![Bibliography
Purple Fields Production website [online] accessed
15/04/2014 http://www.purplefieldproductions.org
M. Kubr,(2004), Management Consulting: A guide to
the Profession, Geneva: International Labour Office
Purple Fields Production video [online] accessed
17/04/2014https://www.youtube.com/watchv=DN
W8NIVMjnI](https://image.slidesharecdn.com/05c76a94-3be3-4dbb-a2ec-47f4d94264f0-150602160539-lva1-app6891/85/DSP_M_G3_presentation-18-320.jpg)
DSP_M_G3_presentation
- 1. Purple Field Productions A Development Strategy Group 3: Beth, Keiko, Dana, Susannah
- 2. Structure 1. Objective and Value 2. Introduction to Purple Field Productions (PFP) 3. Problem Analysis 4. Development strategy: 5 year plan 5. Our consultancy process 6. Conclusion
- 3. Objective andValue Objective: To expand Purple Field Productions while generating value Definition of Value: meeting needs while also creating opportunities
- 4. PFP General Information Misssion: To bring knowledge and information to communities where it is most needed and give a voice to people who are marginalised. Type of films: Education, health, agriculture, disabilities Method: Backpack cinema, TV series, films Countries active: 2 in Asia, 7 in Africa Training: one distributor in Sierra Leone PFP staff: Based in Somerset, founded in 1994, run by 9 volunteers, annual income of £30,000 FILM CLIP 2.36-3.30 Backpack cinema in Malawi https://www.youtube.com/watch?v=DNW8NIVMjnI
- 5. Film Process 1. Collaborate with small charities and NGOs in Asia and Africa who see the need for a film (but don’t have the expertise to make it) 2. The NGO and local community provide knowledge of the subject, PFP provide film making skills and equipment 3. PFP and NGO/local community work together throughout production, editing is done on location to incorporate local views. EXAMPLE: Sierra Leone film about street children provides information and insights about their lives and changes people’s mindsets.
- 6. CreatingValue for PFP PFP is struggling to consistently address needs, and is creating few opportunities CREATE OPPORTUNITIES •Projects achieve self sufficiency •Create jobs eg. Film makers, distributors MEET NEEDS •Secure more funding •Develop efficient strategy Gain VALUE 1 2 3
- 7. Problem Statement Purple Field Productions (PFP) main difficulties stem from: Lack of reliable funding Small-scale distribution of films Lack of sustainable (film related) training in host countries
- 8. SWOT Analysis Strengths Weaknesses Original idea Strong team Social over economic focus Power of film – retention Reusability of films Use of pedal power Relies on grants and donations Low recognition/presence Small budget Social over economic focus Can’t afford to leave equipment Little employment created Temporary impact due to lack of equipment and trained staff/volunteers Opportunities Threats Reach a lot of people Media training provided Cross-cultural understanding Enable self sufficiency Follow-up visits High demand – many issues Funding scarcity/volatility Misuse of equipment Limited distribution Cultural differences
- 9. Summary of the Problem CAUSE KEY ACTIVITIES IN PFP FLIMS FUNDING MAIN SOURCE IS VULNERABLE TO ECONOMIC CRISIS UNRELIABLE SOURCE OF FUNDING DISTRIBUTION LACK OF STAFF & ELECTRICITY IN RURAL AREAS NOT ENOUGH REACH TRAINING CAN’T LEAVE EQUIPMENT. FEW TRAINED PERSONNEL SHORT TERM IMPACT PROBLEM
- 10. FiveYear Plan Year Funding (partnership) Distribution Training Target Secure funding - partnership Increase funding (2nd year) Distribution – increase reach Training – for sustainability Year 1 2014 Establish Connecti -ons • Plan fundraisers for 20 year anniversary • NGO-Private partnership - Research potential private sector partners • Raise awareness: increase donor base • Collaborate with in country NGOs to increase distribution • Connect with UK companies that can supply second hand equipment • Collaborate with in country NGOs attract volunteers for training purposes • Create standard training programme Year 2 2015 Expand: Influx of income • Increase fundraising activities • Partner contribution • Raise awareness: increase donor base • Promote Gift Aid • Procure equipment • Volunteers to distribute equipment to external collaborators • Run training programme for British volunteers to train local collaborators
- 11. FiveYear Plan Year Funding Distribution Training Year 3 2016 Stable • Evaluate partnership • Raise awareness • Promote gift aid • Evaluate distribution • Employ in country distribution managers • Develop an in country training programme Year 4 2017 Stable/ Expand Stable: Continue with current programme Expand: Research new recipient countries. Research potential funding opportunities Stable: Continue with current programme. Expand: Establish connections with new local NGOs Stable: Continue with current programme. Expand: Collaborate with local NGOs to attract new volunteers. Year 5 2018 Stable/ Expand Stable: Continue with current programme Expand: Based on year 4 Stable: Continue with current programme Expand: Based on year 4 Stable: Continue with current programme Expand: Based on year 4
- 12. Schedule Progress Review Annual Review Time Allocation
- 13. Schedule
- 14. Measuring Success Item Current Measurement Target Time Scale Funding Majority of income from grants & donations: 70% Fundraising/Gift Aid: 20% Quantity of secure additional funds Partnership: £6000 Yr 2 Increased Funds Increase: +5% (min) Distribution Average of 2500 people reached per country Number of people reached Double: 5000 people Yr 3 200 DVDs distributed to organisations Number of DVDs distributed 350 DVDs 1 Trained Distribution Manager (DM) Number of trained DMs 4 Trained Distribution Managers Training No trained local volunteers: no training programme Number of trained volunteers 3 trained volunteers in each country Yr 3 1-2 films a year are produced Number of new films produced 3-4 films a year
- 15. Process Group Meeting Client Meeting Time Allocation
- 16. Conclusion We will generate value for PFP by helping them meet needs while creating opportunities. CREATE OPPORTUNITIES •Projects achieve self sufficiency •Create jobs eg. Film makers, distributors MEET NEEDS •Secure more funding •Develop efficient strategy Gain VALUE 1 2 3
- 17. Purple Field Productions A Development Strategy Thank You.
- 18. Bibliography Purple Fields Production website [online] accessed 15/04/2014 http://www.purplefieldproductions.org M. Kubr,(2004), Management Consulting: A guide to the Profession, Geneva: International Labour Office Purple Fields Production video [online] accessed 17/04/2014https://www.youtube.com/watchv=DN W8NIVMjnI