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Telling stories about people
                     and their influence



     Ferenc Huszár
Wednesday, 22 February 12
PeerIndex: understand your influence




Wednesday, 22 February 12
PeerPerks: free stuff for influencers




Wednesday, 22 February 12
How do we measure influence?




Wednesday, 22 February 12
How do we measure influence?


                        If Alice’s message gets retweeted, how much
                            should I increase her influence score?




Wednesday, 22 February 12
How do we measure influence?


                        If Alice’s message gets retweeted, how much
                            should I increase her influence score?
                                           V.S.




Wednesday, 22 February 12
How do we measure influence?


                        If Alice’s message gets retweeted, how much
                            should I increase her influence score?
                                           V.S.
                    If Alice is influential, how much more likely is it
                            that her message gets retweeted?




Wednesday, 22 February 12
How do we measure influence?


                        If Alice’s message gets retweeted, how much
                            should I increase her influence score?
                                           V.S.
                    If Alice is influential, how much more likely is it
                            that her message gets retweeted?


               influence is not a function of behaviour, it’s an
                                explanation

Wednesday, 22 February 12
So What is Data Science?



                              data              hypothesis

                                         V.S.

                            hypothesis             data




Wednesday, 22 February 12
So What is Data Science?



                              data              hypothesis

                                         V.S.

                            hypothesis             data


     “data science is not about counting patterns in data, it’s
     about building an understanding of why they are there”


Wednesday, 22 February 12
Data Science in
                              PeerIndex




Wednesday, 22 February 12
Data Science in
                              PeerIndex



                               data infrastructure




Wednesday, 22 February 12
Data Science in
                              PeerIndex

         influence
         research

                               data infrastructure




Wednesday, 22 February 12
Data Science in
                              PeerIndex

         influence             business
         research           intelligence

                                    data infrastructure




Wednesday, 22 February 12
Data Science in
                              PeerIndex

         influence             business     product
         research           intelligence    design

                                    data infrastructure




Wednesday, 22 February 12
Data Science in
                              PeerIndex

         influence             business     product     sales
         research           intelligence    design   analytics

                                    data infrastructure




Wednesday, 22 February 12
Data Science in
                              PeerIndex

         influence             business     product     sales     marketing
         research           intelligence    design   analytics   analytics

                                    data infrastructure




Wednesday, 22 February 12
Wrap up




Wednesday, 22 February 12
Wrap up


                   •        check out PeerIndex, let us know what you think




Wednesday, 22 February 12
Wrap up


                   •        check out PeerIndex, let us know what you think

                   •        data scientists tell stories to explain the data




Wednesday, 22 February 12
Wrap up


                   •        check out PeerIndex, let us know what you think

                   •        data scientists tell stories to explain the data

                   •        data science extends well beyond technology




Wednesday, 22 February 12
Thanks




        ... and extra points for for spelling my name correctly



Wednesday, 22 February 12

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"Telling Stories about People and Their Influence" Ferenc Huszár @ds_ldn

  • 1. Telling stories about people and their influence Ferenc Huszár Wednesday, 22 February 12
  • 2. PeerIndex: understand your influence Wednesday, 22 February 12
  • 3. PeerPerks: free stuff for influencers Wednesday, 22 February 12
  • 4. How do we measure influence? Wednesday, 22 February 12
  • 5. How do we measure influence? If Alice’s message gets retweeted, how much should I increase her influence score? Wednesday, 22 February 12
  • 6. How do we measure influence? If Alice’s message gets retweeted, how much should I increase her influence score? V.S. Wednesday, 22 February 12
  • 7. How do we measure influence? If Alice’s message gets retweeted, how much should I increase her influence score? V.S. If Alice is influential, how much more likely is it that her message gets retweeted? Wednesday, 22 February 12
  • 8. How do we measure influence? If Alice’s message gets retweeted, how much should I increase her influence score? V.S. If Alice is influential, how much more likely is it that her message gets retweeted? influence is not a function of behaviour, it’s an explanation Wednesday, 22 February 12
  • 9. So What is Data Science? data hypothesis V.S. hypothesis data Wednesday, 22 February 12
  • 10. So What is Data Science? data hypothesis V.S. hypothesis data “data science is not about counting patterns in data, it’s about building an understanding of why they are there” Wednesday, 22 February 12
  • 11. Data Science in PeerIndex Wednesday, 22 February 12
  • 12. Data Science in PeerIndex data infrastructure Wednesday, 22 February 12
  • 13. Data Science in PeerIndex influence research data infrastructure Wednesday, 22 February 12
  • 14. Data Science in PeerIndex influence business research intelligence data infrastructure Wednesday, 22 February 12
  • 15. Data Science in PeerIndex influence business product research intelligence design data infrastructure Wednesday, 22 February 12
  • 16. Data Science in PeerIndex influence business product sales research intelligence design analytics data infrastructure Wednesday, 22 February 12
  • 17. Data Science in PeerIndex influence business product sales marketing research intelligence design analytics analytics data infrastructure Wednesday, 22 February 12
  • 18. Wrap up Wednesday, 22 February 12
  • 19. Wrap up • check out PeerIndex, let us know what you think Wednesday, 22 February 12
  • 20. Wrap up • check out PeerIndex, let us know what you think • data scientists tell stories to explain the data Wednesday, 22 February 12
  • 21. Wrap up • check out PeerIndex, let us know what you think • data scientists tell stories to explain the data • data science extends well beyond technology Wednesday, 22 February 12
  • 22. Thanks ... and extra points for for spelling my name correctly Wednesday, 22 February 12