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Using Predictive
James Taylor,           Analytics:
       CEO
                Secrets to Creating a
                Successful Predictive
                          Enterprise
Your Presenter – James Taylor
 CEO of Decision Management Solutions
 Works with clients to improve their
 business by applying analytic technology
 to automate & improve decisions
 Spent the last 9 years championing
 Decision Management and developing
 Decision Management Systems




                                  © Decision Management Solutions, 2011   2
The world is changing
                                       Changing Scale



Changing Expectations




               Changing Interactions
                                  ©2011 Decision Management Solutions   3
Staying competitive requires analytics




   #1 Data
             #2 Know-how
                                     #3 Intelligence




                           ©2011 Decision Management Solutions   4
Beyond strategic to operational

 Strategic Decisions
 • Few in number, large impact
 • Should we acquire this company or exit this market?


 Tactical Decisions
 • Management and control, moderate impact
 • Should we reorganize this supply chain, change risk management approach?


 Operational Decisions
 • Day-to-day decisions that affect one transaction or customer
 • Best offer for this customer? How risky is this loan? Is this claim fraudulent?




                                                         ©2011 Decision Management Solutions   5
Decisions are critical


         Manual                         Not Made
Before            Managed

 After                                   Not Made
         Manual
                  Managed

         New
                         Larger boxes represent more decisions, by volume




                                     ©2011 Decision Management Solutions    6
Decisions are everywhere




                       © Decision Management Solutions, 2011   7
In a Predictive Enterprise, analytics are…
             Used in every transaction
Pervasive



             At the point of contact/delivery
             In operational decision making

             From reporting to prediction and forecasting
Predictive




             Data mining
             Predictive analytics and scoring
Actionable




             Decisions being made, actions being taken
             Decision Management Systems
             Decision Support Systems
                                        ©2011 Decision Management Solutions   8
The three
                    legged stool
                                                Going
      Decisions,
                                               beyond
        not just
                                               “Aha!”
      predictions
                                              moments



Predictive          Predictive                          Industrialized
Analytics           Enterprise                            analytics



                                   ©2011 Decision Management Solutions   9
Predictive Analytics
Predict Risk


How risky is this
customer’s
application for
service…

And how should
we price it?

                    © Decision Management Solutions, 2011   11
Predict Fraud




How likely is this claim to be fraudulent…
and what should we do about it?
                          © Decision Management Solutions, 2011   12
Predict Opportunity

What represents the
best opportunity to
maximize loyalty
and revenue?

And when should
we promote it?


                      © Decision Management Solutions, 2011   13
Decisions – not
just predictions
Knowing is not enough



     Those who know first, win

      Those who ACT first, win
     Provided they act intelligently


                         ©2011 Decision Management Solutions   15
Embed Predictive Analytics




                 ?

                 ?       Decision




                       © Decision Management Solutions, 2011   16
The three-legged stool
Bring three groups together



                 Business




                Decision




                            © Decision Management Solutions, 2011   18
Going beyond “Aha!”
          moments
Don’t just make decisions




                        ©2011 Decision Management Solutions   20
Create continuous improvement




                      ©2011 Decision Management Solutions   21
Experiment to learn and adapt




                       © Decision Management Solutions, 2011   22
Industrializing analytics
Industrial analytics
Cottage industries don’t scale




                                 Factories do
Infrastructure for industrial analytics

                 Design
                  Tools



   Data                       Data
Management                visualization
                          and analysis


                                            Decision
                              Deployment
               Model                        Service                               Production
             Repository                                                           Application
                                           Executable
                                             Model




             Modeling
             Algorithms


                                              Operational
                                               Database



                                                ©2011 Decision Management Solutions      25
Questions?
Wrap Up
3 Steps to success


                     Discover
                     Build
                     Improve




                     © Decision Management Solutions, 2011   28
Begin with the Decision in mind

                    Find the decisions
                    that matter to your
                    business and manage
                    them to maximize
                    analytics




                        © Decision Management Solutions, 2011   29
Create an Analytic Factory
Decision Management Systems
              What if you could make your systems active
              participants in optimizing your business?
              What if your systems could act intelligently
              on their own?
              Decision Management Systems can do all
              that and more. This book shows how to
              integrate operational and analytic
              technologies to create more agile,
              analytic, and adaptive systems.

              For more information:
              decisionmanagementsolutions.com/book



                             © Decision Management Solutions, 2011   31
Decision Management Solutions
Decision Management Solutions helps companies change
the way they think about decisions and realize the full
value of predictive analytics and business rules
technologies.

To help you see how Decision Management can make a
difference to your organization and help you meet your
business objectives, I would like to offer you a free one-
hour consultation. Wide-ranging or focused, you can ask
whatever you like without obligation.

To schedule your session, email me:
jtaylor@decisionmanagementsolutions.com

I look forward to hearing from you.



www.decisionmanagementsolutions.com
Thank You

        Sign up for our newsletter, check out
                      recordings and more at
           decisionmangementsolutions.com

    Information on our Predictive Enterprise Success service at

decisionmanagementsolutions.com/predictive-enterprise-success



                                    James Taylor, CEO
              jtaylor@decisionmanagementsolutions.com
                                                                  33
All Analytics is an interactive community created for the
  advancement of the analytics discipline. AllAnalytics.com is the
place to turn for great technology insight, practical advice, and big-
  picture thought leadership on the business of data intelligence.

