page The length should be between 15 to 65 char. Heading tags covers in HTML. H1 to H6 Text Text means content on web page Text is not all content placed on web page. Use keywords in text / paragraph
- 5. Minimum 900 words should be used in a web page The focus keyword density should between 1% - 3% Keyword should be placed in the web page URL. Alt tags Use for Image/s Use keywords or product image name The image description <img src=“image.jpg” alt=“image description”> Content Optimization Content Quality Content Quantity Content Variety Content Readability Inbound and Outbound Linking Blog Linking Inbound / Internal Linking Outbound / External Linking No Follow and Do Follow Google Webmaster tool Integration Go to Webmaster tool Add a property (website) Download html file provided by Search console Upload the html file to website root folder Follow the Instruction on Search Console and Verify Message will appear “Congratulations… Open Sitemap Generator (xml-sitemaps.com) Robots (robots.txt): Robots Database: http://www.robotstxt.org/db.html Robots Meta Tag: <meta name =“robots” content=“noindex, nofollw”>
- 6. User-agent: * Disallow: /<any page name or category> Allow: <any page under the disallowed category> . Off-page optimization As per Moz: Off page, SEO refers to techniques that can be used to improve the position of a website in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. Major points of page SEO: Page Authority: How strong are this page's/site's links in terms of helping them rank for queries in Search Engine. Page authority can be increased by the on page optimization. Domain Authority: It measures of the power of domain name Considerable Factors – Domain Age – Domain Popularity – Domain Size Range: 0-100 Backlinks: Creating hyperlinks from one to another page. Why it is important? – Promotion and Branding – More Website Traffic – Building Authority – Conversion (sometimes) No-follow and do-follow
- 7. Backlinks is the output of Link Building Link Building: Link Building is the process of building backlinks. Do not refer/link low quality pages/website Link Building Methods Directory Submission Niche Directory Submission Video Submission Press Release Submission EBook / Document Sharing Social Bookmarking Blogging Directory Submission Social Media Presence Forum Posting Article Submission / Guest Blogging Question and Answer Image Submission Infographic Submission Business Reviews and Classified Conclusion: I hope this article helps you to know what SEO, why it is important. Types and Techniques of SEO. This guide helped you realize that search engine optimization isn’t optional anymore.