Dynamics Business Conference 2015: Creating a Business Intelligence Strategy
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The document discusses the importance of developing a business intelligence (BI) strategy to transform raw data into actionable insights for decision-making. It highlights the challenges businesses face in obtaining relevant information and presents strategies to improve sales and membership analysis. The document also outlines steps to establish a BI strategy, including setting departmental goals and assigning responsibilities.
Dynamics Business Conference 2015: Creating a Business Intelligence Strategy
- 1. #DYNBC15 Creating a Business Intelligence Strategy Ben Watt & Andy Mason Consultants m-hance
- 2. #DYNBC15 What is BI? Business intelligence (BI) Def: The set of techniques and tools for the transformation of raw data into meaningful and useful information for business analysis purposes.
- 3. #DYNBC15 Strategy – Why Bother? Getting relevant information out of your system is difficult and painful Not having timely and accurate information can significantly impair decision making Failure to measure against your goals can make progress difficult to manage 2. 1. 3.
- 6. #DYNBC15 No prizes for guessing which ones
- 7. #DYNBC15 Sales Analysis 15.00% 25.00% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% Sales Sales Year on Year 2013 2014
- 8. #DYNBC15 25.00% 50.00% 5.00% -15.00%-15.00% -10.00% -20.00% -10.00% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 2013 2014 Sales by Product Type Clothing Safety Equipment Accessories Sales Analysis DRIFT
- 9. #DYNBC15 Membership Analysis 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% New Memberships New Memberships Year on Year 2013 2014
- 10. #DYNBC15 Membership Analysis 10.00% 25.00% 5.00% -20.00% -25.00% -20.00% -15.00% -10.00% -5.00% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 2013 2014 Membership Types Year on Year New Memberships Membership Renewals DRIFT
- 12. #DYNBC15 Where to go from here?
- 13. #DYNBC15 List out Departmental Goals Improve Membership Attrition by 20% year on year. Increase sales across the UK by 10% this year. 1
- 14. #DYNBC15 Associate Questions to Goals 2 How many new members do we have each month? How many members are failing to renew and why? Which members are likely to leave me next month? Where do we raise the most and least revenue from events? What are our most popular products? I need to be able to analyse sales by…
- 17. #DYNBC15 Think about Delivery 5 Frequency Audience Story
- 18. #DYNBC15 Start a Project 6 Start small Review
- 19. #DYNBC15 7
- 20. #DYNBC15 You should end up with BI Strategy
- 21. © m-hance ltd 2015 #DYNBC15 Creating a Business Intelligence strategy Ben Watt Microsoft Dynamics Consultant m-hance Andy Mason Pre-Sales Consultant m-hance
Editor's Notes
- #10: Add Previous Years
- #12: Previous Years
- #24: The questions you ask will get more interesting and more valuable. If you follow this you should end up with…
- #25: Increased scope and better overall vision Align reporting to organisational goals Gives Proper Accountability for quality of answers to questions Gives everyone the ability to ask questions and increasingly complex ones Results in manageable but high quality projects. Ability to as any question of your business and give you a process by which to log those questions, ensure the most important questions are answered first and implement answers that are tied to