Double Your Display Marketing Performance
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This document summarizes a webinar from DemandJump about improving digital marketing performance through location targeting. Some key points: - DemandJump's platform helps marketers find new customers by locating untapped prospects on websites before they reach the marketer's site. - The webinar will discuss how targeting the right locations online, not just audiences, can significantly increase return on investment for display advertising. - Case studies show how leveraging DemandJump's insights into high-performing locations drove massive lifts in key metrics like click-through rate and conversions for customers in industries like B2B SaaS and luxury fashion retail.
![What if search ads were that irrelevant?
[ ie. travel agency ads when you search for “diabetes treatment” ]](https://image.slidesharecdn.com/whywherematterswebinar1-180228213639/85/Double-Your-Display-Marketing-Performance-17-320.jpg)
Double Your Display Marketing Performance
- 1. Double Your Display Marketing Performance
- 2. Shawn Schwegman Chief Strategy Officer, DemandJump
- 3. About DemandJump DemandJump’s customer acquisition platform enables marketers to find new customers with absolute precision by locating untapped prospects three steps before they reach your site or your competitors.
- 4. Join the conversation on Twitter using the hashtag #WhyWhereMatters This webinar will be recorded and published on our website for on-demand viewing. Questions? Use the Q&A feature located in your GoToWebinar application, or tweet @demandjump with the hashtag #WhyWhereMatters
- 5. ● Intro ● The Wrong Way ● The Right Way ● The Proof ● Q&A Agenda
- 6. Targeting the right customers online is only half the battle To achieve the highest return on investment, marketers must go beyond simply knowing who to target. Display advertising & remarketing
- 9. We’ve figured out the other half of the equation Target where customers buy online + know your target customer = Massive lift in revenue Display advertising & remarketing
- 10. Something changed during the transition to digital We stopped paying attention to where our ads were placed
- 11. Digital has become all about audience and location has been lost, but it matters more than you know
- 12. 96% of marketers fail to consider the location online (ie. the website) while targeting display
- 16. .06% Average CTR for banner ads Google 9% Display ads viewed for more than 1 second Marketing Week 60% Banner ad clicks that are accidental Media Week
- 17. What if search ads were that irrelevant? [ ie. travel agency ads when you search for “diabetes treatment” ]
- 18. Location matters MORE than audience Why? Because location represents intent
- 19. Target where customers buy online + know your target customer = Massive lift in revenue
- 20. The proof is in the pudding
- 21. Display is not just a part of the funnel, display is its own funnel. Understand the Network Effect as it relates to the funnel.
- 22. Be a pessimist and your CTR and conversions will skyrocket
- 23. Billboard graphic US Map Car dealership
- 24. Design location targeting to map to your display funnel (top, middle, bottom) Pessimistic targeting at the bottom and even middle, optimistic at the top Sites that convert should move to your whitelist for bottom and middle But, most of the sites you should be using are outside your view… so how do identify them? 1 2 3 4
- 25. Identify the right location (the basics) Audience Insights Common Sense Your Analytics Provider 1
- 26. Identify the right location (advanced location insights) Fueled by Artificial Intelligence Understanding the “Network Effect” DemandJump Location Insights 2
- 27. Unfortunately, it’s difficult to do that all manually as it takes a lot of data, math, etc. but you can start with a few manual steps we covered above (Audience Insights, Common Sense, and your own Analytics data)...
- 28. Chase ran ads on 400,000 sites. Now on just 5,000. Same results.
- 29. Chase missed one critical step… Enter Traffic Cloud™
- 30. ● DemandJump leverages network effect to identify the most powerful search terms & traffic sources in your competitive ecosystem 210% Increase in engagement ● Customer leveraged search terms for contextual targeting & display placements from DemandJump Platform ● This enabled them to drive a 210% increase in click through rate in the course of one month B2B SaaS Deal Management Platform
- 31. 38% Increase in AOS 109% Increase in conversion rate Luxury Fashion Retailer ● DemandJump finds sites driving qualified traffic to competitors ● DemandJump provided a whitelist of 1169 powerful traffic sources Luxury Fashion Retailer ● The result was 109% increase in conversion & 38% increase in revenue
- 32. Interested in trying Traffic Cloud™ for yourself? Schedule a custom demo today. www.demandjump.com/live-demo