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Don\'t Be Left Out. . .Get LinkedIn

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The document is a presentation about using LinkedIn for social media marketing. It outlines an agenda to discuss Social Media 101, an overview of LinkedIn, best practices for optimizing profiles and connections, and concludes with a question and answer section. The key points are that LinkedIn allows users to connect with people and expand their professional network, profiles should be optimized with keywords and updated information, and users should actively connect with others to build their reputation and relationships online.

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Lisa Morrissey & Reiko Beach The Non-Profit Toolbox Tuesday, February 23, 2010
So...what are we going to cover? 1. Social Media 101 2. Overview of LinkedIn 3. Best Practices/Hints & Tips: Profile - Applications - Contacts 4. Review 5. Q & A Tuesday, February 23, 2010
What is Social Media? Talking Participating Networking Sharing Tuesday, February 23, 2010
Social Media A Marathon not a Sprint A Process not an Event Tuesday, February 23, 2010
Social Media Revolution Tuesday, February 23, 2010
Social Media Can be a powerful tool to add to your marketing mix Tools to reach out and connect with clients/ potential clients Your SM message comes before your Audience Tuesday, February 23, 2010
Social Media * builds slowly * provide content Tuesday, February 23, 2010
Tuesday, February 23, 2010
LinkedIn • Allows you to connect TO people • And WITH people, as long as you turn your connections into conversations. Tuesday, February 23, 2010
LI Overview Tuesday, February 23, 2010
LI Overview Tuesday, February 23, 2010
profile Tuesday, February 23, 2010
profile Tuesday, February 23, 2010
profile Tuesday, February 23, 2010
Public Profile Tuesday, February 23, 2010
Public Profile Tuesday, February 23, 2010
Tuesday, February 23, 2010
Tuesday, February 23, 2010
Optimize Your Profile • Use keywords • Up-to-date • Summarize – brief but effective. Tuesday, February 23, 2010
Optimize Your Profile • Use keywords • Up-to-date • Summarize – brief but effective. vv Tuesday, February 23, 2010
Optimize Your Profile • Status Updates – Once a week. • Your Websites: Rename – ‘Market them!” • Blog sites • Twitter Account • Public Profile Tuesday, February 23, 2010
Optimize Your Profile • Status Updates – Once a week. • Your Websites: Rename – ‘Market them!” • Blog sites • Twitter Account • Public Profile Tuesday, February 23, 2010
Optimize Your Profile • Status Updates – Once a week. • Your Websites: Rename – ‘Market them!” • Blog sites • Twitter Account • Public Profile Tuesday, February 23, 2010
Optimize Your Profile • Status Updates – Once a week. • Your Websites: Rename – ‘Market them!” • Blog sites • Twitter Account • Public Profile Tuesday, February 23, 2010
Optimize Your Profile • Status Updates – Once a week. • Your Websites: Rename – ‘Market them!” • Blog sites • Twitter Account • Public Profile Tuesday, February 23, 2010
Your professional reputation and relationships matter • Extends far beyond your profile • LinkedIn Recommendations bring liquidity and transparency Tuesday, February 23, 2010
Your professional reputation and relationships matter • Extends far beyond your profile • LinkedIn Recommendations bring liquidity and transparency Tuesday, February 23, 2010
Your professional reputation and relationships matter • Extends far beyond your profile • LinkedIn Recommendations bring liquidity and transparency Tuesday, February 23, 2010
Recommendations • Reputation matters • Transparency matters • Content matters • Recommendations are often mutual • Requesting recommendations is normal Tuesday, February 23, 2010
Applications Tuesday, February 23, 2010
Applications Tuesday, February 23, 2010
Reading Tuesday, February 23, 2010
Add Links to other Web Content: Your wordpress blog With SlideShare share a presentation you did, or a slide show - portfolio of your work Events you will attend Poll your network for free Twitter - Link your Twitter account Tuesday, February 23, 2010
