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Design Thinking
Innovation Journey
Problem Framing
Innovation Journey
“The important and difficult job is
never to find the right answers, it is
to find the right questions”
Peter Drucker
Innovation Journey
Innovation Journey
Statement Starters
Innovation Journey
Statement Starters
An approach to framing
problem statements
that invites broad
exploration
Innovation Journey
Statement Starters
“We need a device to help people listen to music”
Vs.
“How might we help people listen to music?”
Innovation Journey
Framing a question
5"+"5"="?" ?"+"?"="10"
Innovation Journey
Statement Starters
• Identify a set of problems or opportunities.
• State each issue in the form of a short phrase
• Add a “starter” to the beginning of each phrase.
• Example 1: “How might we __________”?
• Example 2: “In what ways might we ___________”?
• Example 3: “How to ___________________”?
• Example 4: “What if _________________”?
• Pick the best statement starter for each problem.
• Use the new phrasing as a basis for ideation.
Innovation Journey
Statement Starters - helpful hints
• Consider adding a “starter” to a research insight.
• Don’t embed solutions into problem statements.
• Use voting to pick the best problem statement.
• Be provocative. Make it a moonshot.
Innovation Journey
Astro Teller
Innovation Journey
Statement Starters - benefits
• Challenges your assumptions
• Helps you see different perspectives
• Provides a direction for problem solving
• Invites divergent thinking
Innovation Journey
Abstraction Laddering
Innovation Journey
Abstraction Laddering
A way of reconsidering a
problem statement by
broadening or narrowing its
focus
Innovation Journey
Abstraction Laddering
• Identify an initial problem statement.
• Make a laddering worksheet (rungs as blank spaces).
• Write your initial statement on the middle rung.
• Explore various options for revising the statement.
• Move up the ladder by asking Why?
• Consider the options (broader than the initial one).
• Move down the ladder by asking How?
• Consider the options (narrower than the initial one).
• Discuss and decide which option to use for ideation.
Innovation Journey
Innovation Journey
Abstraction Laddering- Helpful Hints
• Consider the use of Statement Starters to reframe.
• Take a quick poll to help decide which option is best.
• In the end, the initial statement might be the best.
Innovation Journey
Abstraction Laddering - benefits
• Challenges your preconceptions
• Helps you refocus a problem statement
• Builds a shared understanding
• Provides a direction for problem-solving
Innovation Journey
First Principles Thinking
Innovation Journey
First Principles Thinking
• Boil down to the fundamental truths
Innovation Journey
Stakeholder Mapping
Innovation Journey
Stakeholder Mapping
A way of diagramming the
network of people who have a
stake in a given system
Innovation Journey
Innovation Journey
Innovation Journey
Innovation Journey
Stakeholder Map - Quick Guide
• Identify a subject area to focus on.
• Convene a diverse team of collaborators.
• Generate a very broad list of stakeholders.
• Draw a symbol of a person for each different type.
• Write a speech-bubble to summarise their mindset.
• Write a label describing their role or title.
• Draw arrows with lines connecting the stakeholders.
• Write a label on the line to describe relationships.
• Circle and label related groupings.
Innovation Journey
Stakeholder Mapping - Helpful Hints
• Try to include a broad range of stakeholders.
• Strike a balance between breadth and relevance.
• Don’t represent groups of people in one symbol.
Innovation Journey
Stakeholder Mapping - Benefits
• Focuses on people above other factors
• Guides your plans for future research
• Documents your research findings
• Builds a shared understanding
Innovation Journey
Design Thinking Projects
• Learning (1, 4)
• Assessment (2, 5)
• Collaboration / group work (3)
• Extra-curricular activities (6)
Innovation Journey
Next class
• Each team to make presentations:
• Team name
• Final problem statement
• Stakeholder Map
Innovation Journey
Sunil Sangra
Creativity | Innovation | Design Thinking | Strategy
Consulting | Training | Coaching
Mob: +91-9650866566
sunil.sangra@gmail.com
New Delhi, India

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