WebCon DC 2017
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The document outlines strategies for successful digital projects, emphasizing the importance of a well-represented steering committee and shared goals around usability, impact, and identity. It highlights the need for collaboration with key teams to refine content and improve the user experience. The initiative focuses on promoting sustainable homeownership through education, tools, and certification, ultimately enhancing both external usability and internal buy-in.
WebCon DC 2017
- 1. Big Digital Projects How to get buy-in and design for usability
- 2. Alex Laney, Operations Director Kim Marshall, Digital Media Manager
- 6. The Steering Committee • Enough people to represent all major divisions • Clear roles for members • Limited number of meetings • Limited scope of authority
- 7. Setting shared goals • Usability • Impact • Identity
- 8. Setting shared goals • Usability: Centralized, easy-to-access information • Impact: Better demonstration of the depth and breadth of our work • Identity: Unified, consistent branding
- 9. The big brainstorm • We realized most of our work fit into either “home” or “community” • We removed the audience-specific labels after looking at metrics
- 11. Senior leadership • Our officers, Public Relations SVP and Development SVP wanted to better explain our work • We added some background tabs relevant across lines of business & our mission statement
- 13. Sub-pages • Outside of the steering committee, we met with teams responsible for key sections and showed them mock-ups. • This allowed them to weigh in well in advance of the final product
- 14. Homeownership Successful sustainable homeownership begins with giving potential homebuyers the tools, and education to make good choices about their homeownership decision, financing products and maintaining their homes. NeighborWorks helps our member organizations provide the highest quality of service to potential homebuyers everywhere. We also train and certify housing professionals from outside our network. In fact, we manage the National Industry Standards for Homeownership Education and Counseling. We are also serious about technology and we use software like CounselorMax to help housing professionals serve their clients better. Learn about homeownership the NeighborWorks way Homeowner resources Housing counselor resources Training Research
- 15. Final results • External: Improved usability, impact, identity • Internal: Buy-in, relatively timely launch, minimal revisions afterward
- 16. Impact Map
- 17. Usability • External audience • Internal audience
Editor's Notes
- #17: https://web.archive.org/web/20150713110909/http://www.neighborworks.org/Our-Impact/Impact-Map
- #18: External audience: mobile responsive, fewer clicks, improved navigation Internal audience: key data points, navigation, stories for the Hill
- #19: http://neighborworks.org/Our-Impact/NeighborWorks-Impact