Does your Infrastructure Zone Match Your Application Workload?

Editor's Notes

• #2: (Starting Position) I'm Aaron and I’m here today to convince you that co-selling CloudPlatform is a valuable addition to your new and existing Citrix accounts. I would like to prove to you the benefits of Citrix Cloud Platform by answering the following three questions today:
• #3: What are the benefits of co-selling Citrix cloud products into new or exiting accounts?2. How do you get started and what is the Time to Value benefit of CloudPlatform?3. And finally, what exactly is an application-centric cloud and how does that benefit your customers?Let's set expectations. This is a technical session so I will go a little deep today on architecture including how we compare to our competitors and also a demo at the end to show an application-centric cloud. With that out of the way, let's move on to the benefits of selling Citrix Cloud Products
• #4: How many folks are Core Citrix? How many folks are Partners? Sales? SE’s?Pop Quiz – Can you sell Citrix Cloud Products today? Answer: Yes, both Core reps and all Partners can now sell Citrix Cloud Products
• #6: High level overview of the Citrix cloud solution lineup and setting the context of what we’ll be taking a closer look at today. Citrix Cloud Solutions support any Network, any Server/Compute and any StorageAt the Virtualization layer, Citrix supports Xen and XenServer which is the most widely used Hypervisor in the CloudFor the Orchestration, Citrix has CloudPlatform which is powered by Apache CloudStackOn top of Orchestration is the Cloud APIs which the customers can use to build their own Self-Service tool if they choose to do so.Leveraging the Cloud APIs, CloudPortal Business Manager provides a multi-service, multi-platform self-service portal where various Cloud Services can be aggregated.Let’s now dig a bit into each of the layers and understand the Enterprise Customer use cases
• #7: Transition Out: You can sell this and you can co-sell this with other Citrix products
• #9: Before we jump into Enterprise Customer use cases, lets talk about the applications deployed on Clouds today. There are two types of applications, Traditional Workload that depends on underlying infrastructure for reliability and resiliency. The admin teams are expected to back-up everything and recover all infrastructure and applications when the infrastructure goes down. Most of these applications can scale up but not scale out. On the other hand, the cloud-era applications are designed for infrastructure failure. The applications have in-built elasticity and resiliency. Leveraging ephemeral resources, the applications can be easily deployed in a scale-out architecture across different sites. Since the applications leverage resilency and elasticity, they can be self-healing in case of a whole site going down.The good news is that Citrix Cloud Platform can manage both types of worklaods under one umbrella. So, as Enterprises, where most of the workloads today are traditional workloads like SAP, Oracle, Exchange, move towards more cloud-era workloads, they can continue to use Cloud Platform for managing both workloads.http://techblog.netflix.com/2012/07/chaos-monkey-released-into-wild.htmlWhat is Chaos Monkey?Chaos Monkey is a service which runs in the Amazon Web Services (AWS) that seeks out Auto Scaling Groups (ASGs) and terminates instances (virtual machines) per group. The software design is flexible enough to work with other cloud providers or instance groupings and can be enhanced to add that support. The service has a configurable schedule that, by default, runs on non-holiday weekdays between 9am and 3pm. In most cases, we have designed our applications to continue working when an instance goes offline, but in those special cases that they don't, we want to make sure there are people around to resolve and learn from any problems. With this in mind, Chaos Monkey only runs within a limited set of hours with the intent that engineers will be alert and able to respond.
• #10: Traditional or Legacy Workloads – SAP/Oracle/Sharepoint – have different scale and fault tolerance needs than Cloud-Native workloads like those hosted by Amazon, Facebook, Google and Zynga. Legacy workloads are generally supported by an infrastructure built on proprietary physical gear leveraging SANs for storage and physical networking gear for firewalls etc.
• #11: In contrast – most cloud-native workloads are often supported by commodity hardware and software and leverage block and object storage, SDNs & security groups for networking and isolation. They assume failure and leverage multiple zones or locations for failover, not additional physical devices.
• #12: Citrix CloudPlatform is the only IaaS CMP (Cloud Management Platform) that is designed to support both types of products from the same management plane. This allows your environment to embrace one workload today and grow into the other as needed. This allows the reuse of your existing assets and applications while accounting for growth over time from within the same management product.
• #13: Intro: This demonstration will show one possible configuration of Citrix Cloud Platform to enable a two-application workload strategy and show isolation of resourcesTransition Out: Benefit = Deliver Application Centric Workload now and in the future as service offerings
• #14: CloudPlatform provides the fastest time to value. How much time and infrastructure do you have? An Hour? A Day? A Week? (Go over each document)How long would it take to build other cloud solutions?Benefit: FastestTime to Value
• #15: So, if no further questions I’d like to wrap up by again stating the purpose of this session was to convince you that Citrix CloudPlatform will be a valuable addition to your new and existing Citrix accounts. I answered 3 questions today: 1. What are the benefits of co-selling Citrix cloud products into new or exiting accounts? – Citrix-as-a-Service2. How do you get started and what is the Time to Value benefit of CloudPlatform? - Fastest Time to Value3. And finally, what exactly is an application-centric cloud and how does that benefit your customers? – Deliver Every Application, Now and Future
• #17: Starting Position -> Stage Left for Agenda and IntroductionStage Right for Why Citrix Cloud Products Stage Left for Getting StartedStage Right for Application CentricStage Left for Demo (assume laptop on left)Stage Right for Case Study through ending