The Future is Direct: The D2C Evolution
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The 2021 Direct-to-Consumer Summit held on May 19-20 focused on the evolution of D2C strategies, featuring discussions on media spending and customer journey changes. The event highlighted the need for brands to adapt to new consumer behaviors and regulatory changes impacting data collection. Key sessions included topics on foundational tech stacks, omnichannel growth strategies, and innovative solutions for branding challenges.
The Future is Direct: The D2C Evolution
- 1. The 2021 Direct-to-Consumer Summit DAY 1 - WEDNESDAY, MAY 19TH The Future is Direct: The D2C Evolution 10-10:30 am PT | 1-1:30 pm ET D2C Fireside Chat featuring Goodlife Clothing 10:40-11:10 am PT | 1:40 -2:10 pm ET Maximizing Media Spend Impact for D2C Retailers 11:20-11:50 am PT | 2:20-2:50 pm ET Building a Foundational Tech Stack to Support Your First-Party Data Strategy 12-12:30 pm PT | 3-3:30 pm ET DAY 2 - THURSDAY, MAY 20TH Omnichannel Growth Strategies 10-10:30 am PT | 1-1:30 pm ET Leaning in to the New Customer Journey 10:40-11:10 am PT | 1:40 -2:10 pm ET Scaling a Brand with Flexible Operations 11:20-11:50 am PT | 2:20-2:50 pm ET Double Tap This: How IGC Solves Your Biggest Brand Challenges 12-12:30 pm PT | 3-3:30 pm ET
- 2. The Future is Direct: The D2C Evolution
- 3. Today’s Logistics Kerry Mallett Webinar Coordinator Recording & slides will be sent by mid-week 01 Submit questions for live Q&A 04 03 Download relevant resources Log back anytime with same link 02 02 Join our poll questions 05 3
- 4. Tinuiti is the largest independent performance marketing agency across the Triopoly. Employees Media managed Award-winning culture* $2B #1 700+ 4 *AdAge Best Places to Work 2019-2021
- 5. Some of Our Clients Our Recognition For commerce leaders of today and the future
- 6. Our Speaker Michael Burke Industry Director, Branded Apparel & Durables
- 7. Proprietary + Confidential The world has changed. The world has changed.
- 8. Proprietary + Confidential Source: US Department of Commerce, Digital Commerce 360, January 2021 YOY Growth in retail spending, US excludes restaurants, auto, gas stations +44% +6.9% 2010 2020 eCommerce growth Total retail growth
- 9. Proprietary + Confidential Regulatory Changes New regulations such as GDPR and CCPA are impacting how data can be collected and used Shifts in Consumer Behavior Customer journeys are increasingly multi-device, complex and unique. Additionally, consumers have become more privacy-conscious Industry Changes Heightened controls are impacting traditional data collection (e.g. third party cookies and device identifiers)
- 10. Proprietary + Confidential the future is DIRECT
- 11. Proprietary + Confidential WHAT we buy WHERE we shop HOW we connect
- 12. Proprietary + Confidential Google Data, Global English, Mar 25, 2020 - May 23, 2020 vs Mar 25, 2019 - May 23, 2019 Think with Google, Rising Retail Categories, May 7, 2021 +60% searches for “best affordable” in 2020 WHAT WE BUY
- 13. Proprietary + Confidential Google Data, Global English, Apr 15, 2020 - Jun 13, 2020 vs Apr 15, 2019 - Jun 13, 2019 Google Data, Global English, Feb 26 - Apr 25, 2020 vs Feb 25 - Apr 25, 2019 Google Data, Global English, Mar 18 - May 16, 2020 vs Mar 18 - May 16, 2019. WHERE WE SHOP +600% searches for “click + collect” +100% searches for “available near me” +3,000% searches for “curbside pickup”
- 14. Proprietary + Confidential HOW WE CONNECT US Mobility to Retail & Recreation Locations Google Data, COVID-19 Community Mobility Report, US Change relative to baseline; States featured if above US average Baseline Jan Dec Mar Mobility in 2020
- 15. Proprietary + Confidential HOW WE CONNECT US Mobility to Retail & Recreation Locations Today Google Data, COVID-19 Community Mobility Report, US Change relative to baseline; States featured if above US average Baseline Jan Dec Mar Mobility in 2020
- 16. Proprietary + Confidential HOW WE CONNECT Google Data, COVID-19 Community Mobility Report, US; May 4, 2020 report Change relative to baseline; States featured if mobility rate is significantly above US Average
- 18. Schedule Your Consultation with an Expert
- 20. Thank you!