Due Date 1159 p.m. EST, Sunday of Unit 1 Points 100 .docx

Due Date: 11:59 p.m. EST, Sunday of Unit 1
Points: 100
Overview:
For this assignment you will review the case, Zappos: Facing
Competitive Challenges,
and explain how training and development can help this
company maintain a “best,
online retailer” status.
Instructions:
After reviewing the Zappos case study (p. 52) and this week's
readings, discuss the
following questions:
• How can training and development help Zappos meet the
challenges of being the
best online retailer?
• Do you think that employees at Zappos have high levels of
engagement? Explain why or why not.
• Which of Zappos’ ten core values do you believe training and
development can
influence the most? The least? Why?
Requirements:
• Include an Introduction to the case study problem.

• All works should be written in proper APA format.
• Your paper should be 2-3 pages with additional cover and
reference pages. On
your cover page, include the name of the assignment, your
name, date, and the
course.
• Use at least two (2) references to support your work. You
may use your textbook
as a resource.
Be sure to read the criteria by which your work will be
evaluated before you write
and again after you write.
HRM308 – Training and Development
Unit 1 Assignment: Zappos Case Study
Evaluation Rubric for Zappos Case Study Assignment
CRITERIA Deficient Development Needed Proficient
(0 - 12 Points) (13 - 17 Points) (18 - 20 Points)
Introduction to the
Case Study
Problem
Does not provide an
adequate
introduction or is
missing.

Introduction is presented,
though may not be clear
or complete.
Introduction is clearly
presented and provides
the reader a context for
the rest of the response.
Challenges and
Training and
Development
Solution
s
Challenges are not
listed, and there is no
discussion about how
training and
development can
meet the challenges.
Challenges and training
and development
solutions addressed,

although may be missing
key pieces/opportunities.
Challenges and training
and development
solutions are fully and
appropriately addressed.
Employee
Engagement
Employee
engagement opinion
and why is not
addressed.
Employee engagement
opinion is addressed but
is not fully defended.
Employee engagement
opinion and why is
addressed and fully
defended.

Ten Core Values The most and least
influential core
values have not been
identified and
defended.
The most and least
influential core values
have been identified but
not fully defended.
The most and least
influential core values
have been identified and
fully defended.
(0 - 6 Points) (7 - 8 Points) (9 - 10 Points)
Appropriate
Citations
References and
citations missing or
formatting does not
resemble APA.

At least two (2)
references and citations
are present with some
errors.
At least two (2)
references and citations
are present and near
perfect.
Clear and
Professional
Writing and
Format
Errors impede
professional
presentation;
guidelines not
followed.
Few errors that do not
impede professional
presentation.

Writing and format are
clear, professional, and
error-free.
Comparing and Contrasting
What this handout is about
This handout will help you first to determine whether a
particular assignment is asking for comparison/contrast and then
to generate a list of similarities and differences, decide which
similarities and differences to focus on, and organize your paper
so that it will be clear and effective. It will also explain how
you can (and why you should) develop a thesis that goes beyond
"Thing A and Thing B are similar in many ways but different in
others."
Introduction
In your career as a student, you'll encounter many different
kinds of writing assignments, each with its own requirements.
One of the most common is the comparison/contrast essay, in
which you focus on the ways in which certain things or ideas—
usually two of them—are similar to (this is the comparison)
and/or different from (this is the contrast) one another. By
assigning such essays, your instructors are encouraging you to
make connections between texts or ideas, engage in critical
thinking, and go beyond mere description or summary to

generate interesting analysis: when you reflect on similarities
and differences, you gain a deeper understanding of the items
you are comparing, their relationship to each other, and what is
most important about them.
top
Recognizing comparison/contrast in assignments
Some assignments use words—like compare, contrast,
similarities, and differences—that make it easy for you to see
that they are asking you to compare and/or contrast. Here are a
few hypothetical examples:
· Compare and contrast Frye's and Bartky's accounts of
oppression.
· Compare WWI to WWII, identifying similarities in the causes,
development, and outcomes of the wars.
· Contrast Wordsworth and Coleridge; what are the major
differences in their poetry?
Notice that some topics ask only for comparison, others only for
contrast, and others for both.
But it's not always so easy to tell whether an assignment is
asking you to include comparison/contrast. And in some cases,
comparison/contrast is only part of the essay—you begin by
comparing and/or contrasting two or more things and then use
what you've learned to construct an argument or evaluation.
Consider these examples, noticing the language that is used to
ask for the comparison/contrast and whether the

