The A to Z of Sending a Targeted Appeal with Blackbaud NetCommunity - BBNC Boot Camp series
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The document provides best practices for online fundraising, focusing on creating targeted appeals using Blackbaud NetCommunity. It includes an overview of implementation methodology, step-by-step instructions, and a checklist for effectiveness. Key elements discussed are designing strategies, appealing packages, targeted email lists, and measuring success.
The A to Z of Sending a Targeted Appeal with Blackbaud NetCommunity - BBNC Boot Camp series
- 1. 02/09/2013 ONLINE FUNDRAISING BEST PRACTICES The A to Z of Sending a Targeted Appeal with Blackbaud NetCommunity Presented by: Justin Noble, Account Manager Adam Ziman, NetCommunity Consultant
- 3. 02/09/2013 - Strategy Design - Overview of implementation methodology - Step-by-step guide - Checklist AGENDA
- 4. 02/09/2013 -Identify Your goal -Maximise the opportunity -Ensure you can measure success STRATEGY DESIGN
- 5. 02/09/2013 The Raiser’s Edge: 1. Appeal and Packages in RE 2. Queries in RE 3. Assign Appeal-Packages & De-dupe NetCommunity: 1. Email Lists 2. Landing Pages and Parts 3. Email Message 4. Conditional Content 5. Send the appeal 6. Measure the response OVERVIEW OF STEPS
- 8. 02/09/2013 DE-DUPE & ASSIGN PACKAGES
- 16. 02/09/2013 EMAIL WITH TARGETED CALL TO ACTION
- 19. 02/09/2013 MATCHING EMAIL THANK YOU
- 21. 02/09/2013 The Raiser’s Edge: Appeal and Packages in RE Queries in RE Assign Appeal-Packages & De-dupe NetCommunity: Email Lists Landing Pages and Parts Email Message Conditional Content Send the appeal Measure the response CHECK LIST
- 22. 02/09/2013 THANK YOU FOR ATTENDING! Be sure to check the website for the recording posting Let your Account Manager know if you have any questions or would like to schedule a session with one of our BBNC experts!