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DRM – DIGITAL
RIGHTS
MANAGEMENT
1
WHAT IS DRM ?
❏ Securing digital content to
prevent piracy and unauthorized
use .
❏ DRM- Important requirements
for many streaming video
platforms and especially for
premium content which is
delivered via the public Internet
2
HISTORY OF DRM
❏ DRM is not a new thing, this “content protection” concept was
implemented way back in the old floppy disks era to prevent
unauthorized usage of copyright holders.
3
FEATURES OF DRM
❏ Security
❏ Printing and watermarking
❏ Authentication
❏ End-user experience
❏ Customization
❏ Admin tools
WHY DRM ?
❏ The purpose of DRM is to prevent piracy and protect the original
content.
❏ It adds an extra layer of protection to prevent unauthorized sharing
of your copyrighted work.
❏ DRM Enables Content Creators to Get Paid.
❏ DRM can prevent owners from making copies, selling, giving away,
repairing, or modifying their products, leading to increased revenue.
4
How DRM works?
❏ UPLOAD THE CONTENT : Vendors who wish to take DRM software
can upload the content once after registration takes place.
❏ ENCRYPTION: Vendors content will be secured in DRM database to
deliver the end user without any piracy issues .
❏ CONTENT DELIVERY : When a user wishes to watch content, their
device first accesses a manifest file which is the “table of contents”
for the video’s file-set. The manifest file contains the encrypted
video’s location as well as DRM system information and additional
metadata.
❏ LICENSE DELIVERY : To acquire a license key, the DRM layer in
the user’s player application uses the information in the manifest file
to launch a request.
5
Did You Know ?
Hardware DRM-A hardware DRM is content protection enforced by electronic
components.
Examples of hardware DRM
● Smartphones DVD and Blu-Ray
● Printers
● TVs
● Appliances
Software DRM: Software DRM is another type of content protection enforced by
digital technology.
Examples of software DRM
● Digital music, video, and books
● Apps
● Software and video games
6
Multi-DRM AND IT’S BENEFITS
“Maximum device reach is directly proportional to the using of
multiple DRMs in parallel”
Benefits of using Multi-DRM
❏ Reduces encryption cost because a single encryption process is used
to target different platforms with its native DRMs.
❏ Reduces the cost of managing assets because only a single copy of
assets is needed in storage.
❏ Eliminates DRM client licensing costs because the native DRM client is
usually free on its native platform.
7
CONCLUSION
❏ DRM package is customized to work across all platforms and devices without
snags.
❏ DRM blocks 3rd party sites, tools, and software from initiating any kind of
download session form the site.
❏ User authentication is also taken care of, enabling only valid users and
subscribers to access your content.
❏ DRM blocks 3rd party sites,tools,and software from initiating any kind of of
download session from the site.
8
THANK YOU
9

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Vdrm presentation

  • 2. WHAT IS DRM ? ❏ Securing digital content to prevent piracy and unauthorized use . ❏ DRM- Important requirements for many streaming video platforms and especially for premium content which is delivered via the public Internet 2
  • 3. HISTORY OF DRM ❏ DRM is not a new thing, this “content protection” concept was implemented way back in the old floppy disks era to prevent unauthorized usage of copyright holders. 3 FEATURES OF DRM ❏ Security ❏ Printing and watermarking ❏ Authentication ❏ End-user experience ❏ Customization ❏ Admin tools
  • 4. WHY DRM ? ❏ The purpose of DRM is to prevent piracy and protect the original content. ❏ It adds an extra layer of protection to prevent unauthorized sharing of your copyrighted work. ❏ DRM Enables Content Creators to Get Paid. ❏ DRM can prevent owners from making copies, selling, giving away, repairing, or modifying their products, leading to increased revenue. 4
  • 5. How DRM works? ❏ UPLOAD THE CONTENT : Vendors who wish to take DRM software can upload the content once after registration takes place. ❏ ENCRYPTION: Vendors content will be secured in DRM database to deliver the end user without any piracy issues . ❏ CONTENT DELIVERY : When a user wishes to watch content, their device first accesses a manifest file which is the “table of contents” for the video’s file-set. The manifest file contains the encrypted video’s location as well as DRM system information and additional metadata. ❏ LICENSE DELIVERY : To acquire a license key, the DRM layer in the user’s player application uses the information in the manifest file to launch a request. 5
  • 6. Did You Know ? Hardware DRM-A hardware DRM is content protection enforced by electronic components. Examples of hardware DRM ● Smartphones DVD and Blu-Ray ● Printers ● TVs ● Appliances Software DRM: Software DRM is another type of content protection enforced by digital technology. Examples of software DRM ● Digital music, video, and books ● Apps ● Software and video games 6
  • 7. Multi-DRM AND IT’S BENEFITS “Maximum device reach is directly proportional to the using of multiple DRMs in parallel” Benefits of using Multi-DRM ❏ Reduces encryption cost because a single encryption process is used to target different platforms with its native DRMs. ❏ Reduces the cost of managing assets because only a single copy of assets is needed in storage. ❏ Eliminates DRM client licensing costs because the native DRM client is usually free on its native platform. 7
  • 8. CONCLUSION ❏ DRM package is customized to work across all platforms and devices without snags. ❏ DRM blocks 3rd party sites, tools, and software from initiating any kind of download session form the site. ❏ User authentication is also taken care of, enabling only valid users and subscribers to access your content. ❏ DRM blocks 3rd party sites,tools,and software from initiating any kind of of download session from the site. 8