comparison/contrast is only one part of a larger assignment:
· Choose a particular idea or theme, such as romantic love,
death, or nature, and consider how it is treated in two Romantic
poems.
· How do the different authors we have studied so far define and
describe oppression?
· Compare Frye's and Bartky's accounts of oppression. What
does each imply about women's collusion in their own
oppression? Which is more accurate?
· In the texts we've studied, soldiers who served in different
wars offer differing accounts of their experiences and feelings
both during and after the fighting. What commonalities are
there in these accounts? What factors do you think are
responsible for their differences?
You may want to check out our handout on understanding
assignments for additional tips.
top
Using comparison/contrast for all kinds of writing projects
Sometimes you may want to use comparison/contrast techniques
in your own pre-writing work to get ideas that you can later use
for an argument, even if comparison/contrast isn't an official
requirement for the paper you're writing. For example, if you
wanted to argue that Frye's account of oppression is better than
both de Beauvoir's and Bartky's, comparing and contrasting the
main arguments of those three authors might help you construct

your evaluation—even though the topic may not have asked for
comparison/contrast and the lists of similarities and differences
you generate may not appear anywhere in the final draft of your
paper.
top
Discovering similarities and differences
Making a Venn diagram or a chart can help you quickly and
efficiently compare and contrast two or more things or ideas. To
make a Venn diagram, simply draw some overlapping circles,
one circle for each item you're considering. In the central area
where they overlap, list the traits the two items have in
common. Assign each one of the areas that doesn't overlap; in
those areas, you can list the traits that make the things different.
Here's a very simple example, using two pizza places:
To make a chart, figure out what criteria you want to focus on
in comparing the items. Along the left side of the page, list each
of the criteria. Across the top, list the names of the items. You
should then have a box per item for each criterion; you can fill
the boxes in and then survey what you've discovered. Here's an
example, this time using three pizza places:
Pepper's
Amante
Papa John's

Location
Price
Delivery
Ingredients
Service
Seating/eating in
Coupons

As you generate points of comparison, consider the purpose and
content of the assignment and the focus of the class. What do
you think the professor wants you to learn by doing this
comparison/contrast? How does it fit with what you have been
studying so far and with the other assignments in the course?
Are there any clues about what to focus on in the assignment
itself?
Here are some general questions about different types of things
you might have to compare. These are by no means complete or
definitive lists; they're just here to give you some ideas—you
can generate your own questions for these and other types of
comparison. You may want to begin by using the questions
reporters traditionally ask: Who? What? Where? When? Why?
How? If you're talking about objects, you might also consider
general properties like size, shape, color, sound, weight, taste,
texture, smell, number, duration, and location.
Two historical periods or events
When did they occur—do you know the date(s) and duration?
What happened or changed during each? Why are they
significant? What kinds of work did people do? What kinds of
relationships did they have? What did they value? What kinds of
governments were there? Who were important people involved?

What caused events in these periods, and what consequences did
they have later on?
Two ideas or theories
What are they about? Did they originate at some particular
time? Who created them? Who uses or defends them? What is
the central focus, claim, or goal of each? What conclusions do
they offer? How are they applied to
situations/people/things/etc.? Which seems more plausible to
you, and why? How broad is their scope? What kind of evidence
is usually offered for them?
Two pieces of writing or art
What are their titles? What do they describe or depict? What is
their tone or mood? What is their form? Who created them?
When were they created? Why do you think they were created as
they were? What themes do they address? Do you think one is
of higher quality or greater merit than the other(s)—and if so,
why? For writing: what plot, characterization, setting, theme,
tone, and type of narration are used?
Two people
Where are they from? How old are they? What is the gender,
race, class, etc. of each? What, if anything, are they known for?
Do they have any relationship to each other? What are they
like? What did/do they do? What do they believe? Why are they
interesting? What stands out most about each of them?
top

Deciding what to focus on
By now you have probably generated a huge list of similarities
and differences—congratulations! Next you must decide which
of them are interesting, important, and relevant enough to be
included in your paper. Ask yourself these questions:
· What's relevant to the assignment?
· What's relevant to the course?
· What's interesting and informative?
· What matters to the argument you are going to make?
· What's basic or central (and needs to be mentioned even if
obvious)?
· Overall, what's more important—the similarities or the
differences?
Suppose that you are writing a paper comparing two novels. For
most literature classes, the fact that they both use Calson type
(a kind of typeface, like the fonts you may use in your writing)
is not going to be relevant, nor is the fact that one of them has a
few illustrations and the other has none; literature classes are
more likely to focus on subjects like characterization, plot,
setting, the writer's style and intentions, language, central
themes, and so forth. However, if you were writing a paper for a
class on typesetting or on how illustrations are used to enhance
novels, the typeface and presence or absence of illustrations
might be absolutely critical to include in your final paper.
Sometimes a particular point of comparison or contrast might be

