E commerce mod4
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This document outlines the contents of a book about e-commerce fundamentals and applications. It includes sections on different types of e-commerce like B2C, C2C, B2B, and C2B. Examples of each type are provided. Other sections discuss the advantages of e-commerce and myths about its development. It also presents models for understanding e-commerce, including a three-tier technical model of e-commerce systems.
E commerce mod4
- 2. _______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications 2 Wiley and the book authors, 2001 OUTLINE Electronic commerce and physical commerce The DIGITAL phenomenon Looking at e-commerce from different perspectives Different types of e-commerce Examples of the types of e-commerce Some e-commerce scenarios Effect of e-commerce Advantages of e-commerce Myths about e-commerce development and implementation System model of this book
- 3. _______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications 3 Wiley and the book authors, 2001 TYPES OF COMMERCE Commerce Electronic Commerce Physical or Traditional Commerce Internet Commerce Business focused e-commerce Consumer focused e-commerce
- 4. _______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications 4 Wiley and the book authors, 2001 DIGITAL PHENOMENON What do you think? What are the drivers of e-commerce? Data networks Intense competition Globalization Information age Technologies Automation Low cost high quality products/services DIGITAL
- 5. _______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications 5 Wiley and the book authors, 2001 E-COMMERCE FROM DIFFERENT PERSPECTIVES Three layer models for e-commerce (e.g. Zwass’s model). E-business: a wider perspective than e- commerce. E-commerce improves the value chain. E-commerce provides an effective tool for building, managing and enhancing these relationships.
- 6. _______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications 6 Wiley and the book authors, 2001 DIFFERENT TYPES OF E-COMMERCE Business (organization) Customer (individual) Business (organization) Customer (individual) B2C (e.g Amazon) C2B (e.g Priceline) C2C (e.g eBay) B2B (e.g TPN)
- 7. _______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications 7 Wiley and the book authors, 2001 EXAMPLES B2C: www.amazon.com C2C: www.eBay.com B2B: www.tpn.com C2B: www.priceline.com Let’s visit these web sites in turn and discuss its features.
- 8. _______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications 8 Wiley and the book authors, 2001 E-COMMERCE SCENARIOS Retailing Servicing Publishing Supply chain management Discussion: How are they changing?
- 9. _______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications 9 Wiley and the book authors, 2001 WHAT ARE THE ADVANTAGES OF E-COMMERCE? To consumers (think about the consumer buying process: search, evaluate and execute): To businesses (think about the common objective of every business):
- 10. _______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications 10 Wiley and the book authors, 2001 DISCUSSION How should different departments participate in an e-commerce project? Management Marketing Production Finance Procurement Customer support
- 11. _______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications 11 Wiley and the book authors, 2001 TRANSFORMATION OF A COMPARTMENTALIZED ORGANIZATION INTO INTEGRATED ORGANIZATION Management Production Department Finance Department Marketing Department Personnel Department Management Production Marketing Finance Personnel
- 12. _______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications 12 Wiley and the book authors, 2001 THREE-TIER TECHNICAL MODEL Client side Service system Backend system Server side
- 13. _______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications 13 Wiley and the book authors, 2001 ARCHITECTURE OF WEB-BASED E- COMMERCE SYSTEM Backend system Firewall Internet Server side Intranet (Secure) Web Server Application Server Database Service system Client side