Don’t Reinvent the Wheel: Pre-built Spatial and Data Enrichment APIs for Your Business Applications
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The document outlines the services provided by Precisely, including address validation, geocoding, and data enrichment, which are designed to enhance data integrity for businesses. It emphasizes the importance of high-quality data for decision-making, addressing common challenges such as poor address data quality and resource constraints. Additionally, it highlights customer examples and the benefits of using Precisely's APIs and services to improve operational efficiency and customer satisfaction.
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Validation Enrichment
• Ensure confident decisions by ensuring the accuracy of your own
data combined with trusted enrichment data
• Create new and/or optimize existing revenue streams by
identifying customer preferences and behavior based on location
and delivering targeted marketing, and personalized product
offerings
• Save time and resources with a streamlined process to ensure
quality, geocoding, and enrichment
Insights](https://image.slidesharecdn.com/pre-builtspatialanddataenrichmentapisforyourbusinessapplicationsodscv2-230531190558-e3d9236b/85/Don-t-Reinvent-the-Wheel-Pre-built-Spatial-and-Data-Enrichment-APIs-for-Your-Business-Applications-16-320.jpg)
Don’t Reinvent the Wheel: Pre-built Spatial and Data Enrichment APIs for Your Business Applications
- 1. Don’t reinvent the wheel: Pre-built spatial and data enrichment APIs for your business applications Kim Deal | Director, Product Marketing
- 2. Topics • Who is Precisely? • Available services: • Address validation • Geocoding • Data enrichment • and much more… • Customer examples • Where can you learn more?
- 3. Who is Precisely? Gone into a social media app and “checked in”? Used a real estate app to learn more about a neighborhood or home? Logged onto a mobile provider’s site to check cell coverage? Filled out a form online for: Employment, Ecommerce, a Credit Card? In the US, has your car dealer looked up you address to identify the proper sales tax?
- 4. The leader in data integrity Our software, data enrichment products and strategic services deliver accuracy, consistency, and context in your data, powering confident decisions. of the Fortune 100 99 countries 100 2,500 employees customers 12,000 Brands you trust, trust us Data leaders partner with us
- 5. With 30+ years of location intelligence experience
- 7. 77% report data-driven decision-making as the top priority for data programs QUESTION: What are your organization's goals for data programs? 76.6% 72.8% 62.4% 58.6% 57.1% 56.8% 52.7% Data-driven decision-making Operational efficiency Cost reduction Revenue generation Regulatory compliance Risk mitigation Customer retention “2023 Data Integrity Trends & Insights Report” June 2023
- 8. 8 Data-driven decision challenges Organizations trust their data for decision-making 45% (Data Integrity Trends & Insights Report, June 2023) Poor address data quality is #1 challenge preventing effective use of location data. 41% (Data Integrity Trends & Insights Report, June 2023) of all online shoppers have abandoned shopping carts due to address entry issues 20% (Baymard Institute 2021) Data quality is the #1 challenge for data integrity 50% (Data Integrity Trends & Insights Report, June 2023) Challenge to building data strategy is resource constraints #1 (Data Integrity Trends & Insights Report, June 2023) Of all hyper-local deliveries cancelled or late are due to address location problems 1 in 5 (Google 2019)
- 9. Precisely believes for trusted data, you need data integrity Data integrity is data with maximum accuracy, consistency, and context for confident business decision-making Data Integrity
- 10. The typical data integrity journey Organizations follow a common path to gain trust in their data Data
- 11. Precisely can help across the entire journey We are the only company that can help you develop a data strategy and supply all the capabilities you need when you need them Data Integrity
- 12. Data troubles • Without proper validation and enrichment, data quality suffers, leading to missing or incorrect data that can negatively impact analysis and decision-making • AI-powered applications that are not validated could lead to incorrect decisions that can result in a 50% loss of revenue by 2023 Critical business outcomes depend heavily on the quality of the data being used
- 13. Pre-built spatial and data enrichment APIs for your business applications 13 Validation Enrichment Insights
- 14. Enrichment Insights • High-quality data is critical to ensure you can trust the data being used for decision-making • Validation of contact data (names, addresses, phone numbers, and emails) and other critical business data is often complex to achieve Validation
- 15. Insights Validation Enrichment • Data enrichment empowers the discovery of critical relationships, patterns, and insights, with complete and accurate data • Data enrichment consistency - at scale – is challenging and often requires prepping integration, and maintenance that is time consuming and costly
- 16. ] Validation Enrichment • Ensure confident decisions by ensuring the accuracy of your own data combined with trusted enrichment data • Create new and/or optimize existing revenue streams by identifying customer preferences and behavior based on location and delivering targeted marketing, and personalized product offerings • Save time and resources with a streamlined process to ensure quality, geocoding, and enrichment Insights
- 17. Transforming data into actionable insights should be simple Data Validation Insights Your Data PreciselyID Data Enrichment