relevant but not terribly revealing or interesting. For example,
if you are writing a paper about Wordsworth's "Tintern Abbey"
and Coleridge's "Frost at Midnight," pointing out that they both
have nature as a central theme is relevant (comparisons of
poetry often talk about themes) but not terribly interesting; your
class has probably already had many discussions about the
Romantic poets' fondness for nature. Talking about the different
ways nature is depicted or the different aspects of nature that
are emphasized might be more interesting and show a more
sophisticated understanding of the poems.
top
Your thesis
The thesis of your comparison/contrast paper is very important:
it can help you create a focused argument and give your reader
a road map so she/he doesn't get lost in the sea of points you are
about to make. As in any paper, you will want to replace vague
reports of your general topic (for example, "This paper will
compare and contrast two pizza places," or "Pepper's and
Amante are similar in some ways and different in others," or
"Pepper's and Amante are similar in many ways, but they have
one major difference") with something more detailed and
specific. For example, you might say, "Pepper's and Amante
have similar prices and ingredients, but their atmospheres and
willingness to deliver set them apart."
Be careful, though—although this thesis is fairly specific and

does propose a simple argument (that atmosphere and delivery
make the two pizza places different), your instructor will often
be looking for a bit more analysis. In this case, the obvious
question is "So what? Why should anyone care that Pepper's and
Amante are different in this way?" One might also wonder why
the writer chose those two particular pizza places to compare—
why not Papa John's, Dominos, or Pizza Hut? Again, thinking
about the context the class provides may help you answer such
questions and make a stronger argument. Here's a revision of
the thesis mentioned earlier:
Pepper's and Amante both offer a greater variety of ingredients
than other Chapel Hill/Carrboro pizza places (and than any of
the national chains), but the funky, lively atmosphere at
Pepper's makes it a better place to give visiting friends and
family a taste of local culture.
You may find our handout constructing thesis statements useful
at this stage.
top
Organizing your paper
There are many different ways to organize a
comparison/contrast essay. Here are two:
Subject-by-subject:
Begin by saying everything you have to say about the first
subject you are discussing, then move on and make all the
points you want to make about the second subject (and after

that, the third, and so on, if you're comparing/contrasting more
than two things). If the paper is short, you might be able to fit
all of your points about each item into a single paragraph, but
it's more likely that you'd have several paragraphs per item.
Using our pizza place comparison/contrast as an example, after
the introduction, you might have a paragraph about the
ingredients available at Pepper's, a paragraph about its location,
and a paragraph about its ambience. Then you'd have three
similar paragraphs about Amante, followed by your conclusion.
The danger of this subject-by-subject organization is that your
paper will simply be a list of points: a certain number of points
(in my example, three) about one subject, then a certain number
of points about another. This is usually not what college
instructors are looking for in a paper—generally they want you
to compare or contrast two or more things very directly, rather
than just listing the traits the things have and leaving it up to
the reader to reflect on how those traits are similar or different
and why those similarities or differences matter. Thus, if you
use the subject-by-subject form, you will probably want to have
a very strong, analytical thesis and at least one body paragraph
that ties all of your different points together.
A subject-by-subject structure can be a logical choice if you are
writing what is sometimes called a "lens" comparison, in which
you use one subject or item (which isn't really your main topic)
to better understand another item (which is). For example, you

might be asked to compare a poem you've already covered
thoroughly in class with one you are reading on your own. It
might make sense to give a brief summary of your main ideas
about the first poem (this would be your first subject, the
"lens"), and then spend most of your paper discussing how those
points are similar to or different from your ideas about the
second.
Point-by-point:
Rather than addressing things one subject at a time, you may
wish to talk about one point of comparison at a time. There are
two main ways this might play out, depending on how much you
have to say about each of the things you are comparing. If you
have just a little, you might, in a single paragraph, discuss how
a certain point of comparison/contrast relates to all the items
you are discussing. For example, I might describe, in one
paragraph, what the prices are like at both Pepper's and Amante;
in the next paragraph, I might compare the ingredients
available; in a third, I might contrast the atmospheres of the two
restaurants.
If I had a bit more to say about the items I was
comparing/contrasting, I might devote a whole paragraph to
how each point relates to each item. For example, I might have
a whole paragraph about the clientele at Pepper's, followed by a
whole paragraph about the clientele at Amante; then I would
move on and do two more paragraphs discussing my next point

