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An Introduction
                    to Decision
                  Management
James Taylor
       CEO
Your presenter – James Taylor
 CEO of Decision Management Solutions
 Works with clients to improve their
 business by applying analytic technology
 to automate & improve decisions
 Spent the last 9 years championing
 Decision Management and developing
 Decision Management Systems




                                       © Decision Management Solutions, 2012   1
Introducing Decision
Management Systems
A changing world
                                     Changing Scale



Changing Expectations




                 Changing Interactions
                                         © Decision Management Solutions, 2012   3
What are Decision Management Systems?

     Agile




                 Analytic




                                      Adaptive


                            © Decision Management Solutions, 2012   4
Decision Management Systems…

   Keep the             Are
  decision in       transparent
    mind              and agile

     Are
                     Test, learn,
  predictive
                    and improve
 not reactive
                        © Decision Management Solutions, 2012   5
3 Steps to Decision Management


                       Discover
                       Build
                       Improve




                          © Decision Management Solutions, 2012   6
Discover
Decision Management Systems…

   Keep the             Are
  decision in       transparent
    mind              and agile

      Are
                     Test, learn,
   predictive
                    and improve
  not reactive
                        © Decision Management Solutions, 2012   8
Decisions




            Making choices or
            selections and taking
            action

                   © Decision Management Solutions, 2012   9
Different kinds of decisions


 Strategic Decisions
 • Few in number, large impact
 • Should we acquire this company or exit this market?

 Tactical Decisions
 • Management and control, moderate impact
 • Should we re-organize this supply chain, change risk management approach?

 Operational Decisions
 • Day-to-day decisions that affect one transaction or customer
 • Best offer for this customer? How risky is this loan? Is this claim fraudulent?



                                                       © Decision Management Solutions, 2012   10
Suitable decisions



  Repeatable          Non trivial


  Measurable
                     Candidate for
   business
                      automation
    impact
                        © Decision Management Solutions, 2012   11
Operational decisions everywhere




                          © Decision Management Solutions, 2012   12
Decisions implement strategy




                          © Decision Management Solutions, 2012   13
Decisions are the focal point for risk




                     Risk is not acquired in
                     “big lumps” but one
                     transaction at a time




                              © Decision Management Solutions, 2012   14
Decisions maximize customer value




                          © Decision Management Solutions, 2012   15
Decisions scale for large impact


                                        Strategic
                                        Decision
                                        Tactical
                                        Decision
                                  Operational
                                   Decision



                            © Decision Management Solutions, 2012   16
Advice: Begin with the Decision in mind


                           Discover
                           Build
                           Improve

                 Find the decisions that
                 matter to your business and
                 model them
                             © Decision Management Solutions, 2012   17
Build
Decision Management Systems…

   Keep the             Are
  decision in       transparent
    mind              and agile

      Are
                     Test, learn,
   predictive
                    and improve
  not reactive
                        © Decision Management Solutions, 2012   19
Build decision-making components


             Operational
             Systems


                                                    Decision




             Analytic
             Systems
                           © Decision Management Solutions, 2012   20
Manage the rules of decisions




                Decision




                           © Decision Management Solutions, 2012   21
Unmanageable business rules




public class Application {
private Customer customers[];
private Customer goldCustomers[];
...
public void checkOrder() {
 for (int i = 0; i < numCustomers; i++) {
  Customer aCustomer = customers[i];
  if (aCustomer.checkIfGold()) {
   numGoldCustomers++;
   goldCustomers[numGoldCustomers] = aCustomer;
   if (aCustomer.getCurrentOrder().getAmount() > 100000)
    aCustomer.setSpecialDiscount (0.05);
  }
 }
}




                                                           © Decision Management Solutions, 2012   22
Clarity and transparency are needed
            If customer is GoldCustomer
             and Home_Equity_Loan_Value is more than $100,000
             then college_loan_discount = 0.5%
            If member has greater than 3 prescriptions
             and prescription’s renewal_date is less than 30 days in the future
              then set reminder=“email”
            If patient’s age is less than 18
             and member’s coverage is “standard”
             and member’s number_of_claims does not exceed 4
              then set patient’s coverage to “standard”




                                                    © Decision Management Solutions, 2012   23
Patterns inform decision-making

10




 5




 0
     Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10

                                              © Decision Management Solutions, 2012   24
Time to look forward?




