Understanding Cause & Effect in Customer Behaviour
5 likes710 views
This document provides an overview of an online banking website. It outlines the key features and sections including online banking, bill pay, money transfers, credit cards, loans, account access from mobile devices, and customer service options. The summary emphasizes optimizing each interaction to reward customers and encourage ongoing engagement through a personalized experience.
Understanding Cause & Effect in Customer Behaviour
- 1. !"#$%&'("#)"*+,(-&$+.+/0$1'+ )"+,-&'23$%+4$5(6)2-%+ !"#$%&'()"**+&,-.& /0"#$%1(2"**&
- 3. 34$5#64& ($$786& $%*8%6&34$5#8%=& 96*8:64;& "9946##& (4698<& $%*8%6&>?4(@"#6& ("49& *$;"*<;& ("49& #<$46&>?4(@"#6& #<$46&>?4(@"#6& #<$46&>?4(@"#6&
- 8. ;%%2<+2=+>3$+ A63#8<6& ,"**&,6%<64& A63#8<6& 728(9'8+,(%#+ A63#8<6& E$;"*<;&,"49& '"0$4&G4$9?(<&& B6##8$%& C?6#D$%& B6##8$%& :%232+/3()9+ B6##8$%& B8=%&F>& G?4(@"#6&8%&B<$46& &
- 10. @$=2%$+ (A$%+ %#&'!(#$!"#$ !"#$ (?#<$164&0$?4%6;#& (9)*"+
- 11. &1$"(%)2+%$12%#+ D16& D16& 8%<64"(D$%&$2&8%<646#<&
- 12. @-)9#+32#$9&+
- 14. !"# ($%:64#8$%&4"<6&
- 16. %$)"=2%1$3$"'+9$(%")"*+ ,"?#"<"&1?#<&(@$$#6&<@6&"(D$%#&5@8(@&58**&;86*9&<@6&=46"<6#<&465"49+& 5@646&465"49&("%&36&"%;&2?%(D$%&56&58#@&<$&$>D18H6+&"%9&<@6&465"49#& 1";&36&96264469&<$&#$16&D16&8%&<@6&2?<?46& (1>2"&+ %$<(%#&+ $%&'()(*#&*%(+# %(!)',(-%(+#
- 18. I8#8<&563#8<6&24$1& J6#6"4(@& J6K?6#<& B>6"7&<$&"9:8#$4& B8=%& .%=$8%=& $%*8%6&3"%78%=& (4698<&("49#& ">>*8("D$%&2$41& 8%&34"%(@& "=46616%<& 46*"D$%#@8>& ,?446%<&#<"<6&$2&<@6&"4<& 8#&<$&*$("**;&$>D18H6&6"(@& 8%<64"(D$%+&8%&<641#&$2& 811698"<6&%6L<&#<6>& A8<@&"**&<@6&9"<"+&("%& $>D18H6&$:64&<4?6&$,(*# +%'-#./")(%""#*,&$"#