Visual Storytelling Through Live Video
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The document highlights the importance and strategies for engaging audiences through live video, emphasizing its role in increasing influence and community engagement. It provides basic tips for effective live video presentation on platforms like Periscope and Facebook Live, suggesting techniques like being authentic, providing value, and utilizing viewer interactions. The document concludes by advocating for businesses to enhance their social media presence and engage viewers actively.
Visual Storytelling Through Live Video
- 1. Visual Storytelling: Strategies to Engage Through Live Video #Creativation By Heather Heuman
- 2. @HeatherHeuman Overview #Creativation Why Use Video Basic Tips for Live Video Periscope & Twitter Live Overview Pro Tips for Periscope & TL Facebook Overview Pro Tips for Facebook Live Q&A HEATHER HEUMAN #SweetTeaSocial
- 4. @HeatherHeuman #Creativation Real Time Conversations Rapid LIKE, KNOW & TRUST Factor Increase Engagement for Live Events Grow your Community Why Live Video?
- 5. @HeatherHeuman #Creativation Increase your Influence as an Expert Reach New Audiences Easy to Consume Why Live Video?
- 6. @HeatherHeuman #Creativation You can't FORCE people to consume your content. But you can ADD VALUE.
- 7. @HeatherHeuman Basic Tips on Live Video #Creativation Be Yourself (Introverts & Extroverts) Give Amazing Value Deliver the content of the video first Compelling Title Matters: 1-2 hashtags
- 8. @HeatherHeuman Basic Tips on Live Video #Creativation Have Bullet Points to Cover Grow your Email List By Having a Call to Action Telling People About your Opt-In Ask Questions Repurpose the Content
- 9. @HeatherHeuman #Creativation Periscope/Twitter Live Overview Twitter bought Periscope Great marriage between the two of them
- 10. @HeatherHeuman #Creativation Tweet This Twitter bought Periscope Great marriage between the two of them One third of ALL online activity is spent watching VIDEO. #Creativation CREDIT: HUBSPOT
- 11. @HeatherHeuman #Creativation Periscope/Twitter Live Overview Streams Live Within Twitter Go Live Within Twitter Audience can comment, ask questions Tap screen to give
- 12. @HeatherHeuman #Creativation Pro-Action Steps for Businesses using Periscope/Twitter Live
- 13. @HeatherHeuman #Creativation Tweet This.. Have YOUR Twitter Icon highlighted, then hit 'Start Broadcast' on Periscope.
- 14. @HeatherHeuman #Creativation Engage on Twitter to those that interact w/ you on your Periscope.
- 15. @HeatherHeuman #Creativation Authentically Ask Your Audience to Share the Broadcast
- 17. @HeatherHeuman #Creativation When your LIVE viewers are low, Don't Give Up!
- 18. @HeatherHeuman #Creativation Facebook Live Overview Broadcast to a Warm Audience from Personal page, Business Page, Events & Groups
- 19. @HeatherHeuman #Creativation Pro-Action Steps for Businesses using Facebook Live
- 20. @HeatherHeuman 1. Aim to do Facebook Live for 2-10 minutes Max is 90 minutes #Creativation
- 21. @HeatherHeuman 2. At the end of the broadcast, you get instant feedback as to how many people were watching live. #Creativation
- 22. @HeatherHeuman 3. #Creativation When Broadcast is Complete, Save to Camera Roll
- 23. @HeatherHeuman #Creativation Use #FBLive Analytics to see which videos get most traction. Create more w/ similar content. Tweet This..
- 24. Need Help with Your Take a SCREENSHOT SweetTeaSocialMarketing.com/free
- 25. @HeatherHeuman #Creativation of people are more likely to engage with a strong, professional brand. The social selling model ensures that your company’s brand will encourage buyers to seek you out. Your social media presence IS your introduction to your buyers/clients 81%
- 26. @HeatherHeuman Production Team DESIGN BY HEATHER HEUMAN #Creativation IMAGES BY HEATHER HEUMAN SweetTeaSocialMarketing.com
- 27. @HeatherHeuman Now some Q&A #Creativation LET'S STAY CONNECTED Heather@SweetTeaSocialMarketing.com (803) 908-7593