Action research is an iterative process that aims to solve practical problems while expanding scientific knowledge. It involves researchers and practitioners collaborating through problem identification, data collection, action implementation, evaluation, and reflection. The goal is to both address organizational issues and contribute to academic theory. Action research uses qualitative methods and embraces subjectivity to gain an in-depth understanding of real-world problems in their social context. Researchers play a facilitative role to ensure the process is collaborative, reflective, and aims to empower participants through emancipatory knowledge.