Do we really observe?
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The document discusses the impact of creativity on shopping experiences, emphasizing the importance of display and positioning in retail environments. It highlights how strategic placement of products, such as enticing snacks and beverages, can attract customers and influence purchasing decisions. Ultimately, it suggests that shopkeepers leverage their understanding of consumer behavior as a form of behavioral science to enhance sales.
Do we really observe?
- 1. Are our eyes OPEN Amit Jain India A Crash Course on Creativity Professor Tina Seelig, Stanford University
- 2. What is Creativity CREATIVITY Creates Where is Gravity at Shops – Let’s Observe?
- 3. The shopping Experience Depends on a lot Sing Display boar d Information Salesp erson Ambience
- 4. Display • Displays matter a lot – IDBI ATM lighting makes me think do I need to withdraw money – SBI I will only use if I need it and searching for ATM – One attracts and another, well we need to find Never thought Display can have such impact
- 5. Positioning What’s more tempting than chocolates and snacks Put them at the front, even passerby's would be attracted Something to learn from small shopkeepers
- 6. All matters is margin • The first thing person should look at is my high margin produces – Front for home based products, brands at the back Been a regular visitor to this shop but never thought why this display- interesting shopkeeper
- 7. Variety and Gravity • Hmmm, lets have variety, does that also brings more customers – More choices leading to more purchase
- 8. Thanda Matlab CocaCola (Cool means CocaCola) • All Indians know this tagline • So selling cold drinks , well the brand matters
- 9. So What? • Well Shops have gravity hitting at our subconscious • Keeping our eyes open will give us that insight Businessman seems to be the biggest Behavioral Scientist, They know the gravity for subconscious