Add Links to other Web Content: Your wordpress blog With SlideShare share a presentation you did, or a slide show - portfolio of your work Events you will attend Poll your network for free Twitter - Link your Twitter account Tuesday, February 23, 2010
Connect, Connect, CONNECT! • LinkedIn strengthens and extends your existing network of find photo maybe li blog site trusted contacts. • Discover inside connections • Connect to as many connections as you can Tuesday, February 23, 2010
Connect, Connect, CONNECT! • Participate in groups • Add LI connections – • Webmail Contacts Importer • Colleagues and Classmates • Open Networkers Tuesday, February 23, 2010
Groups • Join Groups • search by keywords, interest • Create your own group Tuesday, February 23, 2010
Answers • Ask a question or answer some questions • Become an “Expert” Tuesday, February 23, 2010
Tools • Tweet deck #in • Ping.fm • Mobile Tuesday, February 23, 2010
Tools • Tweet deck #in • Ping.fm • Mobile Tuesday, February 23, 2010
Tools • Tweet deck #in • Ping.fm • Mobile Tuesday, February 23, 2010
Tools • Tweet deck #in • Ping.fm • Mobile Tuesday, February 23, 2010
Review: LinkedIn is not just a resume, website, online business card •Stay informed about your contact and industry •Find people & knowledge you need to achieve your goals •Control your professional identity online •Create & Collaborate on projects, gather data, share files solve problems Tuesday, February 23, 2010
Review: LinkedIn is not just a resume, website, online business card •Be found for business opportunities & find potential partners •Gain insights from discussions with professionals •Discover connections for jobs and to close deals •Post and distribute jobs, find best talent for your company Tuesday, February 23, 2010
Come to our next event: March 16: James Library, Norwell 9am-12n 3- hour hands-on workshop on Linkedin, Facebook & Twitter: promo code: adclub $49 Tuesday, February 23, 2010
Q&A Connect with us: Lisa Morrissey: Reiko Beach: Lidocg.com TRBDesigns.com LinkedIn: Lisa Morrissey LinkedIn:ReikoBeach Twitter: @Lidocg Twitter: @reikob email: Lisa@thetoolboxinc.com email: Reiko@thetoolboxinc.com The Non-Profit Toolbox: TheNon-ProfitToolbox.com LinkedIn Groups: The Non-Profit Toobox Twitter: @nptoolbox BLOG: TheNon-ProfitToolbox.com/Blog Tuesday, February 23, 2010

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Don\'t Be Left Out. . .Get LinkedIn

  • 1. Lisa Morrissey & Reiko Beach The Non-Profit Toolbox Tuesday, February 23, 2010
  • 2. So...what are we going to cover? 1. Social Media 101 2. Overview of LinkedIn 3. Best Practices/Hints & Tips: Profile - Applications - Contacts 4. Review 5. Q & A Tuesday, February 23, 2010
  • 3. What is Social Media? Talking Participating Networking Sharing Tuesday, February 23, 2010
  • 4. Social Media A Marathon not a Sprint A Process not an Event Tuesday, February 23, 2010
  • 6. Social Media Can be a powerful tool to add to your marketing mix Tools to reach out and connect with clients/ potential clients Your SM message comes before your Audience Tuesday, February 23, 2010
  • 7. Social Media * builds slowly * provide content Tuesday, February 23, 2010
  • 9. LinkedIn • Allows you to connect TO people • And WITH people, as long as you turn your connections into conversations. Tuesday, February 23, 2010
  • 19. Optimize Your Profile • Use keywords • Up-to-date • Summarize – brief but effective. Tuesday, February 23, 2010
  • 20. Optimize Your Profile • Use keywords • Up-to-date • Summarize – brief but effective. vv Tuesday, February 23, 2010
  • 21. Optimize Your Profile • Status Updates – Once a week. • Your Websites: Rename – ‘Market them!” • Blog sites • Twitter Account • Public Profile Tuesday, February 23, 2010
  • 22. Optimize Your Profile • Status Updates – Once a week. • Your Websites: Rename – ‘Market them!” • Blog sites • Twitter Account • Public Profile Tuesday, February 23, 2010
