Dress.code #2 - Virtual Reality
presented by
What We Do & Who We Are
With Roots In Design, Development,And Film,We Meandered
The Crowded Landscape Of Web And App Creation, Eventually
Casting A Wider Net With More Innovative And Imaginative
Solutions For Our Diverse Clientele.
3 1 50+ ∞
Offices Promise Awards Bad Jokes
April 2015
A Digital Production Company
Equal Parts Craft & Curiosity
April 2015
Development Content Creation Experiential
Dress.code #2 - Virtual Reality
THIS IS DRESS.CODE
A Community Where Like-Minded Individuals Can Come
TogetherTo LearnTo SubvertTraditional ApproachesTo
Technology In Media. 
CREATIVETECHNOLOGY IS OUR FORTE
April 2015
Jean-Michel IrvingJustin
April 2015
TOOLS & SOFTWARE
CASE STUDIES
360VIDEO CONTENT
DEMO WITHTHE OCULUS RIFT DK 2
April 2015
VIRTUAL REALITY
April 2015
What is Virtual Reality?
✓ … is immersive multimedia.
✓ … replicates an environment that simulates physical presence.
✓ … can recreate sensory experiences.
April 2015
Google Cardboard
✓ By far, the cheapest.
✓ It's not limited to Android, it works with iPhone as well.
✓ Mostly smokes and mirrors, but it sells people on the idea.
✓ Magnetic input.
April 2015
Oculus Rift
✓ LeadingVR device for some years.
✓ Rumours of Crystal Cove being amazing.
✓ It is at an UncannyValley at this point.
✓ It needs a PC to run.
✓ Not standalone and not portable.
April 2015
Samsung GearVR
✓ It needs a Galaxy Note 4.
✓ It needs the phone and the case to run.
✓ Once the phone is in the case, it is a standalone product.
✓ It is portable.
✓ It is powered by Oculus technology.
April 2015
Vavle / HTC Vive
✓ Rumours say it is by far the best experience so far.
✓ It needs a 15 x 15 ft room.
✓ At the moment, its price is expected to be $1500-$2000.
April 2015
Other
✓ Project Morpheus
✓ Projection basedVR
✓ Experiential rides
April 2015
✓ Project Morpheus
✓ Projection basedVR
✓ Experiential rides
April 2015
VR is immersive multimedia
✓ If you haven’t tried it, try it!
✓ Immersion, experience.
✓ Video games, fine arts, music, therapy, training, visualization.
✓ Interactive or non-interactive.
✓ Distribution vs service.
April 2015
✓ Commonly it simulates a human being.Why?
✓ Reality vs abstraction.
✓ Body feedback.
✓ Give the user as much familiar tools as possible.
✓ Don’t be afraid to break the rules, but be careful.
VR replicates an environment that simulates
physical presence
April 2015
✓ Add more feedback to an experience.
✓ Surround Sound.
✓ Movement? Wind? Smell?Taste?
✓ If the experience is interactive, experiment with input.
✓ Careful with motion sickness.
VR can recreate sensory experiences
April 2015
✓ Keep every movement smooth.
✓ Use 3D items to display information - Standard GUIs are evil, get creative.
✓ Walking and running need to feel ‘real’
✓ Games have to be 1080p+ and 60fps+ - 60fps is particularly important.
✓ Audio is twice as important inVR.
What to do when working with VR
April 2015
✓ Don't assume it has to be first-person.
✓ Don't assume you need a player body - It is insanely difficult.
✓ Cutscenes with switching cameras.
✓ The game taking control of the camera.
✓ Any sudden/snap movements.
What to avoid when working with VR
April 2015
Input
Mouse
Keyboard
Standard
Controller
Single
Button
Kinect
Leapmotion
Nothing?
This Is Still One Big Unanswered Question.
March 2015
Into The Storm
CASE STUDY
April 2015
Into The Storm
CASE STUDY
Objective
Put users directly into the film by placing them into the path of an inbound F5 tornado
Oculus DK2 Unity3D Arduino
DMX Fans
Buttkickers
Air Blaster
Webcam
iPad (share)
March 2015
March 2015
Interstellar
CASE STUDY
April 2015
Interstellar
CASE STUDY
Objective
Give users a chance to experience a weightless fly-through of the Endurance space shuttle
Oculus DK2 Unreal
Engine
Arduino
*
* Created By Framestore
March 2015
Insurgent
CASE STUDY
April 2015
Insurgent
CASE STUDY
Objective
Immersed users in the role of “Divergent” members of society who have been captured
Samsung
GearVR
Unreal
Engine
Raspberry Pi DMX Fans
Buttkickers
Arduino
*
* Created By Kite & Lightning
April 2015
Youtube 360 videos
360 Video Content
MILKVR
YOUTUBE
✓ Provide free 360-degree videos to anyone using a GearVR
✓ Serves up videos that let you look in any direction
Ex: Lip Sync Battle VR
March 2015
Insurgent
CASE STUDY
Giroptic 360
The World’s First 360°HD Camera
April 2015
✓ Produce one single 360° photo or video file.
✓ 2K (videos) / 4K (pictures)
✓ Development kit available
✓ $499 (in June?)
http://360.tv/
Go Pro
✓ Bought aVR Company (Kolor)
✓ 4K
✓ Release date?