- 18. Enhancing Insights with clean address data • Gain a more comprehensive view of customers, improve customer service, and increase sales • Identify risks and opportunities associated with an area • Tailor marketing messages, strategies, and more, for high-impact strategies 18
- 19. Solving your unique challenges A unique company requires tailored solutions – Precisely can help APIs & SDKs Managed Services Software & Data
- 20. Building data integrity with accuracy and context Enterprise Data Sources Enterprise Business Systems BI dashboards Analytics tools Precisely industry applications AI/ML Enterprise applications Precisely data enrichment and location intelligence CRM Billing ERP Business Intelligence Data warehouse Workforce management Query Visualize API Verify, standardize, & cleanse addresses Assign hyper-accurate location coordinates or start with a lat/long and return an address Accurately assign a PreciselyID to each location Geo Addressing Create & expose derivative attributes based on enriched location data Query and aggregate data based on distance, geometry, density, and more Expose insights through dashboards and map-based visualizations Spatial Analytics 9000 attributes across 400 datasets Standard data: boundaries, points of interest, property attributes, and more Dynamic data: demographic movement and weather changes over time Data Enrichment
- 22. Understanding business context Capture clean global addresses Geocode add latitude and longitude coordinate Review and validate a provided address Ecommerce Online forms (credit cards, job applications, policy quotes, and more!) Delivery service Service provider Assess risk Find a new home in a neighborhood Target marketing activities Manage supply chain A postal address can form the foundation for so many more applications
- 23. Real-time/batch data enrichment address geocode PreciselyID autocomplete verify Tax Demographics POI’s Property Info Geography
- 24. Data Enrichment – A global product portfolio Addresses & Property Verified and validated address and property data for map display and analytics Boundaries Administrative, community, and industry-specific boundaries for data enrichment and territory analysis Demographics Demographic and consumer context data for better understanding people and behavior Points of Interest Detailed business, leisure, and geographic features for location and competitive intelligence Streets Robust street-level data for mapping, analysis, routing, and geocoding Risk Natural hazard boundaries related to flood, fire, earthquakes, and weather Expertly curated datasets containing thousands of attributes for faster, confident decisions
- 25. Address validation and geocoding Increased costs & missed opportunities Poor customer satisfaction due to incorrect billing, duplicate records, and inaccurate data on coverage prevented optimizing networks. Improved scenario Using geo addressing capabilities, ensured their data is standardized, geocoded, and enriched for the various groups including their billing, analytics team, and website. Business benefits Increased satisfaction though accurate billing. Improved modeling increased confidence for network planning. Improved web experience for patients looking for nearby services. Business challenges Incomplete and inaccurate postal addresses and poor lat/long. Organization: Healthcare platform that saves time and money and increases satisfaction by aligning the interests of payers, providers, and consumers. Business Objective: Improve customer communications, create internal data products for modeling, and accurately show nearby services. “This was the easiest new deployment we have ever done. I slept better after the test, knowing we finally had a solution we could trust.” – SVP, Advanced Data Analytics
- 26. Property insights and modeling Increased costs & missed opportunities Loss of revenue due to missed investment opportunities (~$16k per year/missed opportunity) and inefficient use of data science team to clean, validate, and enrich data. Improved scenario Using geo addressing capabilities, improved internal services providing data that is standardized, geocoded, and enriched for the Data Science, Website, Submissions, and Acquisition Teams. Business benefits Improved valuation modeling for investments reduced missed opportunities. An unexpected benefit was an improved web experience for renters searching for available listings. Business challenges Slow, manual, time-consuming process to accurately identify property locations and difficult to add context with 3rd party data. Organization: Financial services company providing lease-to-own programs by expanding the accessibility to home ownership. Business Objective: Find new investment properties while reducing risk. “This solution was straightforward to incorporate into our internal systems and has saved us a ton of time.” – Data Scientist
- 27. Constrained resources, lack of skills, and trained staff & Poor address data quality and lack of Context
- 28. Solving your unique challenges A unique company requires tailored solutions – Precisely can help APIs & SDKs Managed Services Software & Data
- 29. Try it out for yourself! developer.precisely.com
- 30. Explore datasets in Precisely Data Experience precisely.com/product/precisely-data- experience/precisely-data-experience
- 31. Key takeaways SUCCESS The breadth of Precisely’s Data Integrity portfolio provides our customers with many of the components to deliver success at a price point that fits your budget. CHALLENGE Operationally efficient processes for international companies are often challenging to achieve. Precisely’s technology ensures accuracy and consistency. PARTNER Precisely’s expertise comes from years of working closely with our premier clients to deliver the experience that they require.
Editor's Notes
- #30: https://developer.precisely.com/