                        © Decision Management Solutions, 2012   25
Three kinds of Predictive Analytics


    Risk         Fraud Opportunity




                            © Decision Management Solutions, 2012   26
Advice: Find decision-making rules


                           Discover
                           Build
                           Improve

                Analyze and manage the
                business rules that underpin
                your operational decisions
                             © Decision Management Solutions, 2012   27
Advice: Industrialize Predictive Analytics


                            Discover
                            Build
                            Improve

      Decision     Become efficient at building
                   and embedding predictive
                   analytic models
                              © Decision Management Solutions, 2012   28
Improve
Decision Management Systems…

   Keep the             Are
  decision in       transparent
    mind              and agile

      Are
                     Test, learn,
   predictive
                    and improve
  not reactive
                        © Decision Management Solutions, 2012   30
Measure decision performance




                         © Decision Management Solutions, 2012   31
Experiment to learn and adapt




                          © Decision Management Solutions, 2012   32
Don’t just create a decision point




                             © Decision Management Solutions, 2012   33
Create Continuous improvement




                         © Decision Management Solutions, 2012   34
Advice: Learn to experiment


                          Discover
                          Build
                          Improve

                Learn to experiment and
                use the data from
                experiments
                              © Decision Management Solutions, 2012   35
Questions?
Decision Management Systems
                                                     What if you could make your systems active
                                                     participants in optimizing your business?
                                                     What if your systems could act intelligently
                                                     on their own?
                                                     Decision Management Systems can do all
                                                     that and more. This book shows how to
                                                     integrate operational and analytic
                                                     technologies to create more agile,
                                                     analytic, and adaptive systems.
                                                     Discount Code: TAYLOR4389


For more information about this new release, visit
www.decisionmanagementsolutions.com/book
                                                                          © Decision Management Solutions, 2012   37
To Decision Management Systems




                        © Decision Management Solutions, 2012   38
Learn more
 Webinars                           Workshop in Berlin
   Business Rules and Decision
   Management                        Decisions and Decision
   March 14, 7am PT/16:00 CET        Management
   Predictive Analytics and          June 4 and 5, 2012
   Decision Management               Berlin, Hotel Alexander Plaza
   April 11, 7am PT/16:00 CET          Identifying decisions
 Report on platform                    Design of decisions
                                       Managing decision logic
 technologies
                                       Decisions in systems
 decisionmanagementsolutions.com/
                                       Getting started
 decision-management-technology
                                     Details at
                                     http://www.enterprise-design.eu




                                            © Decision Management Solutions, 2012   39
Thank You
                James Taylor, CEO
james@decisionmanagementsolutions.com




                                        40

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Introduction to decision management

