Overview of DVB-T standard to deploy Digital Terrestrial Television
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DVB-T is a technical standard for digital terrestrial television broadcasting that specifies framing, channel coding, and modulation. It is used in over 40 countries with nearly 200 million receivers sold, mostly in Europe. Benefits of DVB-T include better quality TV, improved population coverage, spectrum efficiency allowing more channels, and enabling HDTV and reception on mobile devices. Key issues in deploying DVB-T networks include establishing appropriate legal and regulatory frameworks, network planning, and content distribution infrastructure.
Overview of DVB-T standard to deploy Digital Terrestrial Television
- 2. DVB-T is a technical standard, developed by the DVB Project, that specifies the framing structure, channel coding and modulation for digital terrestrial television (DTT) broadcasting. DVB-T services are on air in more than 40 countries and nearly 200 million receivers have been sold, of which 150 million in Europe alone* History of the standard: 1997 - First version was published 2009 – DVB-T2 specification was published Benefits of DVB-T deployment: • Better quality television service • Enables better coverage of population in cost effective manner • Spectrum efficiency (up to 10-12 programme** on one channel, instead of one by analogue) • Enables HDTV • Reception on mobile and portative devices (DVB-H) • Organization of local programming * DVB Fact Sheet - May 2010 * * Depends on the chosen modulation type and channels’ bit-rate.
- 3. Channels DTT DTT Pay TV Distribution and network platform operator network Content operator operator and retail
- 4. The following issues to be addressed Legal issues: • New broadcasting legislation needed - appropriate regulatory frameworks • Piracy and rights’ acquisition Technical issues: • Broadcasting network planning • Delivering of content to transmitters – distribution network (to carry HD) Marketing issues: • Content and products • Right revenue generation model • Appropriate pricing strategy • Distribution channels
- 5. # Terrestrial Satellite Cable IPTV Capacity 100 200 More than 300 Reach National wide National wide Dense urban Dense urban Capex/Subscriber Low; Low; High; High; Convenience of bundling Video/ Data Video/Data/Voice Video/ Data/Voice Video/ Data/Voice Analog Globally phasing out Globally phased out Globally phasing out Not available Unless Pay TV market has Lack of attractive Providing quite large Providing ubiquitous FTTH Time to market high penetration and offerings and other subscriber base infrastructure adopted DP capable DP STB availability
- 6. Breakdown of customer base between DP 100% 90% 60.8 58.2 65.2 85.8 100.0 80% 91.0 84.1 100.0 70% 93.5 DTV 60% Pay TV 100.0 IPTV 50% 62.2 68.2 68.9 DTH 83.9 55.0 36.0 Cable 40% 55.9 11.0 DTT 2.7 3.0 6.0 7.8 ATT 30% 2.0 10.2 19.3 26.7 37.0 14.6 2.0 20% 36.5 75.0 14.0 4.1 58.6 18.4 53.2 42.9 43.9 10.8 10% 14.5 27.0 13.3 2.0 10.7 0.2 7.0 11.0 16.2 10.0 14.0 0% 1.1 0.0 0.0 0.0 0.0 1.8 0.0 0.0 UK Italy Spain France Germany Sweden Finland Denmark Netherlands
- 7. Country Launch Business model Operator Content HH (m) MP % of HH 18,700 73,2 Q4 2002 Free Freeview 50 FTA (Q2 2010) (Q2 2010) UK 50 FTA + 3 0,5 2,0 Q1 2004 Free+Pay TV Top Up TV Packs/VoD (Q2 2010) (Q2 2010) 17,746 72,0 Q1 2004 Free Tivùsat 40 FTA (Q2 2010) (Q2 2010) Italy 3,3* 14,0 Q1 2006 Free+Pay TV Mediaset 4 FTA + VoD, PpV (Q2 2010) (Q2 2010) 15, 3 89,3 Free TDT 30 FTA (Q1 2010) (Q1 2010) Spain Q4 2005 Gol TV, AXN, Canal 0,19 1,11 Free+Pay TV TDT Premium Plus 2 (Q2 2010) (Q2 2010) 15,3 56,8 France Q1 2005 Free TNT 20 FTA (Q1 2010) (Q1 2010) 4,2 11,3 Germany Q1 2003 Free 24 FTA (Q3 2009) (Q3 2009)
