E commerce workshop 2016
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This document outlines an e-commerce workshop conducted by Gobburu Venkata. The workshop covers topics such as the vision and mission of an e-commerce company, its functioning and objectives, attracting and retaining customers, e-commerce site design, transactions and fulfillment, and future expansion into global markets. The workshop provides information to help design and implement a successful e-commerce strategy and business.
E commerce workshop 2016
- 1. Workshop Session E Commerce WORKSHOP: Designed & Conducted by Gobburu Venkata 1 ------------------------------------ E Commerce ------------------------------------ 22 February 2016 Designed and Conducted by Gobburu Venkata
- 2. Workshop Session E Commerce WORKSHOP: Designed & Conducted by Gobburu Venkata 2 Index 1. E Commerce Company –Vision & Mission ...............................................................1 2. E Commerce Company – Funtioning, Strategy & Objectives + Goals......................5 3. E Commerce markets & Customers .......................................................................17 4. Sources of Competitive advantages .......................................................................24 5. Information Delivery................................................................................................ 35 6. Attracting Traffic........(Customers)...........................................................................46 7. Keeping Customers / Repeat business....................................................................57 8. E commerce Site & Design......................................................................................68 9. E Commerce Site & Concept Testing .....................................................................79 10. E Commerce Transactions, Fulfillment & Quality ...................................................90 11. Ecommerce –taking advantage of Globalization ....................................................98 12. E Commerce – Future expansion ........................................................................112
- 3. Workshop Session E Commerce WORKSHOP: Designed & Conducted by Gobburu Venkata 3 E Commerce Company Vision & Mission The Structure of the E-Business Organization Mission and Vision 1.1 What is the organization for which the e-business will be part? Electronic marketing and e-commerce can support the totality of an organization or only a portion of it. Indicate the specific organization that the ecommerce function will support. What is the limit or scope of that support? Summary: