VLSCM: Very Large Scale Communication Mapping
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The document discusses a neurological approach to Very Large Scale Communication Mapping (VLSCM), aiming to bridge the gap between consumer perceptions and business communication using media. It emphasizes the importance of understanding consumer behavior to create effective business strategies and leverage opportunities for decision-making. Additionally, it outlines a comprehensive business plan that includes various aspects such as client servicing, resources, and revenue generation within the VLSCM framework.
VLSCM: Very Large Scale Communication Mapping
- 1. VLSCMVery Large Scale Communication MappingA Neurological Approach Dr. Anar D. Rupji
- 2. AgendaThe ConceptHow to do itHow Stakeholders BenefitBusiness Plan & 9 VerticalSummery
- 3. The ConceptMedia is always broadcasting… largely what Businesses have to say. This broadcast creates different Perceptions amongst Consumers. My objective is to map these Perceptions and create a platform for Businesses where they can then blend their Intelligence with the knowledge that can be gather to generate Wisdom. Wisdom which can be used to make strategies decisions more efficiently and quickly. Make Businesses Wiser… That’s My Mission…
- 4. The ConceptMedia UniverseThey Broadcast… That’s their jobConsumerReceives Media broadcast and create Perceptions. These Perceptions are random and difficult to control. My objective is to mapping these perceptions and connect a link between consumers and the business fraternityBusiness FraternityThey largely use Media as a medium to communicate to Consumers. There may exist a weak link between what business wants to communicate and what media actually communicates.VLSCMMapping the broadcast created by media, compare it with the communications business intended to communicate, and map the Perception the communication actually created. In the process find the missing links in the overall communication process.
- 5. The ConceptProsumer:Prosumer is God, He is everywhere. He is everybody. He knows everything. He can take any Avatar. He is the creator. He is the protector. He is the controller. He is the destroyer. He doesn’t have any boundaries. He exists in this Prometheus virtual world. He has the power of masses….. He is you. He is me He is everybody.
- 6. The ConceptMedia:They are the message carriers and carry messages what the Businesses has to say. They are largely categorized in two parts Paid Space and the Non-Paid Space. The Paid Space comprises of Advertising, Promotions, Sponsorships, Events, etc. the Non-Paid space comprises of Public Relations, Business Communications, etc... each one of them having their own Media Vehicles and Business Economics.
- 7. The ConceptBusiness Fraternity:They are most important stakeholders and bulk of client base, surviving together as an industry and competing within as Businesses and Brands. The other parts are the Government and the Legislation which are controlling them. Businesses are the ones who want to speak or send messages across, and they use Media as a medium.
- 8. The ConceptBrand today has become serious concern for Business. And with fragmented communications channel it is becoming further difficult for Businesses to manage issues and have a reasonable Reason for Existence. Businesses need to know what consumers are thinking, how they behave, the “Neurological study of how consumers behave is the Mantra.”
- 9. The ConceptConsumers are incredibly powerful and their behavior has massive impact not just on businesses but on society as a whole. Consumers are drive by communication, communication drives perception, perception drives consumption and purchase. With no one to buy there is nothing to sale. Similarly when no one is listening there is no point shouting (Media communication, advertising, PR).
- 10. The ConceptToday the Consumers Behavioral has changed, they have become more vigilant, fortunately or unfortunately they control the larger end of the stick. Business hence has to look at them with different dimensions, different frame of reference. The classical or the conventional way will not be sufficient to answer questions they face. A referential frame is the need of time.
- 11. VLSCM“Consumers are Commerce”, and most important link driving Business and Brands. Consumers constantly innovate and Businesses today are trying to guess and understand their taste. And to keep up the pace they are constantly launching new product, brands, but there is a problem… majority of them fail. They fail because the consumer dint want itThe market is missed The time is miscalculated or the price is wrong.