- 8. Country Launch Business model Operator Content HH (mln) MP % of HH Boxer 0,66 16,2 Sweden 1997 Free+Pay TV 8 FTA + 30 Pay TV (Teracom) (Q4 2009) (Q4 2009) PlusTV 0,25 10,0 Finland Q3 2006 Free+Pay TV 18 Pay TV (Teracom) (Q4 2009) (Q4 2009) Boxer 0,045 1,76 Denmark Q4 2009 Free+Pay TV 8 FTA + 30 Pay TV (Teracom) (Q4 2009) (Q4 2009) 0,34 15,7 Norway Q4 2007 Free+Pay TV Riks TV 4 FTA + 18 Pay TV (Q4 2009) (Q4 2009) ZUUMtv 0,04 7,3 Estonia 2006 Free+Pay TV 5 FTA + 23 Pay TV (Starman) (2008) (2008) 0,022 2,6 Latvia Q3 2009 Free+Pay TV Lattelcom 5 FTA + 38 Pay TV (Q4 2009) (Q4 2009) Digitenne 0,89 14,0 Netherlands 2010 Free+Pay TV 3 FTA + 20 Pay TV (KPN) (Q3 2010) (Q3 2010)
- 9. Experience in DVB-T network deployment Name Origin country DTT network operator Levira (Estonia) Media Broadcast (Germany) RTÉNL (Ireland) Rohde & Schwarz Germany Elettronica Industriale (Italy) Norkring (Norway) KPN(Netherlands) Teracom (Sweden) Квант-Эфир Ukraine UDTVN (Ukraine) Harris Corporation USA Arqiva (UK) Grass Valley USA LVRTC (Latvia) Broadcast Service Denmark (Denmark) TDF Group (France ) NEC Corporation Japan Arqiva (UK) Digea (Greece)
- 10. Key points in transmitter’s selection: • Operating cost efficiency — best-in-class power consumption • The size of a transmitter • Compact footprint • Maintenance cost • Fully compliant with regulations Key considerations when picking out technology partner: • Financial stability • Commission and system deployment aid • Support service availability • Training facilities
- 11. Conax NDS Nagravision Irdeto Country Operator Platform Country Operator Platform Country Operator Platform Country Operator Platform Estonia ZUUMtv DTT Finland Canal Digital DTH Italy Mediaset DTT Spain TDT Premium DTT Antenna Hungary DTT France CanalSat DTH Spain TDT premium DTT Czech Skylink DTH Hungária Sky Finland Plus TV DTT Germany DTH UK TopUp TV DTT UK BSkyB DTH Deutschland Latvia Lattelecom DTT Italy Sky Italia DTH France CanalSat DTH Middle East Orbit Showtime DTH Sky Lithuania TEO DTT Sweden Viasat DTH Germany DTH Deutschland Netherlands KPN DTT Turkey D-Smart DTH Poland Cyfra+ DTH Norway Norkring DTT Spain ONO Cable Spain Digital+ DTH Kabel Finland Canal Digital DTH Germany Cable Turkey Digitürk DTH Deutschland Estonia Starman Cable Netherlands UPC Nederland Cable France Numéricâble Cable Kabel Latvia Baltkom Cable Poland Aster Cable Germany Cable Deutschland Turkey Turksat Cable Russia Sistema IPTV Netherlands UPC Nederland Cable Germany T-Entertain IPTV Germany Arcor IPTV UK Virgin Media Cable
- 12. TV HH – 1.000.000 Penetration of Pay TV (% of HH) – 18.6 % Market from delivery platform and business model perspective 900,000 814,000 800,000 700,000 600,000 500,000 500,000 Free 400,000 Pay TV 314,000 300,000 186,000 200,000 150,000 100,000 28,000 5,000 0 3,000 0 0 0 0 Terrestrial Satelitte Cable MMDS/MITRIS IPTV Overall
- 13. TV HH – 1.000.000 Penetration of DTV (% of HH) – 54.11 % Market from delivery platform and broadcasting format perspective 600,000 503,000 541,000 500,000 459,000 400,000 314,000 300,000 Analogue Digital 200,000 145,000 100,000 5,000 28,000 5,000 0 0 0 0 0 Terrestrial Satelitte Cable MMDS/MITRIS IPTV Overall Market from business model and broadcasting format perspective 600,000 541,000 500,000 500,000 459,000 400,000 314,000 300,000 Analogue Digital 200,000 145,000 100,000 41,000 0 Free Pay TV Overall
- 14. CAPEX – 12,000 mln. AZN OPEX – 8,000 mln. AZN Number of subscribers – 170,000 Generation of profit – As of 3 year