E commerce application
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The document outlines various e-commerce applications and their objectives, focusing on understanding different types of online auctions, banking, publishing, booking, marketing strategies, and purchasing platforms. It describes penny and Vickrey auctions, as well as behavioral, buzz, social media, and conversational marketing methods. Furthermore, it provides examples of applications used in online banking, marketing, and retail, highlighting the evolution and trends in the e-commerce landscape.
E commerce application
- 2. OBJECTIVES 1. To understand difference E-Commerce Applications. 2. To understand about various E-Commerce application used in Industry. 3. To know about the emerging trend in E-Commerce
- 9. 3. PENNY AUCTION Penny auctions, also known as bidding fee auctions, are exclusively online auctions where a buyer purchases the right to bid in the auction before it begins. The name comes from the fact that bids go up by a penny. The catch is that buyers pay for a finite number of bids before they enter the auction. Auctions are also timed, so once the time period is up, the highest bid is the winner.
- 14. 7. VICKREY AUCTION A Vickrey auction works similarly to a first-price sealed-bid auction, but the winner (the highest bidder) only pays what the second-highest bidder offered. So if the highest bid was 100 rs. and the next-highest bid was 90, the person who suggested 100 will only pay 90. This is intended to prevent bidders from placing bids that are too high or too low.
- 15. ONLINE AUCTION APPLICATIONS Promena E-Sourcing Accelevents BiddingOwl.com Easy.Auction Handbid Merkelon PHP pro Bid v8 BidRocket AuctionFlex 32Auctions QuiBids Auction-Tracker GalaBid EasyBids Maxanet
- 16. ONLINE BANKING Online banking, also known as internet banking or web banking, is an electronic payment system that enables customers of a bank or other financial institution to conduct a range of financial transactions through the financial institution's website.
- 19. An automated teller machine (ATM) is an electronic telecommunications device that enables customers of financial institutions to perform financial transactions, such as cash withdrawals, deposits, funds transfers, or account information inquiries, at any time and without the need for direct interaction with bank staff. Automated Teller Machine
- 24. ONLINE BANKING APPLICATIONS Infosys Finacle T24 Transact Bankware Mambu Coreplus Finacle Quicken Moneydance Moneyspare cyclos
- 31. ONLINE BOOKING APPLICATIONS Rms Hotel HubSpot Meetings Tool Calendar Setmore SimplyBook Paytm RedBus Irctc
- 38. 6. BEHAVIORAL MARKETING Your behavior on Websites is targeted by a company in behavioral marketing. For example, while you are visiting various travelling category webpages, a served advertisement pops up on your screen regarding a particular travelling agency and so on.
- 39. 7. BUZZ MARKETING Buzz marketing is a viral marketing method in which focus is basically based on the conversations among the consumers’ family and relatives or a discussion on any other social platform. It is used in maximizing the conversation potential of a certain product.
- 40. 8. SOCIAL MEDIA MARKETING The use of social media and /or social media websites to promote a company or a product is called social media marketing. With over 1.8 billion user alone on Facebook the wide reach of social media can be estimated. Companies use social media platform to gain consumers as some companies even use tools to analyze the data, their wide reach and track the company’s progress.
- 42. 10. CONVERSATIONAL MARKETING Conversational marketing is the method of online marketing that is based generally on one to one marketing rather than appealing to a crowd of people. Conversational marketing uses features like smart chat bots and personalized customer care executives which provide the user with a friendly experience.
- 46. ONLINE MARKETING APPLICATIONS Dot Com Infoway Appfillip Techmagnate Mobupps Fuel4Media Technologies Bidsopt Shootorder Twitchtime Pentaway software
- 49. ONLINE PURCHASING APPLICATION Amazon Flipkart Paytm Mall Snapdeal TataCliq Shopclues Ebay Indiamart Naaptol Homeshop 18 Myntra Jabong
- 50. ONLINE RETAIL AND WHOLESALE Retail involves the sale of goods or services directly to the end-user. Retail sales can involve a variety of products and can occur through numerous distribution channels. Types of retail stores include, but are not limited to: 1. Department stores 2. Online stores 3. Discount stores 4. Brick-and-mortar stores There are lots of Online Retail applications are used which is directly sale of Goods or Services directly to the end user. Wholesalers are those who sell products to businesses or other outlets who are not the end-user. Wholesalers don’t sell small quantities of goods like retailers. Instead, they sell products in bulk at a low price. The more you buy from a wholesaler, the less per-product you’ll end up having to pay.
- 51. ONLINE RETAIL (R) AND WHOLESALE (W) APPLICATIONS Alibaba.com (W) Amazon Business (W) Xcart (W) Indiamart (W) Dhgate (W) Eworldtrade (W) Trade Key (W) Kinnek.com (W) Flipkart (R) Paytm (R) Amazon (R) Snapdeal (R) Myntra (R) Jabong (R) Shopclues (R) Voonik (R)
- 55. THANK YOU