Double Tap This: How IGC Solves Your Biggest Brand Challenges
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The 2021 Direct-to-Consumer Summit featured sessions on topics like maximizing media spend and building tech stacks, with discussions spanning over May 19th and 20th. Highlighted speakers included experts from the influencer marketing space and brands like Goodlife Clothing and Ruggable. Key challenges discussed included promotion, relatability, budget constraints, and the impact of user-generated content on consumer buying decisions.
Double Tap This: How IGC Solves Your Biggest Brand Challenges
- 1. The 2021 Direct-to-Consumer Summit DAY 1 - WEDNESDAY, MAY 19TH The Future is Direct: The D2C Evolution 10-10:30 am PT | 1-1:30 pm ET D2C Fireside Chat featuring Goodlife Clothing 10:40-11:10 am PT | 1:40 -2:10 pm ET Maximizing Media Spend Impact for D2C Retailers 11:20-11:50 am PT | 2:20-2:50 pm ET Building a Foundational Tech Stack to Support Your First-Party Data Strategy 12-12:30 pm PT | 3-3:30 pm ET DAY 2 - THURSDAY, MAY 20TH Omnichannel Growth Strategies 10-10:30 am PT | 1-1:30 pm ET Leaning in to the New Customer Journey 10:40-11:10 am PT | 1:40 -2:10 pm ET Scaling a Brand with Flexible Operations 11:20-11:50 am PT | 2:20-2:50 pm ET Double Tap This: How IGC Solves Your Biggest Brand Challenges 12-12:30 pm PT | 3-3:30 pm ET
- 2. Double Tap This How IGC Solves Your Biggest Brand Challenges
- 3. Today’s Logistics Kerry Mallett Webinar Coordinator Recording & slides will be sent by mid-week 01 Submit questions for live Q&A 04 03 Download relevant resources Log back anytime with same link 02 02 Join our poll questions 05 3
- 4. Tinuiti is the largest independent performance marketing agency across the Triopoly. Employees Media managed Award-winning culture* $2B #1 700+ 4 *AdAge Best Places to Work 2019-2021
- 5. Some of Our Clients Our Recognition For commerce leaders of today and the future
- 6. Our Speakers MADISON SMITH Senior Marketing Strategist GABRIELLA KOEK Influencer Associate Manager
- 7. Who is AspireIQ ? Empowers hundreds of brands to run thousands of collaborations ● Named a leader in Forrester’s New Wave: Influencer Marketing Solutions 2020 ● Worked with 400+ companies, from SMB to Fortune 500 ● Co-Founder, Eric Lam, was ranked as #19 in Martech Series’ 100 Most Influential People in Influencer Marketing Confidential and Proprietary
- 8. Who is Ruggable ? Machine washable rugs for every space in your home ● Founded in 2010 by Jeneva Bell ● Headquartered in Gardena, CA ● Its People, Pets, & Planet initiative has helped furnish 1000+ homes and plant 50k+ trees ● Worked with over 2,500 influencers in the past 18 months Confidential and Proprietary
- 9. 01. The power of content creators 02. Top 5 brand challenges + solutions 03. How to get started Agenda Confidential and Proprietary
- 10. The power of content creators Confidential and Proprietary
- 11. Content Affinity Create diverse, on-brand content to fuel all your marketing channels What influencers solve 1 2 3 Drive direct sales and aid other conversions, like email sign-ups, to nurture prospects Drive awareness and engage their audiences to differentiate your brand Sales
- 12. “Physical therapy has helped relieve my migraines at home, meaning I can spend more quality time with my daughter…” “I thought I’d never be able to hike beautiful places after my surgery. Physical therapy helped me recover better and faster.” “My friend recommended I look into pre/postnatal therapy and it’s already made a huge difference.” “Training for my next marathon would be incomplete without physical therapy to keep me on a healthy track.” “Unfortunate side effect of working from home: hand & back pain! The free assessment gave me the right at home moves to relieve it.” Everyone has a story to share
- 13. Brand-directed Influencer-generated Cost-effective Long turnaround time Fast Expensive Similar subjects & locations Diverse & relevant No built-in audience Far-reaching social proof
- 14. Content today needs to feel peer-to-peer , not brand-to-peer
- 17. Top 5 challenges marketers face 1. Promotion & education 2. Relatability & diversity 3. Budget & bandwidth 4. Distribution & optimization 5. Value & buy-in Confidential and Proprietary
- 18. Confidential and Proprietary 79% of people say UGC highly impacts their purchase decisions 6K+ ads the average person encounters every day 1-10 average reviews read before making a purchase #1: Promotion & education
- 19. #2: Relatability & diversity Brands need to be inclusive of race, age, sexual orientation, physical abilities, value sets, and more. 62% of people say a brand’s diversity impacts their perception of products
- 20. Embracing diversity is great for business & focusing on inclusivity protects a brand’s reputation Confidential and Proprietary
- 21. Confidential and Proprietary #3: Budget & bandwidth 72% of marketers have more responsibilities than ever; want to save time 52% of marketers believe time is a challenge when it comes to content production
- 22. Confidential and Proprietary #4: Distribution & optimization 80% of consumers are more likely to buy from a brand if it offers a personalized experience
- 23. Confidential and Proprietary Email marketing Organic social Paid social Repurpose influencer content across channels like...
- 24. Instagram after IGC Instagram before IGC
- 25. Confidential and Proprietary 75% of marketers know that UGC makes brand content more authentic #5: Value & buy-in $13.8B how much the influencer marketing industry will grow this year 93% of marketers agree that consumers trust UGC more than brand content
- 26. Top tips for getting executive buy-in 1. Smart small & test 2. Build mutually beneficial relationships 3. Know that more relatable content means more effective content 4. Track performance & interest Confidential and Proprietary
- 28. Confidential and Proprietary Repurpose content across all your marketing channels Obtain high-quality content with best practices Understand the content needs of all departments in your company Jumpstart your content strategy
- 29. Schedule Your Consultation with an Expert
- 30. Q&A
- 32. Thank you!
- 33. The 2021 Direct-to-Consumer Summit DAY 1 - WEDNESDAY, MAY 19TH The Future is Direct: The D2C Evolution 10-10:30 am PT | 1-1:30 pm ET D2C Fireside Chat featuring Goodlife Clothing 10:40-11:10 am PT | 1:40 -2:10 pm ET Maximizing Media Spend Impact for D2C Retailers 11:20-11:50 am PT | 2:20-2:50 pm ET Building a Foundational Tech Stack to Support Your First-Party Data Strategy 12-12:30 pm PT | 3-3:30 pm ET DAY 2 - THURSDAY, MAY 20TH Omnichannel Growth Strategies 10-10:30 am PT | 1-1:30 pm ET Leaning in to the New Customer Journey 10:40-11:10 am PT | 1:40 -2:10 pm ET Scaling a Brand with Flexible Operations 11:20-11:50 am PT | 2:20-2:50 pm ET Double Tap This: How IGC Solves Your Biggest Brand Challenges 12-12:30 pm PT | 3-3:30 pm ET