Draft designs feedback
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The client provided feedback on the draft designs for stickers, a poster, and a t-shirt to promote a new game. For the stickers, the client suggested linking the characters together through color or design to show they are from the same game. For the poster, the client recommended moving the snake character, adding gameplay screenshots, and using a QR code instead of app store text. Finally, the client thought adding color could improve the black and white t-shirt design showing the game icon. Based on this feedback, the designer will make revisions like linking sticker characters, adjusting the poster layout, and exploring colored versions of the t-shirt design.
Draft designs feedback
- 1. Draft Designs Client Feedback I asked my client for feedback on my draft designs, including the sticker designs, the poster design and the t-shirt design, so that I could then take into account their views to create better suited products for my client. Sticker Designs “I think that the stickers would work well in promoting the game, but only if they were stuck all in the same place. There isn’t any link between the snake and the Jimmy character, not even the colours. For the sticker campaign to really be successful, the stickers need to be linked with each other in some way so that people know that the stickers are characters from the same game.” - Jacob From this feedback, I now have a better idea of what I will do to make the sticker campaign more successful. I need to create a link between the stickers so that people can recognise the stickers individually but still understand that they belong together. The Snake Escape logo sticker and the Jimmy stickers already share a link; they both share a similar colour scheme. I need to change the snake’s colours to fit this colour scheme so that it also links to the other stickers. I could add the snake’s skin pattern onto the shirt of Jimmy, or even on the logo sticker, just to add more of a link between the 3 sticker designs. Poster Design “I like the fact that you have included a number of the game assets on the poster to create a link with the characters and the game title. I like the positions of Jimmy and the plant, but i think the snake needs to be moved somewhere else as it looks like everything is crammed into one corner of the poster. Instead of the “Search the App store” text, you could possibly use a QR code instead to direct people to download your game? Also, maybe add small screenshots of the gameplay to show what the game looks like when playing?” - Mel From this feedback, I have learned how I can design the poster to be better suited to my client. I will either move the snake or completely remove it from the poster design as I understand that it does create a crammed feel to the left of the poster. The QR code was a great idea and so I will definitely include a QR into the poster design now. I also like the idea if including small screenshots of the gameplay to show the audience what the game actually looks like when playing it. I will try to implement these changes into my poster.
- 2. Draft Designs Client Feedback T-Shirt Design “The t-shirt design looks really good, as it is the app icon for the game, fans will recognise the shirt straight away, which is good as fans will only buy the shirt. The black and white colours work nicely, but maybe you could try adding colour to the design? Even though it looks good already, adding colour may make the t-shirt even better. Other than that, the t-shirt is looking good.” - Jacob From this feedback, i understand that my client feels that I am on the right track with this t-shirt design. He mentions that I should try adding more colour to the t-shirt in order to improve it, so my next task for this product design is to try out different colour schemes for the shirt. From this draft feedback, I will now revise and make necessary changes to my promotional products so to make them better suited for my target audience.