Jan. 2013 iModules refresh session for staff
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The document provides tips for crafting effective emails, emphasizing the importance of subject lines, personalization, and graphics. It includes a checklist for the email process and common mistakes to avoid, along with guidelines for image usage in emails. Additionally, it encourages utilizing training resources related to imodules for further support.
Jan. 2013 iModules refresh session for staff
- 2. Tips • Reuse emails • Better subject lines = higher open rate o Examples of best/worst subject lines: o http://tx.ag/bestsubj o http://tx.ag/worstsubj o If your emails aren’t being opened, experiment with different subject lines • Sent from actual person vs. department
- 3. Tips • Use graphics for visuals only
- 4. Procedure Checklist Ask someone in Comm to proof (optional) Schedule email check Email Calendar to see what else is being sent that day Send a preview letting us know to release your email (even recurring emails) Include your email in the “reply-to” field Include your name in the comments Please do not send one email to Comm with five emails included (attached or linked) for release If sending multiple emails at one time, please include the Email Name in the comments of your preview (Fry will be less confused)
- 5. Style • Common mistakes—listen to Mugatu • The Association style (good) (bad) • Text • Donor recognition • Email templates Jan. 19 Jan. 19th 6 a.m. 6AM or 6a.m. ’89 ‘89 Thanks and gig ’em Thanks and Gig ’Em
- 6. Images • Resize your images before you upload them into iModules (pretty please) • iModules image editor = bad; Photoshop = good • Images should not be wider than than 550 pixels and larger than 100K.
- 7. clients.imodules.com • Take advantage of iModules’ training center • Keep a cheat sheet if you can’t remember certain details (here’s mine)
- 8. If you’re not an iModules expert now, then you have to answer to Gollum. (I’m kidding. Email or call me anytime you need help.)
- 9. Questions?