✓
http://gopro.com/spherical
April 2015
Example
THANK YOU
Jean-Michel IrvingJustin
April 2015

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Dress.code #2 - Virtual Reality

  • 3. What We Do & Who We Are With Roots In Design, Development,And Film,We Meandered The Crowded Landscape Of Web And App Creation, Eventually Casting A Wider Net With More Innovative And Imaginative Solutions For Our Diverse Clientele. 3 1 50+ ∞ Offices Promise Awards Bad Jokes April 2015
  • 4. A Digital Production Company Equal Parts Craft & Curiosity April 2015 Development Content Creation Experiential
  • 6. THIS IS DRESS.CODE A Community Where Like-Minded Individuals Can Come TogetherTo LearnTo SubvertTraditional ApproachesTo Technology In Media.  CREATIVETECHNOLOGY IS OUR FORTE April 2015
  • 8. TOOLS & SOFTWARE CASE STUDIES 360VIDEO CONTENT DEMO WITHTHE OCULUS RIFT DK 2 April 2015 VIRTUAL REALITY
  • 9. April 2015 What is Virtual Reality? ✓ … is immersive multimedia. ✓ … replicates an environment that simulates physical presence. ✓ … can recreate sensory experiences.
  • 10. April 2015 Google Cardboard ✓ By far, the cheapest. ✓ It's not limited to Android, it works with iPhone as well. ✓ Mostly smokes and mirrors, but it sells people on the idea. ✓ Magnetic input.
  • 11. April 2015 Oculus Rift ✓ LeadingVR device for some years. ✓ Rumours of Crystal Cove being amazing. ✓ It is at an UncannyValley at this point. ✓ It needs a PC to run. ✓ Not standalone and not portable.
  • 12. April 2015 Samsung GearVR ✓ It needs a Galaxy Note 4. ✓ It needs the phone and the case to run. ✓ Once the phone is in the case, it is a standalone product. ✓ It is portable. ✓ It is powered by Oculus technology.
  • 13. April 2015 Vavle / HTC Vive ✓ Rumours say it is by far the best experience so far. ✓ It needs a 15 x 15 ft room. ✓ At the moment, its price is expected to be $1500-$2000.
  • 14. April 2015 Other ✓ Project Morpheus ✓ Projection basedVR ✓ Experiential rides
  • 15. April 2015 ✓ Project Morpheus ✓ Projection basedVR ✓ Experiential rides
  • 16. April 2015 VR is immersive multimedia ✓ If you haven’t tried it, try it! ✓ Immersion, experience. ✓ Video games, fine arts, music, therapy, training, visualization. ✓ Interactive or non-interactive. ✓ Distribution vs service.
  • 17. April 2015 ✓ Commonly it simulates a human being.Why? ✓ Reality vs abstraction. ✓ Body feedback. ✓ Give the user as much familiar tools as possible. ✓ Don’t be afraid to break the rules, but be careful. VR replicates an environment that simulates physical presence
  • 18. April 2015 ✓ Add more feedback to an experience. ✓ Surround Sound. ✓ Movement? Wind? Smell?Taste? ✓ If the experience is interactive, experiment with input. ✓ Careful with motion sickness. VR can recreate sensory experiences
  • 19. April 2015 ✓ Keep every movement smooth. ✓ Use 3D items to display information - Standard GUIs are evil, get creative. ✓ Walking and running need to feel ‘real’ ✓ Games have to be 1080p+ and 60fps+ - 60fps is particularly important. ✓ Audio is twice as important inVR. What to do when working with VR
  • 20. April 2015 ✓ Don't assume it has to be first-person. ✓ Don't assume you need a player body - It is insanely difficult. ✓ Cutscenes with switching cameras. ✓ The game taking control of the camera. ✓ Any sudden/snap movements. What to avoid when working with VR
  • 22. March 2015 Into The Storm CASE STUDY
  • 23. April 2015 Into The Storm CASE STUDY Objective Put users directly into the film by placing them into the path of an inbound F5 tornado Oculus DK2 Unity3D Arduino DMX Fans Buttkickers Air Blaster Webcam iPad (share)
  • 26. April 2015 Interstellar CASE STUDY Objective Give users a chance to experience a weightless fly-through of the Endurance space shuttle Oculus DK2 Unreal Engine Arduino * * Created By Framestore
  • 28. April 2015 Insurgent CASE STUDY Objective Immersed users in the role of “Divergent” members of society who have been captured Samsung GearVR Unreal Engine Raspberry Pi DMX Fans Buttkickers Arduino * * Created By Kite & Lightning
  • 29. April 2015 Youtube 360 videos 360 Video Content MILKVR YOUTUBE ✓ Provide free 360-degree videos to anyone using a GearVR ✓ Serves up videos that let you look in any direction Ex: Lip Sync Battle VR
  • 31. Giroptic 360 The World’s First 360°HD Camera April 2015 ✓ Produce one single 360° photo or video file. ✓ 2K (videos) / 4K (pictures) ✓ Development kit available ✓ $499 (in June?) http://360.tv/
  • 32. Go Pro ✓ Bought aVR Company (Kolor) ✓ 4K ✓ Release date? ✓ http://gopro.com/spherical April 2015 Example