Dynamic Number Insertion: Digital Media Optimization
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The document outlines the importance of integrating dynamic number insertion technology for digital marketing campaigns, emphasizing its role in enhancing trust and increasing conversion rates for phone leads. It notes that Indian customers prefer calling over filling out forms, with significant improvements in conversion metrics when phone numbers are prominently displayed. Additionally, it details strategies for tracking ROI from phone leads and optimizing customer experience through call management systems.
Dynamic Number Insertion: Digital Media Optimization
- 1. Overview ► First 9 Slides Functional Details ► Next 4 Slides Presenting Dynamic Number Insertion Technology *A Must Have for every Digital Marketing Agency
- 2. Giving a Phone Number on the Landing Page Builds Trust. *Campaigns see up to 20% Higher Conversion Rates even through form submission if the Number is Prominently Mentioned
- 3. Indian Customers prefer talking rather than filling up a form. 60% customers who urgently need to buy will prefer calling Nearly 50% of them bounce if the Number is Not Mentioned Prominently
- 4. Phone leads have much better conversion rates! Expect a 15 to 25% better conversion for Phone Leads
- 5. You optimize Digital Marketing Campaigns for every Form Conversion. Awesome!
- 6. But you are Not Optimizing campaigns for Phone Leads Not Awesome!
- 7. What Can You Do! *Integrate - Dynamic Number Insertion Technology on every landing page for each campaign you manage for your clients.
- 8. Every call that you get in response to your campaign is not just a call… It’s a ‘loaded intelligence’ input with several data points
- 9. Ensure Your Digital Analytics ranks the key words bringing call as “Stop” 866-891-0888 866-891-0888 866-891-0888 866-891-0888 Use same number for all concurrent Visitors Visitor 1 Visitor 2 Visitor 3 Visitor 4 Keyword 1 Keyword 2 Keyword 3 Keyword 4
- 10. Visitor 1 Visitor 2 Visitor 3 Visitor 4 Keyword 1 Keyword 2 Keyword 3 Keyword 4 Know which Search Key Word or Web Property has got you a hot lead 866-891-0819 866-891-0818 866-891-0820 866-891-0821 Or better, USE Different Numbers for every Concurrent Visitor
- 11. *Show Clients “THE REAL” ROI by tracking Phone Leads Web Phone All Campaign Leads Campaign Conversions Web – 3.5% Phone - 6.5% 345 451 796 12 28 Overall 40 ROI - 125% ROI > 250%
- 12. There’s a lot More Intelligent Call Connect Hosted IVR Services Perception Management Ideal for Lead Gen. Route calls basis Pin Code, Efficiency Score, Round Robin, Medium Language or Mobile Circle. Every Call gets recorded. Manage customer experience by shortened voice response system. Direct by language & location. Prevent leads getting old at call center In-Depth analysis of each call let’s you uncover the real quality of leads and tag this data with the lead source. Rank offline mediums by quality and quantity of leads.
- 13. Overview ► First 11 Slides Functional Details ► 2 Slides Presenting a Big Data Analytics Platform *A Must Have for every Brand
- 14. Campaign Wise Numbers Allocation Campaign 1 Campaign 2 Campaign 3 Campaign 4 0804538XX- 01 to 24 10% More Numbers than Expected Peak Concurrent User Traffic Setting Up Java Script Integration Landing Page 1 to 4 For each landing page Java Script will be provided. 0804538XX- 25 to 50 0804538XX- 51to 75 0804538XX – 76 to 99 Display Messages Please Call 08045-386-765 to Speak to Our Sales Officer Thanks for Your Call you are talking to Shalini Intelligent Call Forwarding Decide on Logic for Routing calls basis Search Key Word, Web Property, Language or Mobile Circle. Every Call gets recorded for doing Perception mapping.
- 15. therefore’s Cloud Based System Ethnographic Observations Human intelligence – Cognitive Listening - Rate Leads on 15 Parameters 100% Complete Digital Analytics Dashboards Customer Calls and Gets Connected to Customer Care / Sales Executive Process Flow Customers See Different Number for Dynamic Number Insertion Technology Captures Ref URL and Lead Source for every Incoming Call
- 16. Thank You Boost your Digital Campaigns’ performance with most advanced real-time 100% complete analytics dashboard. For every offline conversion. Call now - 9773135566