of comparison/contrast—like the ingredients available at each
restaurant.
There are no hard and fast rules about organizing a
comparison/contrast paper, of course. Just be sure that your
reader can easily tell what's going on! Be aware, too, of the
placement of your different points. If you are writing a
comparison/contrast in service of an argument, keep in mind
that the last point you make is the one you are leaving your
reader with. For example, if I am trying to argue that Amante is
better than Pepper's, I should end with a contrast that leaves
Amante sounding good, rather than with a point of comparison
that I have to admit makes Pepper's look better. If you've
decided that the differences between the items you're
comparing/contrasting are most important, you'll want to end
with the differences—and vice versa, if the similarities seem
most important to you.
Our handout on organization can help you write good topic
sentences and transitions and make sure that you have a good
overall structure in place for your paper.
top
Cue words and other tips
To help your reader keep track of where you are in the
comparison/contrast, you'll want to be sure that your transitions
and topic sentences are especially strong. Your thesis should
already have given the reader an idea of the points you'll be

making and the organization you'll be using, but you can help
her/him out with some extra cues. The following words may be
helpful to you in signaling your intentions:
like, similar to, also, unlike, similarly, in the same way,
likewise, again, compared to, in contrast, in like manner,
contrasted with, on the contrary, however, although, yet, even
though, still, but, nevertheless, conversely, at the same time,
regardless, despite, while, on the one hand … on the other hand.
For example, you might have a topic sentence like one of these:
· Compared to Pepper's, Amante is quiet.
· Like Amante, Pepper's offers fresh garlic as a topping.
· Despite their different locations (downtown Chapel Hill and
downtown Carrboro), Pepper's and Amante are both fairly easy
to get to.
top
Some additional websites about comparison/contrast papers:
http://www.fas.harvard.edu/~wricntr/documents/CompAnalysis.
html
http://depts.washington.edu/pswrite/compare.html
http://www.unc.edu/depts/wcweb/handouts/comparison_contrast
.html

Essay 2 – (Short Story/Fiction) Argument Analysis
For the Short Story/Fiction Argument Analysis essay you will
choose a controversial issue and pick a side. Choose any short
stories/fiction articles in the class textbook. You will try to
persuade the reader that your viewpoint is logical and valid.
You will do this through research. Locate solid evidence from
outside sources and recognize and refute the opposing viewpoint
(view of the other side).
For this paper you will need:
1) Controversial issue – (Pick one/two short stories from the
textbook.)
2) Take a side on the issue
3) Include a strong introduction with an attention-getter
4) Create a Thesis Statement
a. Clearly states the controversial issue
b. Clearly states your position on the issue (for or against)
c. Includes your main points of support for the topic
5) Include background information on the topic if necessary
a. This will typically be a paragraph or shorter and is only to be
used to help your reader understand your topic if necessary
6) Research at least 1 to 2 sources from the Library Databases
or non-scholarly internet websites to use in your paper
a. Successfully and effectively incorporate them into your paper
using proper citations for each quote
7) Recognize an opposing viewpoint and refute

a. Only have to recognize one opposing viewpoint
8) Offer a course of action or a solution/proposal in your
conclusion
9) Turn in a Work Cited sheet in correct MLA format with your
paper
*A useful Website to register with (this is free) in order to
double check your citation is: http://www.easybib.com
Thesis Statement (con.):
You need to formulate a strong thesis that:
· Names the subjects being compared and contrasted
· Indicates whether the essay focuses on the subjects’
similarities, differences, or both
· States the essay’s main point of comparison or contrast-this
will be your plan of development for the paper (food, clothing,
entertainment, etc)
Note: Students may consult one online article to
compare/contrast to a textbook story. Students will either
compare/contrast two textbook stories, OR compare/contrast
one textbook story to one online article of their choice.
Textbook: Arguing about Literature (Schlib and Clifford) ISBN
number: 978-1-4576-6209-6

Paper Requirements:
Follow MLA Guidelines
Proper Heading (Name, Instructor’s Name, Class, Date) and
Header (Student’s Last Name pg #)
3 to 4 FULL pages or longer (Note: The 3rd page is not the
Works Cited page)
Double spaced
1 inch margins
12 point Times New Roman font
3rd person Point of View
No Contractions
Quotes (minimum of two)
Internal Citations
Works Cited page for any sources
After the essay, you need discussion:
What two stories/articles did you choose for Essay 2?
What are the articles about?
Instruction
Each question is one paragraph

One paragraph at least 5-7 sentences
HCC – Comp 2

Due Date 1159 p.m. EST, Sunday of Unit 1 Points 100 .docx

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