DRIVE | living labs field data driven design (part 3)
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The document discusses experiential design landscapes focusing on strategies to promote behavior change toward a more active lifestyle. It emphasizes methods of data collection and analysis to understand user interactions and the role of stakeholders in implementing effective interventions. The intent is to explore and validate designs that encourage active engagement in everyday life.
DRIVE | living labs field data driven design (part 3)
- 1. Experiential Design Landscapes How to design for behaviour change, towards an active lifestyle Michel Peeters & Carl Megens
- 2. 11 hours
- 7. Challenge Society Experiential Design Landscape Designing intervention Analysing & validating Acquiring data Envisioning Interaction Hard data gathering tools Experiential Probe Soft data gathering tools
- 17. Longitudinal
- 21. Experiential Design Landscapes How to design for behaviour change, towards an active lifestyle Michel Peeters & Carl Megens
- 24. reflecting reflecting reflecting reflecting reflecting thinking: analysing abstracting conditional decisions and deliverables making: synthesising concretising envisioning and transforming (personal, social & societal) exploring validating and launching in context
- 25. innovators early adopters adoption time adopterspercentage chasm early majority emerging mass market late majority laggards diffusion process
- 26. Professional athletes High-level athletes Non-active Performance athletes Recreational athletes Diffusion
- 31. Ecological Validity ExperimentalControl Lab Research Living Lab Design research ‘in the field’ Experiential Design Landscapes
- 32. Contextual control Social fidelity Environmental fidelity Temporal fidelity Lab Research ++ - -- +/- + +/- + + -- + ++ + +/- ++ ++ ++ Living Lab Experiential Design Landscape (EDL) Design research ‘in the field’
- 33. Interaction Interaction Challenge Experiential Design Landscape Experiential Design Landscape Designing intervention Analysing & Modelling Envisioning Business model generation Acquiring data Acquiring data Modelling & Validating explorationofemergentbehaviour explorationforexploitation valorisation Business,societal&governancestakeholders Researchstakeholders Value proposition Designing interventions Softdata gathering tools Softdata gathering tools Society Envisioning Experiential Probe Harddata gathering tools Harddata gathering tools Value Probe
- 34. Interaction Interaction Experiential Design Landscape Experiential Design Landscape Designing intervention Analysing & Modelling Envisioning Acquiring data Acquiring data Modelling & Validating explorationofemergentbehaviour explorationforexploitation Designing interventions Softdata gathering tools Softdata gathering tools Envisioning Experiential Probe Harddata gathering tools Harddata gathering tools Value Probe
- 35. Interaction ndscape Experiential Design Landscape Designing intervention Envisioning Business model generation Acquiring data Acquiring data Modelling & Validating behaviour explorationforexploitation valorisation Value proposition Designing interventions Softdata gathering tools riential robe Harddata gathering tools Harddata gathering tools Value Probe