  • 23. Optimize Your Profile • Status Updates – Once a week. • Your Websites: Rename – ‘Market them!” • Blog sites • Twitter Account • Public Profile Tuesday, February 23, 2010
  • 24. Optimize Your Profile • Status Updates – Once a week. • Your Websites: Rename – ‘Market them!” • Blog sites • Twitter Account • Public Profile Tuesday, February 23, 2010
  • 25. Optimize Your Profile • Status Updates – Once a week. • Your Websites: Rename – ‘Market them!” • Blog sites • Twitter Account • Public Profile Tuesday, February 23, 2010
  • 26. Your professional reputation and relationships matter • Extends far beyond your profile • LinkedIn Recommendations bring liquidity and transparency Tuesday, February 23, 2010
  • 27. Your professional reputation and relationships matter • Extends far beyond your profile • LinkedIn Recommendations bring liquidity and transparency Tuesday, February 23, 2010
  • 28. Your professional reputation and relationships matter • Extends far beyond your profile • LinkedIn Recommendations bring liquidity and transparency Tuesday, February 23, 2010
  • 29. Recommendations • Reputation matters • Transparency matters • Content matters • Recommendations are often mutual • Requesting recommendations is normal Tuesday, February 23, 2010
  • 33. Add Links to other Web Content: Your wordpress blog With SlideShare share a presentation you did, or a slide show - portfolio of your work Events you will attend Poll your network for free Twitter - Link your Twitter account Tuesday, February 23, 2010
  • 34. Add Links to other Web Content: Your wordpress blog With SlideShare share a presentation you did, or a slide show - portfolio of your work Events you will attend Poll your network for free Twitter - Link your Twitter account Tuesday, February 23, 2010
  • 35. Connect, Connect, CONNECT! • LinkedIn strengthens and extends your existing network of find photo maybe li blog site trusted contacts. • Discover inside connections • Connect to as many connections as you can Tuesday, February 23, 2010
  • 36. Connect, Connect, CONNECT! • Participate in groups • Add LI connections – • Webmail Contacts Importer • Colleagues and Classmates • Open Networkers Tuesday, February 23, 2010
  • 37. Groups • Join Groups • search by keywords, interest • Create your own group Tuesday, February 23, 2010
  • 38. Answers • Ask a question or answer some questions • Become an “Expert” Tuesday, February 23, 2010
  • 39. Tools • Tweet deck #in • Ping.fm • Mobile Tuesday, February 23, 2010
  • 40. Tools • Tweet deck #in • Ping.fm • Mobile Tuesday, February 23, 2010
  • 41. Tools • Tweet deck #in • Ping.fm • Mobile Tuesday, February 23, 2010
  • 42. Tools • Tweet deck #in • Ping.fm • Mobile Tuesday, February 23, 2010
  • 43. Review: LinkedIn is not just a resume, website, online business card •Stay informed about your contact and industry •Find people & knowledge you need to achieve your goals •Control your professional identity online •Create & Collaborate on projects, gather data, share files solve problems Tuesday, February 23, 2010
  • 44. Review: LinkedIn is not just a resume, website, online business card •Be found for business opportunities & find potential partners •Gain insights from discussions with professionals •Discover connections for jobs and to close deals •Post and distribute jobs, find best talent for your company Tuesday, February 23, 2010
  • 45. Come to our next event: March 16: James Library, Norwell 9am-12n 3- hour hands-on workshop on Linkedin, Facebook & Twitter: promo code: adclub $49 Tuesday, February 23, 2010
  • 46. Q&A Connect with us: Lisa Morrissey: Reiko Beach: Lidocg.com TRBDesigns.com LinkedIn: Lisa Morrissey LinkedIn:ReikoBeach Twitter: @Lidocg Twitter: @reikob email: Lisa@thetoolboxinc.com email: Reiko@thetoolboxinc.com The Non-Profit Toolbox: TheNon-ProfitToolbox.com LinkedIn Groups: The Non-Profit Toobox Twitter: @nptoolbox BLOG: TheNon-ProfitToolbox.com/Blog Tuesday, February 23, 2010