How to Use Twitter for Marketing & Connection

About Me
Using online tools such as social
media, blogs, and email
marketing, I help small
businesses and nonprofits grow
and reach their customers and
supporters.
I offer solutions to your social
media problems – through
training and coaching.
@JuliaCSocial #TweetEC @EnterpriseCtr

Social Media
RULES OF THE ROAD
 Social media tools are always
changing.
 “Getting on social media” is
not a marketing strategy.
 Using social media will not
compensate for a bad product
or service.
 The tools are (mostly) free –
but your time is not.
@JuliaCSocial on Twitter

The Myth We Were Sold
Step 1: Sign up for social media accounts.
Step 2: Post occasionally.
Step 3: Watch the money roll in!!

Social Media Success Requires:
 Dedication, diversified channels, dynamic content.
 Getting out of our comfort zone.
 Change of mindset.
 Providing value.
 Telling stories.
 Getting visual.
 Focusing on impact and
not on the organization.
 Eliminating silos.

Twitter Is Popular
 316 million monthly active users
 “About a billion” registered Twitter users
 100 million daily active users
 Average number of followers: 208
 34% of Twitter users log into it more than once daily

Twitter Is Growing
 92% of international brands tweet more than once
daily, 36% of which are link-containing tweets.
 63% of Twitter users regard their smartphones as their
primary tweeting device.

Twitter Is Growing
 85% of followers feel more connected with a small
business after following them.
 Promoted tweets boost offline sales by 29%.

Is Twitter For Me?
Success on Twitter involves:
1. Researching, creating, curating great content.
2. Listening and participating in
conversations.
3. Monitoring hashtags (topics).
4. Reporting ROI and tweaking
strategy.
5. Exploring paid ads.

Twitter 101
“Twitter is an information network
made up of 140-character
messages called Tweets. It's an
easy way to discover the latest
news related to subjects you care
about.”
Twitter promotes itself as a news
and discovery social media
platform.

Setting It Up For Success
 Username: 15 characters or less
 Profile photo: Shown as the icon with every tweet you
post. Recommended 400x400 pixels.
 Bio: 16o characters to tell people about you and your
business.
 URL: Website link
 Header image: 1500x1500 pixels
 Pinned tweet: Pinned to the top of your profile.

Terms To Know - Hashtag
 Any word or topic beginning with
the # sign.
 People use hashtags organize
conversations around a specific
topic.
 Clicking on a hashtag takes you to
search results for that term.
 Great for events, specific
products, news, timely
announcements.

Terms To Know - Mention
 A public tweet directed to another user that includes
their @username. Appear like regular Tweets in your
timeline.
 Clickable and the person mentioned gets notified.
 They are collected together in a conversation if you
click @reply.

Terms To Know - @Reply
 A public response to a Tweet via the @reply button.
 @Replies show up in your home timeline and the
timeline of the person to
whom you are responding.
 @Replies only show up in
your timeline if you
follow both the sender
of the original Tweet
and the recipient of
the @reply to that Tweet.

Terms To Know - Retweet
 Sharing a Tweet.
 You can pass along someone’s Tweet by
retweeting it.
 Just hit the Retweet button to send the
original Tweet as written to all of your
followers.
 If you hit retweet, as opposed to cutting a
pasting and writing RT, it won’t have have
your branding/profile pic on it.
 Retweeting and mentioning are the keys
to building up community on Twitter.

Terms To Know - Favorites
 Favorites are a great way to keep track of tweets you
want to refer to later.
 Also a great way to build relationships and tell
someone you appreciate them.

Anatomy Of A Tweet
@JuliaCSocial on Twitter

Terms To Know - Moments
 “Moments” was just introduced this week!
 “The best of what’s happening on Twitter in an
instant.”
 Regardless of who you follow
 Good for discovery

How To Use Twitter
 Keep it conversational and informal.
 Employ wit and humor.
 Make it shareable.
 Content has to be worth reading,
clicking, and retweeting.
 Ask questions.
 Share helpful info/resources.
 Comment on current events.
 Be yourself. Be authentic.

Following & Followers
 Find and follow 10 people daily.
 Lose the dead weight by using a free app like
Crowdfire – choose “Inactive Following”
 Look at your followers and strategically follow back.
 Should you follow everyone that follows you?
 Do not buy followers!
 1,000 engaged followers are better than
10,000 fake or uninterested followers.

Twitter Lists
 Use Twitter lists to manage the chaos.
 Lists are used for reading Tweets only.
 You cannot send or direct a Tweet to members of a list,
for only those list members to see.

Twitter Lists
 Subscribe to/follow other
people’s lists.
 You can follow lists without
following each account.
 Create private and public
lists.
 List names cannot exceed 25
characters or begin with a
number.
 Use for events, networking,
influencers, news

Using Hashtags
 Think about your
industry.
 Listen and join
conversations.
 Use key words
 Join Tweet Chats!
 Don’t just jump on what’s
popular.

How Much To Tweet?
 80% not related to
you but of value to your clients and customers
 20% directly related to you
 Retweet, @Mention, Acknowledge
 ALWAYS be sharing relevant, valuable, pertinent, up-
to-the-minute information!

What Will I Tweet?
 80/20 rule
 Get Google Alerts
 Alltop
 LinkedIn Today
 Statistics
 Quotes
 Photos
 Retweet often
 Search hashtags

Customer Service
 71% of customer complaints on Twitter go unanswered.
 YET, 83% of people appreciate being answered by a
company!

Customer Service
 Respond quickly and publicly.
 Indicate you will send them a private message.
 This let’s everyone know you are listening.
 Do not delete or block!
 Have rules (no obscenities, etc.).
 NO RESPONSE IS A RESPONSE!
 Respond to positive comments!

Customer Service

Keep It Short
There is no “magical” length, but a report by
Buddy Media revealed that tweets shorter than
100 characters get a 17% higher engagement
rate.

Use Photos & Videos
 Photos average a 35% boost in Retweets
 Videos get a 28% boost
 Quotes get a 19% boost in Retweets
 Including a number receives a 17% bump in
Retweets
 Hashtags receive a 16% boost

Participate In Trends
 Participate in trends, but do it authentically.
 Be careful and think before you tweet.

Helpful Apps
 HootSuite, TweetDeck
 Buffer
 IFTT
 Pocket
 Do not just set and forget!

To Be Successful On Twitter:
 Be present.
 Be relevant.
 Be active.
 Be engaging.
 Be timely.
 Have fun!

“This isn't just about content and social media.
This is about being relevant in people's minds before
they want whatever you're selling.
After all, that's the definition of successful
marketing.”
Social Media Josh
(Josh Hoffman)

Questions?
My blog on all things social media:
www.jcsocialmarketing.com
Twitter: @JuliaCSocial
Facebook: www.facebook.com/jcsocialmarketing
Email: julia@jcsocialmarketing.com

How to Use Twitter for Marketing & Connection

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