DoubleClick Dynamic Remarketing Case Study
3 likes976 views
The document discusses the implementation and advantages of dynamic creatives in online advertising, emphasizing how they enhance customer engagement through personalized content and special offers. A case study on moyo.ua demonstrates significant improvements in cost per click, conversion rates, and overall advertising efficiency using these strategies. Ultimately, dynamic remarketing simplifies campaign management and significantly reduces advertising costs while increasing targeted traffic.
DoubleClick Dynamic Remarketing Case Study
- 2. Agenda
- 3. Agenda • See Think Do Care
- 4. Agenda • See Think Do Care • Customers care online
- 5. Agenda • See Think Do Care • Customers care online • Case Study
- 11. Dynamic Creatives • Ad Formats
- 12. Dynamic Creatives • Ad Formats • Logic of Product Impression
- 13. Dynamic Creatives • Ad Formats • Logic of Product Impression • Special offers, promotions and sales
- 14. Dynamic Creatives • Ad Formats • Logic of Product Impression • Special offers, promotions and sales • Content personalization
- 15. Ad Formats
- 16. Control number of displayed products Ad Formats
- 17. Control number of displayed products Similar products Ad Formats
- 18. Control number of displayed products Similar products Expanding product information Ad Formats
- 19. Control number of displayed products Similar products Expanding product information Time limits for special offers Ad Formats
- 20. Case: Moyo.ua (retail) AdWords vs DoubleClick Dynamic Creatives
- 21. Case: Moyo.ua (retail) AdWords vs DoubleClick Dynamic Creatives - Cost per click decreased by 12%
- 22. Case: Moyo.ua (retail) AdWords vs DoubleClick Dynamic Creatives - Cost per click decreased by 12% - Conversion rate increased by 55%
- 23. Case: Moyo.ua (retail) AdWords vs DoubleClick Dynamic Creatives - Cost per click decreased by 12% - Conversion rate increased by 55% - Conversion cost decreased by 53%
- 24. Case: Moyo.ua (retail) AdWords vs DoubleClick Dynamic Creatives - Cost per click decreased by 12% - Conversion rate increased by 55% - Conversion cost decreased by 53% - Traffic decreased by 49%
- 25. Audience
- 26. Audience • Customer segmentation in DoubleClick
- 27. Audience • Customer segmentation in DoubleClick • RFM - analysis
- 28. Audience • Customer segmentation in DoubleClick • RFM - analysis • CRM - data
- 34. Compare the features of remarketing
- 37. The cost of conversion
- 38. Number of sales
- 39. The average cost per click DoubleClick +18%
- 40. The average conversion rate +202%
- 53. Thus, using dynamic remarketing eliminates the need to:
- 54. Thus, using dynamic remarketing eliminates the need to: • Create remarketing audiences for each product category;
- 55. Thus, using dynamic remarketing eliminates the need to: • Create remarketing audiences for each product category; • Launch a large number of advertising campaigns;
- 56. Thus, using dynamic remarketing eliminates the need to: • Create remarketing audiences for each product category; • Launch a large number of advertising campaigns; • Change creatives constantly: products, prices, and so on.
- 57. The Results 1) Reduce the budget spent to attract new visitors to the site by 5 times;
- 58. The Results 1) Reduce the budget spent to attract new visitors to the site by 5 times; 2) Gain more targeted traffic from users, directly interested in purchasing products.