DRM Basics With Irdeto and Bitmovin

Editor's Notes

• #3: I’d like to start by introducing our guests. With me today are two experts in both video encoding and codec research: Juan bio: Juan Martinez is responsible of the OTT media protection products at Irdeto and has extensive experience in the introduction of new technologies as digitalization of TV, HD and 4K, as well as large OTT deployments. Juan has been working in global electronics and telecommunication businesses since 1999 for companies including Phillips, Liberty Global, and Acision, before joining Irdeto. (Amsterdam) Paul MacDougall - Paul is a Solutions Architect with Bitmovin. He has been live streaming video on the internet for over a decade, pioneering production and delivery techniques for fashion and sports sectors, and helping customers plan and implement video monetization workflows using both subscription models and advertising based solutions. (New York)
• #4: Bitmovin is a provider of developer products to solve complex video problems. We have 3 primary products: a video player, video encoding and video performance analytics. Our software can be used through our API cloud offering, or on premise or in your own cloud using our containerized instances. We’re in 4 continents and growing quickly with top tier customers like the New York Times, Sling and Red Bull Media and the proud winner of a number of technology innovation awards.
• #5: Irdeto protects their clients’ business and brand by securing their digital assets, platforms and applications. Irdeto’s products serve a wide range of industries from media & entertainment to connected transport and IoT connected industries.
• #6: Irdeto is an international company with deployments across 6 continents with over 500 MM licenses delivered monthly.
• #20: All this means that the DRM market has become increasingly fragmented and confusing for operators who want to reach the widest possible audience. Today we have a picture that’s constantly changing but looks something like this: There’s Widevine from Google….that’s supported by many leading browsers and devices. And Microsoft’s PlayReady…which is also widely supported 3. And if you want to reach Apple Devices you’ll need Apple FairPlay... You’ve also got legacy Flash players and Firefox that work with Adobe’s PrimeTime DRM and still some support for Marlin DRM, particularly on Set top boxes. 4. And if you want to reach consumers in China, you’ll need China DRM. Packaging, encrypting, and storing different versions of content for all these different solutions is a major overhead for Operators. Delivering different licenses to different devices is also complex. 5. One solution is MPEG DASH – an ISO standard that aims to simplify things for operators.
• #21: From the developer report, 27% report DRM as one of the biggest pain points, Full report - https://bitmovin.com/video-dev-report/ Q: Which DRM system do you use? We see that 35% of the video developers apply some form of content protection on the streams they deliver. Whether using basic encryption, like AES-128, or Hollywood-grade DRM (Digital Rights Management) protection, like Widevine Modular and Microsoft Fairplay, content security is a necessary part of today’s video streaming business.MPEG-DASH has significantly complexities of implementing a multi-DRM workflow, applying the right DRM schema to fit the end-user device and browser.
• #23: JWT token for authentication https://jwt.io/
• #24: If you want to achieve maximum device reach it’s impossible to use just one DRM. MPEG-CENC is a huge improvement on the traditional Multi-DRM model as it prevents duplication by avoiding the need to create one output package for each DRM.
• #28: CBC = Cipher Block Chaining CTR = Counter
• #31: Irdeto can get you setup in 24 hours with an evaluation agreement
• #32: Thanks for joining us for “DRM Back-to-Basics”