Dos and Dont's of Web Design Sexton
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The document provides dos and don'ts for web design. It recommends treating every page like the front door since only 25% of visitors enter through the home page. It also suggests giving users what they want by including obvious search fields, links, and next steps. The document stresses focusing on the user rather than the organization by providing information about mission, goals, objectives, work, and how donations are used. It concludes by advising to choose an experienced design firm rather than designing the site yourself.
Dos and Dont's of Web Design Sexton
- 1. Dos and Don’ts of Web Design Shirley Sexton Director, Interactive Marketing and Fundraising
- 2. Web Design and Development Video Production Interactive Marketing
- 3. "People are on the Web not to enjoy your Web design, but to get something done.” --Jakob Nielsen
- 4. Treat every page like your front door. Only 25% of Web visitors enter sites via the home page. --Nielsen Norman Group, 2008
- 5. Give the people what they want. Site visitors look for: Text field to search Links (make them obvious) Next steps Answers
- 6. Focus on the user, not the organization. Donors want to know: Mission Goals Objectives Work How donations are used
- 7. Do not try this at home. Choose a design firm with a proven track record of relevant experience.