- 12. VLSCMVALCM is an attempt to answer few questions, gain some power, manage and control issues Business face today and leverage them with opportunities. Leveraging Wisdom…
- 13. How to do it
- 15. The Value CalculusWisdom will see future Opportunity along with the current one.Data with Intelligent can see only current Opportunity The Pyramid & Vigilance: Conventional media research agencies provide businesses with Data. Intelligences is what Businesses always have, no one can teach them that. VLSCM will help Businesses to climb two level up the pyramid, increasing their potential and gaining advantage, vigilance and opportunity to see further where others cant. Helping Businesses to Create Future and not only Predict it…
- 17. ProcessOutputInputPerception Canvas Quadrant Systems Modeling SystemsRelational SystemsNeuromersPerception FrameworkKnowledge EngineeringBuzzAngelsIndexing & Tagging SystemsProsumer MatrixConsultancy & Client Servicing Visualization ToolsLogic & Decision Architecture Machine Learning De-learning & Teaching Loopback & Loopforward Business LogicsMonitoring & Measurement SystemsOn Demand SurveyResearchContent AnalystSemantic Engineering Periodicals & White PapersData Aggregation SystemsData from Media Universe is pumped into the system using different innovative techniques & coined methodologies. Neuro-Linguistic ProgrammingStorage & Archival Knowledge EngineeringThis is the domain where businesses can blend their business intelligence with the knowledge we provide to gain wisdom. This is a platform to carry out their own analytics with on demand services. This domain has great scope for Knowledge innovation and revenue generation.Data Transformation SystemThis is the domain where Data is transformed to Knowledge. Most of the work is automated while some needs manual interventions. It also provides a platform for businesses to blend their business intelligence and construct own system oriented architecture.
- 18. Input
- 19. Process
- 21. Out Put
- 24. Leveraging Businesses with opportunities
- 25. Facilitating Business to get things sorted
- 26. Measuring right value for money
- 27. Help Businesses to hit their targets regularly
- 28. Help creating strong bindings with consumers
- 29. Protect their Brand and hence their Business
- 30. Strategies Moves
- 31. To Achieve Goal
- 32. To Create Value
- 34. Optimized and Manage Cost
- 35. Manage Threats
- 37. To Look at a Broader Horizon
- 39. Take The Risk
- 40. And Managing It
- 41. Change Problems to Opportunities
- 42. Help identifying their real image
- 43. Business Plan & 9 Verticals for VALCMThis can be looked as a serious Business
- 45. Vertical 1: Customer Who are our Customers?All Businesses Large or Small Media Research AgenciesInvestors Planning and Audit CompaniesCelebrities , Politicians, PersonalitiesBroadcasters, Media Planners and Media BuyersPublic Relation Agencies and Publication HousesAdvertising and Creative AgenciesThis list is big…
- 46. Vertical 2: Client Servicing What and how will we ServeLatest techniques SoD “Service on Demand”Establish KPO “Knowledge Process Outsourcing”RCeS “Remote Controlled e-Servicing”How will they be integrated with the restMost of our product will be on a e-platform hence most of the client servicing will be integrated with the product itself.
- 47. Vertical 3: ChannelWhat are the channel Internet is the core channel we will be using.Other channel such a print i.e. Research White Papers, Reports, Books and PeriodicalsDirect Communication and Client PresentationsSeminars and ConferencesMost of our are channels will be integrated Media is also one of the Prime channel but will be largely used to source Data and Knowledge.
- 48. Vertical 4: ValuesWhat Values will we addSaaS: Software as a serviceIaaS: Infrastructure as a ServicePaas: Platform as a ServiceCoined Techniques and MethodologiesResearch Products and Services
- 49. Vertical 5: ActivitiesWhat Activities will we carry.Research Product DevelopmentPlatform DevelopmentIntegration Planning Infrastructure
- 50. Vertical 6: ResourcesWhat Resources will we be using.Mass MediaPrint TVRadioInternetOpen Source Tools and Platform to keep cost lowPeopleComputers and other Peripherals
- 51. Vertical 7: Key PartnersThe PeopleInstitutes People or Employees VendorsOutsourcingTopological Network Members
- 52. Vertical 8: CostThe bulk of the cost is the infrastructure SalariesTravels Media Research overheads
- 53. Vertical 9: RevenuePlatformSaaSPaaSIaaSResearch White PapersProduct and Services Research Tools Periodicals and BooksClient Servicing and KPOConsultancy
- 54. SummaryConventional mapping solutions are non-relativistic and lack integration. They bombard businesses with Data which is ambiguous. Businesses has to spend billions more to understand the data and generate value for it. Leveraging Business with wisdom and opportunities to make wiser decisions more effectively and quickly. Help channelizing their spends to gain optimized value.Help businesses understand Perceptions and not just generate numerical volumes.