Draft evaluation question 4
- 1. DRAFT EVALUATION QUESTION 4 Who wouldbe the audience foryourmediaproduct? My targetaudience forFlipside was15-21 yearolds,ABC1, bothmale and female.Due tothe age range most likelyhavingelementsof disposableincome fromtheirparttime jobs or pocketmoney, theywill be able tobuythe magazine at the reasonable price of £2.49. Itis oftenlikelythatthe type of people buyingthe magazine will be involvedingoingtomusicfestivals,andgigs,meaningthatby advertisingthe gigsonthe magazine,itwill furtherattractthem. I keptmy magazine asgenderneutral asI could,ensuringtoappeal toa wide demographic.Ibelieve that my magazine will appeal more tofemalesthanmales,due tothe nature of artistsfeatured,and indie alternative musicgenerallybeingconsideredmore of afeminine musictaste. My targetedaudience will alsohave astronginterestinsocial media,mostlikelyall will ownsome formof smartphone.Inmymagazine Ifeature lots of differenttechnologyplatforms,suchasthe QR codesfor behindthe scenesandexclusive content.Withmytargetaudience havingastronginterest and passionforsocial media,Ihave alsoincludedlinkstoFlipsidessocialmediaaccounts,creatinga brand image forflipside. I believemy audience will be individualists,due tothe genre Ihave chosentofeature mymagazine around,it will attractthose whoare notintothe mainstreamchartmusic. The social habitsof mytarget audience are likelytobe attendingmusicfestivals,alongwithgoing out to Londonsuburbanareassuch as CamdenandSoho. I thinkstudentsinyears12 and 13 will be mymain audience forthe magazine,asitisat thisage you reallystartto developyourownmusictaste,andcan attend manyfestivalsandgigs. However,those overthe age of 21 mayalso like mymagazine if theyare interestedinthe genre of alternative and indie music.