Drupal show & tell talk personas
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Personas are representations of a company's customers, users or audience that are created to understand them better. They are based on interviews and research into attributes like demographics, job role and daily activities. Creating accurate personas allows companies to design digital experiences, content and features that clearly meet the needs and expectations of each user group. Personas help ensure companies understand their audiences, which is essential for effective marketing, communications and growth.
Drupal show & tell talk personas
- 1. Why bother with personas? heartof Putting your user at the your digital experience Lizzie Hodgson // Strategist: Digital, Content, Comms @Deeson_Labs lizzieh@deeson.co.uk
- 2. So. What is a persona?
- 3. *A persona is… A ‘person' that represents your customers/users/audience *in brief
- 4. Why is this important? No.1 rule: understand your audience
- 5. “Right. So I can’t just whack a site together & hope for the best?”
- 6. No, silly. When building audiences you need to first understand them Sounds obvious. But it's often something that's left as an afterthought…
- 7. What’s the point of them? You use intel from personas to create a piece or pieces of content that will…
- 8. …in very simple terms: • They will clearly and simply highlight expectations and use of your site for your end user • They should help drive the benefits in a way that will be immediately understood by the audience
- 9. Example of how to do Personas - D8 ‘adoption’ Dries Buyaert’s personas DrupalCon Prague Keynote speech
- 11. We focused on: Persona Small site owner! Front-end developer Marketer Engineering director Designer Digital / content
- 12. Interviews Getting your questions right… Remember: you are building up a complete snapshot of your ‘persona’…
- 13. Where do you work? What is your job title? What country do you live in? How long have you had this role? How old are you? Are you a budget holder? What KEY skills are required for your job? What does a day in your working life look like? (From what time you get to work to how many coffee breaks you have!) How many people work in the company?
- 14. The outcome
- 15. Value add Personas: Marketing & comms! Future features Growth
- 16. Thank you Lizzie Hodgson // Strategist: Digital, Content, Comms @Deeson_Labs lizzieh@deeson.co.uk