#GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship
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The document outlines a series on designing an optimal donation experience to foster donor stewardship. It emphasizes creating a 'red carpet' experience for potential donors and highlights the increase in online giving and its impact on fundraising. Action items for organizations include developing donor personas, creating donation pages, and implementing stewardship strategies to engage and retain donors.
#GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship
- 1. Readiness Series Designing a Donation Experience for Stewardship connect. reach. grow.
- 2. Readiness Series Designing a Donation Experience for Stewardship Q: How can we create a red carpet experience for every potential donor? connect. reach. grow.
- 3. Readiness Series Designing a Donation Experience for Stewardship Q: How can we create a red carpet experience for every potential donor? A: Let’s find out, shall we? connect. reach. grow.
- 4. Tim Sarrantonio • 10 years of nonprofit fundraising experience • Serve on two nonprofit boards, volunteer for several others • Raised $2 million in the last four years connect. reach. grow.
- 5. today’s agenda connect. reach. grow.
- 6. today’s agenda donation forms connect. reach. grow.
- 7. today’s agenda donation forms stewardship connect. reach. grow.
- 8. today’s agenda donation forms stewardship donor personas connect. reach. grow.
- 9. today’s agenda donation forms stewardship donor personas ACTION ITEMS! connect. reach. grow.
- 10. the rise of online giving 2002 201 2012 2012 connect. reach. grow.
- 11. * Stats from Digital Giving Index studies the rise of online giving 2002 connect. reach. grow.
- 12. * Stats from Digital Giving Index studies the rise of online giving 2002 2013 61 connect. reach. grow.
- 13. * Stats from Digital Giving Index study online giving forms connect. reach. grow.
- 14. * Stats from Digital Giving Index study generic online giving forms connect. reach. grow.
- 15. * Stats from Digital Giving Index study online giving forms generic vs. branded connect. reach. grow.
- 16. generic vs. branded * Stats from Digital Giving Index study online giving forms • $105 average gift size • $139 average gift size connect. reach. grow.
- 17. generic vs. branded * Stats from Digital Giving Index study online giving forms • $105 average gift size • 7% of overall giving • $139 average gift size • 54% of overall giving connect. reach. grow.
- 18. generic vs. branded • $105 average gift size • 7% of overall giving • $139 average gift size • 54% of overall giving * Stats from Digital Giving Index study online giving forms 6x more money raised! connect. reach. grow.
- 19. what is stewardship? * Thanks Wikipedia! connect. reach. grow.
- 20. what is stewardship? It is a theological concept of the ethical planning of resources * Thanks Wikipedia! connect. reach. grow.
- 21. what is stewardship? It is a theological concept of the ethical planning of resources Yet it is so much more! * Thanks Wikipedia! connect. reach. grow.
- 22. traditional engagement connect. reach. grow.
- 23. traditional engagement We’ve been taught a certain way to grow our mission connect. reach. grow.
- 24. traditional engagement We’ve been taught a certain way to grow our mission appeal donation receipt donor steward connect. reach. grow.
- 25. #GivingTuesday engagement donor appeal steward receipt donation connect. reach. grow.
- 26. #GivingTuesday engagement donor appeal steward receipt donation connect. reach. grow.
- 27. #GivingTuesday engagement donor appeal steward receipt donation connect. reach. grow.
- 28. #GivingTuesday engagement donor appeal steward receipt donation connect. reach. grow.
- 29. #GivingTuesday engagement donor appeal steward receipt donation connect. reach. grow.
- 30. #GivingTuesday engagement donor appeal steward receipt donation connect. reach. grow.
- 31. donor personas connect. reach. grow.
- 32. donor personas Emma connect. reach. grow.
- 33. donor personas Emma • Previous donor • Invested in mission • Good amount of data connect. reach. grow.
- 34. donor personas Emma Eugene • Previous donor • Invested in mission • Good amount of data connect. reach. grow.
- 35. donor personas Emma Eugene • Previous donor • Invested in mission • Good amount of data • Not a donor • Not invested in mission • Little to no data connect. reach. grow.
- 36. developing a stewardship strategy connect. reach. grow.
- 37. developing a stewardship strategy Donor Passion connect. reach. grow.
- 38. developing a stewardship strategy Donor Passion Message connect. reach. grow.
- 39. developing a stewardship strategy Donor Passion Message Engagement connect. reach. grow.
- 40. developing a stewardship strategy Donor Passion Message Engagement Stewardship connect. reach. grow.
- 41. #GivingTuesday action items connect. reach. grow.
- 42. #GivingTuesday action items In just one week, your organization can: connect. reach. grow.
- 43. #GivingTuesday action items In just one week, your organization can: • Create a #GivingTuesday donation page connect. reach. grow.
- 44. #GivingTuesday action items In just one week, your organization can: • Create a #GivingTuesday donation page • Encourage social giving connect. reach. grow.
- 45. #GivingTuesday action items In just one week, your organization can: • Create a #GivingTuesday donation page • Encourage social giving • Reach out to invested donors for buy in connect. reach. grow.
- 46. #GivingTuesday action items In just one week, your organization can: • Create a #GivingTuesday donation page • Encourage social giving • Reach out to invested donors for buy in • Develop a simple stewardship plan connect. reach. grow.
- 47. #GivingTuesday action items For next year, your organization can: connect. reach. grow.
- 48. #GivingTuesday action items For next year, your organization can: • Identify a matching donor connect. reach. grow.
- 49. #GivingTuesday action items For next year, your organization can: • Identify a matching donor • Develop multi-media plan connect. reach. grow.
- 50. #GivingTuesday action items For next year, your organization can: • Identify a matching donor • Develop multi-media plan • Create a detailed stewardship plan connect. reach. grow.
- 51. #GivingTuesday action items For next year, your organization can: • Identify a matching donor • Develop multi-media plan • Create a detailed stewardship plan • Build upon this year’s success connect. reach. grow.
- 52. Readiness Series Designing a Donation Experience for Stewardship Q: How can we create a red carpet experience for every potential donor? A: Now you know! connect. reach. grow.
Editor's Notes
- #11: Now, as many of you know all too well… it’s time to address the RISE in ONLINE GIVING and to discuss why it is so important for Nonprofits to really get on board with online giving
- #12: In 2002, only 4% of people donated online
- #13: but through 2013, over 6 1 % of donations were coming in online via nonprofit websites In light of this increase, nonprofits increasingly need technology that can sustain this growing number of online transactions.
- #14: Continuing on the idea of the rise of online giving and minimizing data entry during this growth, there is a difference between…
- #15: …Generic online giving forms, and….
- #16: ….branded Online giving forms. Let’s explore what the research suggests.
- #17: over a $30 increase PER donation… So, multiply the # of donations received last year by $30 and you’ll quickly see the benefit of implementing a system like NeonCRM
- #18: Generic forms only allotted for 7% of overall giving but organizations with branded forms found a HUGE increase in overall giving, further streamlining and taking advantage of the growing presence of online giving.
- #19: And finally, recent studies show that 6 TIMES more money was raised on Branded Giving Forms as opposed to the generic, plain, non-integrated donations forms.