Double date.com
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DoubleDate.com is an online dating service that allows friends to create a joint dating profile and go on double dates. It aims to reduce the anxiety of solo dating by enabling people to share the dating experience. The founders plan to market it through social media, blogs, and partner websites. Their goal is to first launch in major UK cities and then expand internationally over time. Revenue will come from advertising and sponsorships from entertainment and leisure businesses.
Double date.com
- 1. + DoubleDate.com Created by Lucie Penn, Bella Collins, and Cherry Anna Brearley Double The Chances! Double The Date! Double The Fun!
- 2. + What is www.DoubleDate.com? We are an online dating service that offers the opportunity to sign up to a dating site with a friend. After creating personal profiles, pairs of girls or boys link up to create a ‘joint profile.’ Pairs of girls and boys are then able to search for and meet other pairs of singles and go on double dates.
- 3. + Target Audience… Young, fun-loving singles! Duos of friends pairing up and searching for suitable matches for a ‘double date’ Target audience aged from 18-35. Possible surrogate audience of older or slightly younger users aged 16-60. Living in cities or large towns. Plan to start growth in London, expand to major towns and cities in the UK, Europe, eventually creating a global community. Aiming to capitalize on the increasing popularity of online dating, yet reduce the ‘fear factor’ of unsuccessful dates by enabling users to share the experience with a friend. In the future, this platform will also be a great way for travelling friends to explore new cities: by matching with couples from the cities to which they are travelling, enabling them to be ‘shown around by the locals’ and encouraging global friendships and romances.
- 4. + Our Marketing Plan… Product: Our unique, fun, online dating service. Price: Free to use, generating income through advertising and sponsors. Promotion: Social Media links, online PR, sponsors and partners, other PR sources such as blogging reviews, articles on e-zines and other websites. Place: An online-to-real life community initially intended for use in UK cities, with plans to expand Nationally and internationally.
- 5. + Online PR strategy. Our blog: Regular blog from 4 people - 2 single females and 2 single males – getting both sides of the story Regular blog on events etc… Guest blogs, links to partners sites and our sites Write articles for partners newsletters – gains interest more subtly Viral Marketing through Youtube: from best date experiences to absolute disasters.
- 6. + eCRM… Use Google analytics to review customer profiles, what they’re clicking, engaging with and when they are online – helping us to put on the content they want. Use eCRM software on our website to ensure customers are recognized and makes the website feel more personal. By using social media we can connect with customers after the first time they go on a “double-date”, to encourage them to go again, and if they are successful - “in love!” - to encourage them to share their success story and share with friends. Use a custom-made marketing system to ensure we collect the relevant data we want from our customers and use data to make a more effective marketing campaign. Behavioral Advertising & Mobile CRM – getting banners on the sides and tops of relevant websites that we know our customers are interested in
- 7. + Search Engine Optimisation On page optimization – repetition of words and phrases on our website, especially in hyperlinks, headlines and description tags. Our partners and blogging world friends will have us linked on their site to improve our Google ranking. If website successful and profits made, start to use Pay Per Click to further improve Google rankings.
- 8. + Google Analytics and Ad-Words GOOGLE ANALYTICS Register pages on website to google analytics to monitor trends in traffic, contribution from search sites and identify peaks in traffic. Create landing pages specifically for marketing campaigns. GAP ANALYSIS Identify key phrases Asses total customer demand for each key phrase – using Google keyword Compare number of searches to customer demand Measure traffic volume (actual visit – compare to potential visits) Measure traffic quality – measure bounce rate and conversion rate GOOGLE AD-WORDS To see what people are searching for and how competitive the word is
- 9. + Website and Content Large, Simple, Recognisable logo containing the text ‘DoubleDate.com’ at the top, easily read by google algorhythms. Links to all Social Media sites, and invitation to ‘get the app’ clearly visible at the top right hand corner of the page. Logos of trusted, well-known affiliate companies at the bottom of the page. Terms and conditions, careers, FAQ’s and ‘contact us’ option at the base of the page.
- 10. + Our Partners… DoubleDate.com has the potential to attract many thousands of advertising sponsors in the form of businesses in the leisure and entertainment industry (restauraunts, theatres, bars, etc). We would receive paid sponsorship from these businesses, whom wished to receive a high position on a search, or feature on our online blog. Entertainment Media companies such as Time-Out, Londonist, Yplan would also be possible partners, as they could use our site to advertise their own, as users search for potential activities for their dates.
- 11. + Mobile App… Our mobile app will make it easy for ‘DoubleDaters’ to change their profile, search for potential matching couples, and date locations and activities. A handy beta application will help Daters scan the local area for nearby activities and couples from their current location. We would receive paid sponsorship from these local business who would pay to be in the top positions from