  • 1. An Introduction to Decision Management James Taylor CEO
  • 2. Your presenter – James Taylor CEO of Decision Management Solutions Works with clients to improve their business by applying analytic technology to automate & improve decisions Spent the last 9 years championing Decision Management and developing Decision Management Systems © Decision Management Solutions, 2012 1
  • 4. A changing world Changing Scale Changing Expectations Changing Interactions © Decision Management Solutions, 2012 3
  • 5. What are Decision Management Systems? Agile Analytic Adaptive © Decision Management Solutions, 2012 4
  • 6. Decision Management Systems… Keep the Are decision in transparent mind and agile Are Test, learn, predictive and improve not reactive © Decision Management Solutions, 2012 5
  • 7. 3 Steps to Decision Management Discover Build Improve © Decision Management Solutions, 2012 6
  • 9. Decision Management Systems… Keep the Are decision in transparent mind and agile Are Test, learn, predictive and improve not reactive © Decision Management Solutions, 2012 8
  • 10. Decisions Making choices or selections and taking action © Decision Management Solutions, 2012 9
  • 11. Different kinds of decisions Strategic Decisions • Few in number, large impact • Should we acquire this company or exit this market? Tactical Decisions • Management and control, moderate impact • Should we re-organize this supply chain, change risk management approach? Operational Decisions • Day-to-day decisions that affect one transaction or customer • Best offer for this customer? How risky is this loan? Is this claim fraudulent? © Decision Management Solutions, 2012 10
  • 12. Suitable decisions Repeatable Non trivial Measurable Candidate for business automation impact © Decision Management Solutions, 2012 11
  • 13. Operational decisions everywhere © Decision Management Solutions, 2012 12
  • 14. Decisions implement strategy © Decision Management Solutions, 2012 13
  • 15. Decisions are the focal point for risk Risk is not acquired in “big lumps” but one transaction at a time © Decision Management Solutions, 2012 14
  • 16. Decisions maximize customer value © Decision Management Solutions, 2012 15
  • 17. Decisions scale for large impact Strategic Decision Tactical Decision Operational Decision © Decision Management Solutions, 2012 16
  • 18. Advice: Begin with the Decision in mind Discover Build Improve Find the decisions that matter to your business and model them © Decision Management Solutions, 2012 17
  • 19. Build
  • 20. Decision Management Systems… Keep the Are decision in transparent mind and agile Are Test, learn, predictive and improve not reactive © Decision Management Solutions, 2012 19
  • 21. Build decision-making components Operational Systems Decision Analytic Systems © Decision Management Solutions, 2012 20
  • 22. Manage the rules of decisions Decision © Decision Management Solutions, 2012 21
  • 23. Unmanageable business rules public class Application { private Customer customers[]; private Customer goldCustomers[]; ... public void checkOrder() { for (int i = 0; i < numCustomers; i++) { Customer aCustomer = customers[i]; if (aCustomer.checkIfGold()) { numGoldCustomers++; goldCustomers[numGoldCustomers] = aCustomer; if (aCustomer.getCurrentOrder().getAmount() > 100000) aCustomer.setSpecialDiscount (0.05); } } } © Decision Management Solutions, 2012 22
  • 24. Clarity and transparency are needed If customer is GoldCustomer and Home_Equity_Loan_Value is more than $100,000 then college_loan_discount = 0.5% If member has greater than 3 prescriptions and prescription’s renewal_date is less than 30 days in the future then set reminder=“email” If patient’s age is less than 18 and member’s coverage is “standard” and member’s number_of_claims does not exceed 4 then set patient’s coverage to “standard” © Decision Management Solutions, 2012 23
  • 25. Patterns inform decision-making 10 5 0 Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 © Decision Management Solutions, 2012 24
  • 26. Time to look forward? © Decision Management Solutions, 2012 25
  • 27. Three kinds of Predictive Analytics Risk Fraud Opportunity © Decision Management Solutions, 2012 26
  • 28. Advice: Find decision-making rules Discover Build Improve Analyze and manage the business rules that underpin your operational decisions © Decision Management Solutions, 2012 27
  • 29. Advice: Industrialize Predictive Analytics Discover Build Improve Decision Become efficient at building and embedding predictive analytic models © Decision Management Solutions, 2012 28
  • 31. Decision Management Systems… Keep the Are decision in transparent mind and agile Are Test, learn, predictive and improve not reactive © Decision Management Solutions, 2012 30
  • 32. Measure decision performance © Decision Management Solutions, 2012 31
  • 33. Experiment to learn and adapt © Decision Management Solutions, 2012 32
  • 34. Don’t just create a decision point © Decision Management Solutions, 2012 33
  • 35. Create Continuous improvement © Decision Management Solutions, 2012 34
  • 36. Advice: Learn to experiment Discover Build Improve Learn to experiment and use the data from experiments © Decision Management Solutions, 2012 35
  • 38. Decision Management Systems What if you could make your systems active participants in optimizing your business? What if your systems could act intelligently on their own? Decision Management Systems can do all that and more. This book shows how to integrate operational and analytic technologies to create more agile, analytic, and adaptive systems. Discount Code: TAYLOR4389 For more information about this new release, visit www.decisionmanagementsolutions.com/book © Decision Management Solutions, 2012 37
  • 39. To Decision Management Systems © Decision Management Solutions, 2012 38
  • 40. Learn more Webinars Workshop in Berlin Business Rules and Decision Management Decisions and Decision March 14, 7am PT/16:00 CET Management Predictive Analytics and June 4 and 5, 2012 Decision Management Berlin, Hotel Alexander Plaza April 11, 7am PT/16:00 CET Identifying decisions Report on platform Design of decisions Managing decision logic technologies Decisions in systems decisionmanagementsolutions.com/ Getting started decision-management-technology Details at http://www.enterprise-design.eu © Decision Management Solutions, 2012 39
  • 41. Thank You James Taylor, CEO james@decisionmanagementsolutions.com 40