Don't Be a Weiner Workshop: How to Use Twitter Like a Professional
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The document provides tips and best practices for using Twitter professionally. It discusses Twitter basics like hashtags and retweets. It recommends strategies like engaging with your audience, using tools to schedule and track tweets, and distinguishing your voice. It also covers profile optimization, uses of Twitter for different goals, crisis communication, dos and don'ts, and measuring effectiveness.
![Questions? Thank You! Marijean Jaggers [email_address] www.jaggerscommunications.com http://www.google.com/profiles/marijean.jaggers http://www.linkedin.com/in/marijeanjaggers https://www.facebook.com/JaggersCommunications www.twitter.com/Marijean](https://image.slidesharecdn.com/twitterdontbeaweinerworkshop-110720100436-phpapp02/85/Don-t-Be-a-Weiner-Workshop-How-to-Use-Twitter-Like-a-Professional-22-320.jpg)
Don't Be a Weiner Workshop: How to Use Twitter Like a Professional
- 1. The “Don’t Be a Weiner” Workshop Marijean Jaggers Jaggers Communications @marijean
- 2. How to Use Twitter Like a Professional
- 3. Twitter: an estimated 225 million users , generating 65 million tweets a day and handling over 800,000 search queries per day. Wow.
- 5. The Ins and Outs of Twitter The “Rules” Written and Unwritten The “Lingo” & making it work for you DM -- MT RT -- .@ @ -- tweet-ups # -- twtvite, twitpic, etc.
- 6. Don’t Only “push” Publish only your own links Be a robot Ignore replies Have zero friends Leave profile or photo blank
- 7. Do Understand the difference between personal and private Nothing private ever goes online. Ever . If you do post pictures, make sure they are for public viewing, no matter how you’re sharing them. Tweet with your audience and intentions in mind.
- 8. Strategies Minimize time - Maximize Engagement Helpful tools: Tweepz My Tweeple Tweetdeck Hootsuite
- 9. Must Have Apps Hootsuite, TweetDeck and other scheduling/tracking apps Mashable & 140 and other information sources Twitter Lists Twitter Apps Klout Bit.ly & other link-shorteners
- 10. Your Twitter ‘Voice’ Distinguish your voice from the “noise” Remain consistent Be human
- 12. Uses (and Abuses) of Twitter #Fail-ing Sales vs. Fundraising vs. Engagement Strategies for Increased Exposure Scheduling tweets Links to other social networking sites
- 13. Crisis Communication Basics Own up when caught Apologize quickly If appropriate, make amends, fix what’s wrong, and begin the process of restoring faith in your brand Be sincere No, you can’t delete tweets
- 14. @cvilledentistry: A Twitter Tooth Fairy
- 15. Don’t Don’t block people following you unless they are obnoxious spammers (in which case, block away) Don’t sell, sell, sell, instead, take the time to engage in conversation with those who follow you and those you follow Don’t regurgitate endlessly. Use AutoDM’s. Just push out your content — engage.
- 16. Measurement
- 17. Trending Hashtags Who's #notguilty about eating all the tasty treats they want?!"
- 20. Action Steps Monitor and pay attention Link to content, yours and others’ Connect, integrate and share the easiest way you can Use scheduling wisely Use mobile apps
- 21. Action Steps Add your account/s to a Twitter list (e.g. WeFollow) Set up a Tweetdeck or Hootsuite app and enter your keyword search terms to monitor Use Tweepz to find users to follow by location or keyword or phrase Use MyTweeple to discover information about those following you
- 22. Questions? Thank You! Marijean Jaggers [email_address] www.jaggerscommunications.com http://www.google.com/profiles/marijean.jaggers http://www.linkedin.com/in/marijeanjaggers https://www.facebook.com/JaggersCommunications www.twitter.com/Marijean