 Here a rich and varied group of participants, including corporate
executives, IT professionals, and other line-of-business managers,
 share their experiences and know-how on business intelligence,
advanced analytics, and data management. They provide guidance
 based on concrete experience and deep research through topical
   blogs as well as message boards, interactive chats, and, in a
      special series called Point/Counterpoint, text debates.

       You can conquer the challenges of big data.
     And All Analytics will give you the tools to do so.

                 http://www.allanalytics.com

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Using Predictive Analytics: Secrets to Creating a Successful Predictive Enterprise

  • 1. Using Predictive James Taylor, Analytics: CEO Secrets to Creating a Successful Predictive Enterprise
  • 2. Your Presenter – James Taylor CEO of Decision Management Solutions Works with clients to improve their business by applying analytic technology to automate & improve decisions Spent the last 9 years championing Decision Management and developing Decision Management Systems © Decision Management Solutions, 2011 2
  • 3. The world is changing Changing Scale Changing Expectations Changing Interactions ©2011 Decision Management Solutions 3
  • 4. Staying competitive requires analytics #1 Data #2 Know-how #3 Intelligence ©2011 Decision Management Solutions 4
  • 5. Beyond strategic to operational Strategic Decisions • Few in number, large impact • Should we acquire this company or exit this market? Tactical Decisions • Management and control, moderate impact • Should we reorganize this supply chain, change risk management approach? Operational Decisions • Day-to-day decisions that affect one transaction or customer • Best offer for this customer? How risky is this loan? Is this claim fraudulent? ©2011 Decision Management Solutions 5
  • 6. Decisions are critical Manual Not Made Before Managed After Not Made Manual Managed New Larger boxes represent more decisions, by volume ©2011 Decision Management Solutions 6
  • 7. Decisions are everywhere © Decision Management Solutions, 2011 7
  • 8. In a Predictive Enterprise, analytics are… Used in every transaction Pervasive At the point of contact/delivery In operational decision making From reporting to prediction and forecasting Predictive Data mining Predictive analytics and scoring Actionable Decisions being made, actions being taken Decision Management Systems Decision Support Systems ©2011 Decision Management Solutions 8
  • 9. The three legged stool Going Decisions, beyond not just “Aha!” predictions moments Predictive Predictive Industrialized Analytics Enterprise analytics ©2011 Decision Management Solutions 9
  • 11. Predict Risk How risky is this customer’s application for service… And how should we price it? © Decision Management Solutions, 2011 11
  • 12. Predict Fraud How likely is this claim to be fraudulent… and what should we do about it? © Decision Management Solutions, 2011 12
  • 13. Predict Opportunity What represents the best opportunity to maximize loyalty and revenue? And when should we promote it? © Decision Management Solutions, 2011 13
  • 14. Decisions – not just predictions
  • 15. Knowing is not enough Those who know first, win Those who ACT first, win Provided they act intelligently ©2011 Decision Management Solutions 15
  • 16. Embed Predictive Analytics ? ? Decision © Decision Management Solutions, 2011 16
  • 18. Bring three groups together Business Decision © Decision Management Solutions, 2011 18
  • 20. Don’t just make decisions ©2011 Decision Management Solutions 20
  • 21. Create continuous improvement ©2011 Decision Management Solutions 21
  • 22. Experiment to learn and adapt © Decision Management Solutions, 2011 22
  • 24. Industrial analytics Cottage industries don’t scale Factories do
  • 25. Infrastructure for industrial analytics Design Tools Data Data Management visualization and analysis Decision Deployment Model Service Production Repository Application Executable Model Modeling Algorithms Operational Database ©2011 Decision Management Solutions 25
  • 28. 3 Steps to success Discover Build Improve © Decision Management Solutions, 2011 28
  • 29. Begin with the Decision in mind Find the decisions that matter to your business and manage them to maximize analytics © Decision Management Solutions, 2011 29
  • 31. Decision Management Systems What if you could make your systems active participants in optimizing your business? What if your systems could act intelligently on their own? Decision Management Systems can do all that and more. This book shows how to integrate operational and analytic technologies to create more agile, analytic, and adaptive systems. For more information: decisionmanagementsolutions.com/book © Decision Management Solutions, 2011 31
  • 32. Decision Management Solutions Decision Management Solutions helps companies change the way they think about decisions and realize the full value of predictive analytics and business rules technologies. To help you see how Decision Management can make a difference to your organization and help you meet your business objectives, I would like to offer you a free one- hour consultation. Wide-ranging or focused, you can ask whatever you like without obligation. To schedule your session, email me: jtaylor@decisionmanagementsolutions.com I look forward to hearing from you. www.decisionmanagementsolutions.com
  • 33. Thank You Sign up for our newsletter, check out recordings and more at decisionmangementsolutions.com Information on our Predictive Enterprise Success service at decisionmanagementsolutions.com/predictive-enterprise-success James Taylor, CEO jtaylor@decisionmanagementsolutions.com 33
  • 34. All Analytics is an interactive community created for the advancement of the analytics discipline. AllAnalytics.com is the place to turn for great technology insight, practical advice, and big- picture thought leadership on the business of data intelligence. Here a rich and varied group of participants, including corporate executives, IT professionals, and other line-of-business managers, share their experiences and know-how on business intelligence, advanced analytics, and data management. They provide guidance based on concrete experience and deep research through topical blogs as well as message boards, interactive chats, and, in a special series called Point/Counterpoint, text debates. You can conquer the challenges of big data. And All Analytics will give you the tools to do so. http://www.allanalytics.com