The four young black actresses - Amandla Stenberg, Zendaya Coleman, Willow Smith, and Yara Shahidi - came together as an activist group after meeting at the Black Girls Rock awards show. While not officially named, they are commonly referred to as the "woke gurls". Through social media, they educate people on issues relating to black culture and lives. Their message focuses on empowerment, self-love, and beauty regardless of skin color or features. Though some see them as too young to address social issues, their activism has gained significant media attention especially among young audiences.