Rendering in the Cloud
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Softlayer began in 2005 and was acquired by IBM in 2013. It provides cloud computing infrastructure including IaaS, PaaS and SaaS. Rendering animation requires huge computing resources and time. Rendering a single animated film can require 300+ artists, 17,000+ CPU cores, 75 million CPU hours and 500 million digital files. Keeping resources on-premises to render films can cost millions whereas cloud infrastructure from Softlayer provides scalable resources more cost effectively. While security and cost concerns still hold the media industry back from fully adopting the cloud, its popularity for rendering is projected to grow to 88% within a year and 60% within 5 years.
Rendering in the Cloud
- 1. Rendering in the Cloud
- 3. 5 SOFTLAYER: FROM A STARTUP TO A GLOBAL CLOUD LEADER • Set up in 2005 • Founded on the principles of Innovation, Empowerment, Automation and Integration • Acquired by IBM in July 2013 • Is now the foundation for IBM’s cloud services portfolio: IaaS, PaaS, and SaaS services SOFTLAYER – RENDERING IN THE CLOUD • In 2014, IBM announced its $1.2 billion investment to expand the its cloud footprint • Since 2014, SoftLayer has doubled its overall computing capacity, adding more than 10 data centers to its global network
- 4. RENDERING
- 5. 7 WHAT IS RENDERING? Rendering is the process of generating images by a computer. It is often used to describe meshing, simulation, encoding, and conversion. Rendering for animation requires HUGE amounts of CPU and RAM. SOFTLAYER – RENDERING IN THE CLOUD
- 6. 8 RENDERING REQUIREMENTS Compute power Render farms: a cluster of high-performing computers built to generate images that require industrial-scale rendering Investment On-premises or collocated render farms usually require upfront costs, hardware, software, etc. Time Each second of film can contain up to 60 frames (images) Each frame can take up to one hour to render If 30 seconds of film has 60fps = 1,800 frames (1,800 hours of rendering) That’s 10 weeks of rendering for 30 seconds of film! SOFTLAYER – RENDERING IN THE CLOUD
- 7. 9 RESOURCES REQUIRED FOR ONE ANIMATED FILM SOFTLAYER – RENDERING IN THE CLOUD 9 5YEARS TO PRODUCE *SOURCE: DREAMWORKS ANIMATION, APRIL 2015 300+ 17,000+ 75,000,000 200,000,000,000,000 500,000,000 ARTISTS CORES CPU HOURS BYTES OF DATA DIGITAL FILES
- 8. 10 INFRASTRUCTURE REQUIRED TO RENDER ONE ANIMATED FILM How many servers needed to provide 17,000 cores? A dual 14 Core server has 28 cores That’s 608 servers How much is 75m CPU hours? Divided by 17k Cores = 4,412 hours for each core Running 24hrs per day, that’s equal to 183 days (6 months) These machines aren’t cheap… Intel Xeon Haswell v3 2690 + 256GB RAM = £5,000 £5,000 x 608 = £3 Million just for the Hardware Plus software, colocation, networks, power and people! SOFTLAYER – RENDERING IN THE CLOUD
- 10. 12 IS CLOUD ACTUALLY MORE EXPENSIVE? SOFTLAYER – RENDERING IN THE CLOUD SCENARIO LOCAL CLOUD DELTA Raw Hardware + Software $8,500 $51,246 -$42, 746 Loaded True Local $18,000 $51,246 -$33,246 Continuous Cloud Usage $18,000 $43,362 -$25,362 50% Peak vs. Avg@ Utilization $18,000 $21,681 -$3,681 Days Off $18,000 $14,681 $3,031 Instance Type Efficiency $18,000 $10,478 $7,522 Cost Over Time $18,000 $6,287 $11,713 *SOURCE: ATOMIC FICTION, APRIL 2015
- 11. 13 WHY CLOUD MAKES SENSE Waiting for servers to finish rendering? Expand your capacity in the cloud. Already own lots of servers? Only when they’re fully utilised, burst into the cloud. Finding it expensive to keep IT infrastructure up to date? With SoftLayer you can refresh your IT whenever you need. Managing a number data centres in different countries? Deal with a single provider globally. SOFTLAYER – RENDERING IN THE CLOUD
- 12. 14 SO, WHAT’S HOLDING THE INDUSTRY BACK? SOFTLAYER – RENDERING IN THE CLOUD 14 52% 60% 53% 18% 42% SECURITY COMPUTE COST PIPELINE ISSUES USABILITY OTHER (DATA TRANSFER) COMPANIES CONSIDERING CLOUD FOR MEDIA RENDERING *SOURCE: AUTODESK, APRIL 2015
- 13. 1515 WHY SOFTLAYER? SOFTLAYER – RENDERING IN THE CLOUD Select from customizable security options, including Intel TXT, firewalls, SSL certificates, and assistance with compliance. SECURITY COMPUTE COST PIPELINE ISSUES USABILITY Choose from a broad selection of customizable virtual and bare metal servers, as well as NVIDA GRID and Tesla GPUs and NetApp storage. OTHER (DATA TRANSFER) Internal consideration, not applicable to infrastructure provider. Manage your infrastructure via PC, tablet and mobile. Easy-to-understand portal offering full control of infrastructure, along with 24/7 support. All private network bandwidth included. Charges only applicable to egress traffic to the Internet after 5TB (VMs) and 20TB (bare metal) monthly allowances, per server, are fully used up.
- 14. 16 SOFTLAYER – RENDERING IN THE CLOUD GLOBAL REACH WITH LOCAL PRESENCE Data centres near every major filmmaking location enable low-latency connectivity to cloud infrastructure.
- 15. 17 WHY SOFTLAYER PARTNERS WITH SOHONET • Focus on media and entertainment • Expertise in connectivity and storage • Extensive local-loop in key media cities • Trusted brand for 20 years • SoftLayer offers Sohonet customers: Virtual + bare metal cloud servers A plethora of storage options Data centres located in or near major media cities The ability to install any operating system SOFTLAYER – RENDERING IN THE CLOUD
- 16. 18 PROJECTED POPULARITY OF CLOUD MEDIA RENDERING SOFTLAYER – RENDERING IN THE CLOUD NOW 1 YEAR 5 YEARS 88% 12% 60% 40% 30% 70% *SOURCE: AUTODESK, APRIL 2015
Editor's Notes
- #14: Security – Intel TXT is an ideal way to secure servers in different locations. We can assist with compliance, including Safe Harbor, PCI, HIPPA, EU Clauses and audits. Compute: Our competitors only offer LARGE amounts of memory with high core servers. We offer a broad selection.